Kit is software that generates and prioritizes business leads for small and medium companies. It analyzes websites using automated crawling and refines results based on customer needs to produce a tailored shortlist of leads. The presentation outlines Kit's solution, technical process, market opportunity in the $1B lead generation industry, and financial projections showing profitability in years 2-4 with licensing revenue exceeding $500k annually by year 3.
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Value Proposition
Kit generates and prioritizes business leads
for small and and medium size companies
Kit shortens the time to qualify prospects
2
Keith Waters
dr.keith.waters@gmail.com
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Problem Statement
Generating prospects for sales is hard
lists are typically unrefined, unreliable, and incomplete
A common starting point
manual Web searching is very time consuming
Example: healthcare skin product
purchased lists with thousands of entries
unrefined and incomplete leads
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Market Opportunity
US sales lead generation spend is 1B+ annually*
prices per lead range from $.50 to several $20 per
qualified lead
Businesses require prioritized leads
find needles in haystacks
huge amounts of data available
lack of effective tools to sift and filter
Target markets
B2B SMBs in healthcare, construction, software, and retail
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*buyer zone report 2012
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Solution
Kit’s software generates a tailored list of leads with
minimal input
Web crawling and analysis
iterative page inspection, whitelisting/blacklisting, and
URL sub-definition
pipeline process refining the search based on customer
domain expertise
outputs lists - prioritized by customer needs
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SHGO
Multi-stage pipeline
Automated web crawling
Patentable
6
iterate
Ocelli
output
millions hundredsthousandstens Sporos
input
Hunter
seek/find
Gatherer
refine
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Technical process
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multi-stage processing
coarse-to-fine resolution
targeted web sectors, correlate with
data sources and refined search
web
time sensitivity analysis
store and present
process millions of URLs and data points
order thousands of results
deliver hundreds of prospects
1. ---------------
2. ---------------
3. ---------------
1
2
3
re-targeting
prioritized list
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Inputs
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Metawords
keywords: skincare, spa, skin, makeup, dna, moisturizers,
peels, antioxidants, CA, california, 310, 415, oregon, cellulite,
anti-aging, cream
phrases: skin care, skin care products, loose mineral makeup,
dna repair enzymes, san francisco, bay area, anti aging, peel,
dermatology, spa therapy
10 seed URLs
http://www.americanmedspa.org
http://www.dayspaassociation.com
http://www.experienceispa.com
http://thespaassociation.com
...
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Results
Company Street address Zip Phone Email URL
Score Frequency
Clinical Retinol
Treatment
Cream 1% |
Paula's Choice
Skincare
Paulas Choice
Returns 1030
SW 34th Street,
Suite A Renton,
W
A
98
05
7
N/A custserv@p
aulaschoice.
com
http://ww
w.paulas
choice.c
om
301 ['skincare', 32, 'makeup',
22, 'skin', 244, 'dna', 1,
'moisterizers', 0, 'peels',
0, 'antioxidants', 1,
'california', 0, '310', 0,
'415', 1]
Permanent
Cosmetics
Associations |
SkinInc.com
Health
Association 5420
S. Quebec St.,
Suite 102
Englewood,
C
O
80
11
1
N/A zwerling@m
icropigment
ation.org
http://ww
w.skininc
.com
110 ['skincare', 2, 'makeup',
1, 'skin', 103, 'dna', 0,
'moisterizers', 0, 'peels',
0, 'antioxidants', 0,
'california', 4, '310', 0,
'415', 0]
Serving Long
Beach &
Manhattan
Beach - Plastic
Surgery
Information for
New Patients
3440 Lomita Blvd
#100
90
50
5
(310)
784-
0644</
span>
N/A http://ww
w.plastic
surgerys
ource.co
m
14 ['skincare', 0, 'makeup',
2, 'skin', 2, 'dna', 0,
'moisterizers', 0, 'peels',
2, 'antioxidants', 0,
'california', 2, '310', 6,
'415', 0]
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Hundreds of prioritized entries delivered into a spreadsheet
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Market Execution
Working prototype
MVP generates results
Processing data for interested customers
Cosmeceuthechs – healthcare complete
Hancock Software Inc., – construction underway
Bentley Art Group – retail discussions
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Competition
KIT differentiation
simple and short customer setup time
existing systems integration not required
no requirement for existing data sources
minimal data grooming
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• Jigsaw (Salesforce)
• Data.com (Salesforce)
• Marketo
• Datafiniti
• Mozenda
• InfoUSA
• Lattice-engines
• Mintigo
• Infer
• Connotate
• Importio
• 80 leggs
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Financials
-500,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Year 1 Year 2 Year 3 Year 4
total cost
revenue
operating profit
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$2.00 lead
50 customers
1000 leads
$100,000 revenue
Year 1: concierge lead generation
Year 2: licensing revenue
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Licensing model
Free Intro Plus Premium
limited tryout
time restricted
<10 leads
limited to 200
leads
limited turn-
around
throttled usage
unlimited leads
2 simultaneous
instances
unlimited
customer support
unlimited
compute
resources
time-based
searches
Free $500 @ month $1,000 @ quarter $2,000 @ quarter
no support signup required tech support custom support
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Management team
Keith Waters Ph.D.
software engineer, experience in data manipulation and visualization,
multiple software patents
Perry Grossman MBA, Ph.D.
market researcher and program evaluator, delivered innovative
telecommunications products
Combined experience
small and large companies – Orange/France Telecom, Wildfire,
Akamai, Compaq, LifeF/X
Recruiting
engineering and sales/marketing
Advisors/Mentors
Randy Parker – co-founder of Constant Contact
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Next and Exit Strategy
marketing
10 customers 12/30/14
concierge interface 09/01/14
engineering
equipment and server hosting 12/30/14
software development 12/15/14
website design and implementation 10/15/14
additional
patent application 10/15/14
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• generate and deliver more customer results
• expand concierge service to early adaptors
• establish a licensing customer base
• Exit strategy: acquisition by sales/marketing software company
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Keith Waters
Perry Grossman
dr.keith.waters@gmail.com
perrygrossman2008@gmail.com
Thank you!
18. Projections
Year Year1 Year 2 Year 3 Year 4
Headcount ($K) $120,000 $270,000 $270,000 $270,000
Expenses $19,200 $45,300 $45,300 $45,300
Total Cost $139,200 $315,300 $315,300 $315,300
Sales-- per lead $100,000 $300,000 $300,000 $300,000
Sales-- licensing $0 $66,000 $528,000 $2,112,000
Year1 Year 2 Year 3 Year 4
Total Cost $139,200 $315,300 $315,300 $315,300
Revenue $100,000 $366,000 $828,000 $2,412,000
Operating Profit -$39,200 $50,700 $512,700 $2,096,700
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Year 1
19
employees salary rent costs expenses total
Keith 60,000 4,200 5,000 69,200
Perry 60,000 4,200 5,000 69,200
engineer 60,000 4,200 5,000 69,200
operations 40,000 4,200 4,000 48,200
sales / marketing 50,000 4,200 5,000 59,000
Total 270,000 21,000 24,000 315,000
