Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Abhay deol - bling - purti chaturvedi

594 views

Published on

  • Be the first to comment

  • Be the first to like this

Abhay deol - bling - purti chaturvedi

  1. 1. Brand „Abhay Deol‟ Prospective Brand Map
  2. 2. Background • An Indian film actor and producer • A member of Bollywood's Deol film dynasty; he is Dharmendra‟s nephew • 2005: He made his debut with the film Socha Na Tha • 2007: Manorama Six Feet Under, won the Best Film at the Mahindra Indo-American Arts Council Film Festival in New York City. He also won a Best Actor award for his role.
  3. 3. • 2008: Oye Lucky! Lucky Oye! was a big hit and established him as a dependable mainstream actor. • 2009: Dev.D, directed by Anurag Kashyap, got immense critical acclaim and got him compared to Dilip Kumar and ShahRukh Khan. • He has also started producing films through his company Forbidden Films. • He has been called "the new face of Indian cinema" and is portrayed as the thinking woman's sex symbol in the media.
  4. 4. • He is tagged as the “Deol with a Difference” • Filmography: o Socha Na Tha o Ahista Ahista o Honeymoon Travels Pvt. Ltd. o Ek Chalis Ki Last Local o Manorama Six Feet Under o Oye Lucky! Lucky Oye! o Dev.D o Meridian Lines • Forth Coming Projects: o Road o Basra …
  5. 5. Key Points • Maverick • Super talented • Multi-faceted • Pan India appeal • Intense • Well liked • Handsome
  6. 6. Brand Endorsements • Video Volunteers; an organization which is dedicated to create an alternative media at the grass root level. • Airtel • LG Mobiles • The Climate Project - India
  7. 7. Prospective Brand Map
  8. 8. bjectives • To create brand associations which compliment Abhay‟s image and personality. • To create associations which will increase the visibility and further enhance interest in the brand „Abhay‟.
  9. 9. Potential Brand Map 1. Aspirational: • Hometheatre: LG • Audio System: E.g. Senheiser, Bang and Olufsen, Bose • Credit Cards: Visa, American Express, Standard Chartered • Cars: Volkswagen Touareg [Pan India appeal] 2. Surrogate Marketing: • Alcohol/ Beer: Kingfisher, Fosters [The Dev D carry over effect]
  10. 10. 3. Looks/ Style: • Casual Wear: United Colours of Benetton [The association can be based on Abhay‟s „Maverick‟ and slightly rebellious personality; and UCB is known to have unconventional and rebellious ads and promotions] • Footwear – ID, Converse • Eyewear: Fastrack • Watches: Fastrack [It will compliment Abhay‟s youthful personality] 4. Gyms: Gold‟s Gym, Fitness First
  11. 11. 5. Social Causes: • Jaago Re [Since Abhay is known to be a Maverick and slightly radical, thus the association with Tata Tea‟s Jaago Re campaign would be ideal] 6. Food: • Chips: Bingo [Association can be created on the basis of Abhay‟s eccentric personality ] • Soft Drink: Nimbooz [Mass Appeal]
  12. 12. Why Abhay? • Stylish, impeccably dressed and good looking • Has a pan India appeal • Illustrious lineage • Female fan base • Has the potential to launch several brands • Multi-faceted
  13. 13. THANK YOU

×