2. WHY DO WE NEED A MOVIE THEATER IN
EAST LANSING?
• SOME MSU STUDENTS (INCLUDING MYSELF) TEND TO BESTRESSED-OUT AROUND THE CAMPUS.
THERAPISTS OFTEN PRESCRIBE MOVIES TO STRESSED-OUT PATIENTS BECAUSE IT EFFECTIVELY REDUCES
STRESS LEVELS. HOWEVER, THERE IS NO MOVIE THEATERS IN WALKING DISTANCE (0.5 MILE, ~10 MIN)
AROUND MSU DORMITORIES.
• OTHER BENEFITS OF MOVIE THEATERS: SERVING MEANINGFUL LEISURE TO THE LOCAL COMMUNITY,
INSPIRING LOCAL RESIDENTS BY SHOWING TRANSFORMATION OF ORDINARY MEN AND WOMEN INTO
HEROES, INCREASING JOBS, AWARENESS OF SOCIAL ISSUES, AND LOCAL REVENUES.

3. CRITERIA
• WHO’S GOING TO COME TO WATCH MOVIES?
• WHERE CAN WE BUILD A MOVIE THEATER IN EAST LANSING?
• WHAT IS A DESIRABLESIZE FOR A MOVIE THEATER?
• WILL IT BE POSSIBLE TO GET THERE FAST WITHPUBLIC TRANSPORTATION?

4. CARTOGRAPHIC MAP
A Movie Theater
Appropriate
Zoning
B-2/B-3
Select by
attribute
Appropriate
size
>500 M2
Select by
attribute
Age group
18~21
Select by
attribute & .5
miles buffer
Proximity to bus
stops
.5 miles
Set buffer zone

5. WHO’S GOING TO COME TO WATCH
MOVIES?
• THE MAJOR AGE GROUP IS 18 TO 21 IN EAST LANSING, SO IT WILL BE NICE TO PLACE A THEATER CLOSE TO
WHERE THEY ARE.
• BLOCKS WHICH HAVE MORE THAN 652 OF THEM WERE SELECTED AND THE SURROUNDING AREAS ARE
BUFFERED. (.5 MILES, ~10 MIN WALKING DISTANCE)

6. BLOCKS WHICH HAVE MORE THAN 652

7. WHERE CAN WE BUILD MOVIE THEATER?
• B-2 DISTRICTS:
THE FOLLOWING USES OF BUILDINGS AND PREMISES SHALL BE PERMITTED IN THE B-2 BUSINESS DISTRICT.
• STORE OR SHOP FOR THE CONDUCTING OF ANY RETAIL BUSINESS, EXCEPTESTABLISHMENTS LICENSED FOR
THE SALE AT RETAIL OF ALCOHOLIC LIQUOR, AS DEFINED BY SECTION 105(2) OF THE MICHIGAN LIQUOR
CONTROL CODE OF 1998, MCL 436.1105(2), INCLUDING SPECIALLY DESIGNATED MERCHANTS AND SPECIALLY
DESIGNATED DISTRIBUTORS AS DESCRIBED AT MCL 436.1537.
• BANK, THEATER, OFFICE, AND SIMILAR SERVICE, EXCEPT DRIVE-INS.
• PUBLIC ASSEMBLY BUILDING, SIMILAR TO A THEATER OR AN AUDITORIUM.

8. WHERE CAN WE BUILD MOVIE THEATER?
• B-3 DISTRICTS:
THE FOLLOWING USES OF BUILDINGS AND PREMISES SHALL BE PERMITTEDIN THE B-3 BUSINESS DISTRICT.
• ANY RETAIL BUSINESS EXCEPT THOSE USES WHICH TEND TO DETRACT FROM OR INTERFERE WITH A HIGH INTENSITY OF
PEDESTRIAN SHOPPING ACTIVITY INCLUDINGAUTOMOBILE SALES FACILITIES, AUTO SERVICE CENTERS, DRIVE-IN
RESTAURANTS AND SIMILAR USESWHICH RELY ON REGULAR DIRECT VEHICULAR ACCESS TO SERVE A SIGNIFICANT
PORTION OF THEIR CUSTOMERS; AND EXCEPT ESTABLISHMENTS LICENSED FOR THE SALE AT RETAIL OF ALCOHOLIC LIQUOR,
AS DEFINED BY SECTION 105(2) OF THE MICHIGAN LIQUOR CONTROL CODEOF 1998, MCL 436.1105(2), INCLUDING
SPECIALLY DESIGNATED MERCHANTS AND SPECIALLY DESIGNATED DISTRIBUTORS AS DESCRIBED AT MCL 436.1537.
• THEATERS, PUBLIC ASSEMBLY HALLS, CONCERT HALLS, MEETING ROOMS, CLUBS, LODGES, CHURCHES OR SIMILARPLACES
OF ASSEMBLY

9. B-2 & B-3 DISTRICTS IN EAST LANSING

10. WHAT IS A DESIRABLE SIZE FOR A MOVIE
THEATER?
• IN ORDER TO GET ENOUGH SPACE FOR 500 CHAIRS, 5 SCREENS,
AND A POPCORN & SNACK BAR, A PARCEL SHOULD BIGGER THAN
500 M2. (9 ' 7 ") * 38 " =2.8193492 M2 X (500/5)= 281.9 M2
• SPACE NEEDED BETWEEN 1ST ROW OF CHAIRS AND THE SCREEN
SHOULD BE >3M2

11. >500 M2 PARCELS IN EAST LANSING

12. WILL IT BE POSSIBLE TO GET THERE FAST
WITH PUBLIC TRANSPORTATION?
• YES, EAST LANSING OFFERS PUBLIC BUS SYSTEM, CATA AND PEOPLE WHO LIVE NEARBY THE BUS STOPS
CAN BE POTENTIAL CUSTOMERS.

13. .5 MILES BUFFERS AROUND THE BUS STOPS

14. MISSION COMPLETE!

15. REFERENCES
• HTTP://TOPYAPS.COM/TOP-10-BENEFITS-OF-WATCHING-MOVIES
• HTTPS://WWW.MUNICODE.COM/LIBRARY/MI/EAST_LANSING/CODES/CODE_OF_ORDINANCES?SEARC
HREQUEST=%7B%22SEARCHTEXT%22:%22THEATER%22,%22PAGENUM%22:1,%22RESULTSPERPAGE%2
2:25,%22BOOLEANSEARCH%22:FALSE,%22STEMMING%22:TRUE,%22FUZZY%22:FALSE,%22SYNONYM%2
2:FALSE,%22CONTENTTYPES%22:%5B%22CODES%22%5D,%22PRODUCTIDS%22:%5B%5D%7D&NODEI
D=PTIICOOR_CH50ZO_ARTVIBUOFINDI_DIV3RESABUDIB-_S50-572PEUS
• HTTP://THEATREPROJECTS.COM/FILES/PDF/RESOURCES_IDEASINFO_SIZEMATTERS.PDF

16. QUESTIONS?