The Kleeneze showcase in 2010 featured memorable moments, including a humorous incident with presenter Michael Khatkar misnaming his assistant during the launch of the New York destination. The event highlighted new incentives for 2011, including opportunities for distributors to earn free trips to New York and new car incentives. Additionally, the ongoing promotions like 'up to 60% off this September' and a new advertising campaign were introduced to boost sales and customer engagement.