More Related Content
What's hot
What's hot (15)
Similar to Kommando Experiential Marketing: Record Breaking ScotRail Campaign
Similar to Kommando Experiential Marketing: Record Breaking ScotRail Campaign (10)
Recently uploaded
Recently uploaded (20)
Kommando Experiential Marketing: Record Breaking ScotRail Campaign
- 2. Mass PR generation including features by the Metro, The Herald, Evening Times and The Scotsman The Guinness World Record was authenticated and an astounding 254 people formed an unbroken line for 17 minutes, setting the world record for the longest chain of roller skaters. Brief The event would support ScotRail’s ‘Roll With Us’ campaign to celebrate the freedom and enjoyment of rail travel. Solution ScotRail’s new campaign slogan ‘Roll With Us’ was embraced through a Guinness World Record breaking attempt which saw over 250 people swap shoes for skates to create one long continuous conga line for a period of 15 minutes. The record attempt took place at The Riverside Transport Museum in Glasgow on Sunday 8th September. Partners, Bauer Media Scotland, brought the record attempt to life with Radio Clyde’s DJ Knoxy both on the mic and leading the conga line. Kommando brand ambassadors distributed red Clyde 1 and ScotRail emblazoned t-shirts to participants producing a truly eye-catching element to the conga spectacle. The attempt itself saw 254 skaters successfully create a ‘traditional’ continuous Conga line with leg lifting; lasting uninterrupted for 17 minutes, breaking the current record of 15 minutes. The record attempt was filmed and then submitted to The Guinness World Record Books for approval and recorded. ScotRail ScotRail - Roller Conga: World Record
- 3. www.kommando.co.uk - email: missions@kommando.co.uk tel: +44 (0)141 643 3980 KommandoChief London The Black and White Building, 74 Rivington Street, London, EC2A 3AY Glasgow The Barn, Townfoot Farm, Blantyre Ferme Road, Glasgow, G71 7RR Get in touch today: