Brand Communications Roadmap for KIMS, Bhubaneswar including establishment of consumer/patient facing web application and creation of omni channel digital footprint.
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
This document outlines a digital plan with the following key points:
1. It identifies different customer types including clients, partners, stakeholders, and employees that the digital strategy will target.
2. It lists 7 digital objectives including increasing online presence, customer acquisition, profits, customer relationship management, market share, research, and asset management.
3. It proposes a digital strategy with processes, tactics, technology, and people needed to achieve the objectives. This includes content marketing, social media, SEO, lead generation, ecommerce, CRM, and analytics tools.
This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
This document outlines a web strategy and brand consolidation plan for a publishing company. The key objectives are to develop an online customer experience across marketing and product sites, maximize profitable online customer acquisition and retention, and expand brands through thought leadership online. It recommends consolidating multiple brands and sites under 8 main brands to improve SEO, marketing efficiency and the customer experience. The strategy involves redesigning sites and products, enhancing the member experience, developing social/community features, and defining new product delivery. It provides examples of how to structure brands both horizontally by topic and vertically by market served to create comprehensive compliance solutions for customers.
This document outlines the course content and schedule for an online marketing and digital strategy course taught by Keith Feighery. The 12-week course covers key topics in digital marketing including digital strategy, social media, search engine optimization, pay-per-click advertising, and analytics. Students will complete a final project developing a digital marketing plan for a business. The course aims to provide tools for researching, planning, creating and optimizing digital marketing programs.
Degordian is a digital marketing agency with offices in several European cities. They provide services such as digital strategy, analytics, social media, content production, design, and development. Degordian follows a thorough process with phases like research, strategy, design, implementation, quality assurance, and optimization. They utilize technologies including PHP, JavaScript, databases, CMS platforms, and analytics tools. Example projects include websites for brands like Heineken and Ožujsko, as well as mobile app advertising and personal websites.
Initial steps taken include division-level "digital days" to increase awareness and prioritize initiatives. A digital governance model is needed to coordinate initiatives at division and group levels. A digital services team now provides tools, services, and support to realize digital marketing strategies and roll out the common web platform to over 50% of the group by end 2015.
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
This document outlines a digital plan with the following key points:
1. It identifies different customer types including clients, partners, stakeholders, and employees that the digital strategy will target.
2. It lists 7 digital objectives including increasing online presence, customer acquisition, profits, customer relationship management, market share, research, and asset management.
3. It proposes a digital strategy with processes, tactics, technology, and people needed to achieve the objectives. This includes content marketing, social media, SEO, lead generation, ecommerce, CRM, and analytics tools.
This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
This document outlines a web strategy and brand consolidation plan for a publishing company. The key objectives are to develop an online customer experience across marketing and product sites, maximize profitable online customer acquisition and retention, and expand brands through thought leadership online. It recommends consolidating multiple brands and sites under 8 main brands to improve SEO, marketing efficiency and the customer experience. The strategy involves redesigning sites and products, enhancing the member experience, developing social/community features, and defining new product delivery. It provides examples of how to structure brands both horizontally by topic and vertically by market served to create comprehensive compliance solutions for customers.
This document outlines the course content and schedule for an online marketing and digital strategy course taught by Keith Feighery. The 12-week course covers key topics in digital marketing including digital strategy, social media, search engine optimization, pay-per-click advertising, and analytics. Students will complete a final project developing a digital marketing plan for a business. The course aims to provide tools for researching, planning, creating and optimizing digital marketing programs.
Degordian is a digital marketing agency with offices in several European cities. They provide services such as digital strategy, analytics, social media, content production, design, and development. Degordian follows a thorough process with phases like research, strategy, design, implementation, quality assurance, and optimization. They utilize technologies including PHP, JavaScript, databases, CMS platforms, and analytics tools. Example projects include websites for brands like Heineken and Ožujsko, as well as mobile app advertising and personal websites.
Initial steps taken include division-level "digital days" to increase awareness and prioritize initiatives. A digital governance model is needed to coordinate initiatives at division and group levels. A digital services team now provides tools, services, and support to realize digital marketing strategies and roll out the common web platform to over 50% of the group by end 2015.
The document provides information about an online advertising agency in Asia called NetBooster Asia. It offers strategic web consulting, design and development, online marketing services, and performance monitoring and reporting. Some key services include search engine optimization, paid search advertising, social media marketing and email marketing. It also highlights case studies of marketing campaigns it conducted for clients such as Unilever, Greenwich Pizza, and SEAIR airline.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Carthage College Content Marketing at Skapa Jan 2018Erik Ekholm
We welcomed 19 students and three from the faculty of Carthage College in USA. This is the presentation I gave to the interested and inquisitive students.
Spyder Trap is a digital marketing and technology firm that provides services such as website design and development, mobile app design, social media marketing, and analytics. They have experience in the healthcare industry and certifications in areas like HIPAA compliance. Their process involves discovery, strategy, creation, implementation, measurement, and evolution of digital projects. They provided examples of work for clients like Par Systems, Expect With Me, CSM Lodging, and UnitedHealthcare that involved responsive websites, mobile apps, and other digital solutions.
Tricia Rodewald has experience leading marketing efforts for several companies across different industries, including medical device, technology, and facilities services. Her portfolio highlights campaigns she developed for rebranding, strategic partnerships, international expansion, and launching new products. She created multi-channel campaigns including digital, social media, print, and events. For all clients, she developed branding, collateral, and marketing strategies to help grow sales and engage customers.
Training course on digital media and social media. It covers basics of Facebook, Twitter, Augmented Realities with extensive case studies on how online media is affecting business strategy across different sectors.
This presentation was developed by Mohammad Ahmad Abdulmuttaleb (MoeTaleb); social media consultant and difgital marketing trainer & speaker from New Egypt Consulting.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
Digital Foundations: 3 Simple Steps to Changing your Digital DNABuilding Blocks
This document provides information on developing a digital roadmap. It discusses constructing a simple roadmap of digital activities mapped out over the short, medium, and long term. It also discusses mapping audience needs by developing personas and experience maps. Finally, it discusses measuring digital performance by developing key performance indicators and tracking tools. The overall goal is to help organizations plan and prioritize their digital investments and strategies over time to maximize efficiency and drive digital progress.
The document outlines plans for developing a digital marketing and social media strategy for Kube. It discusses conducting a social media landscape analysis and setting up a social media listening system. It proposes 8 key initiatives, including evaluating Kube's website and developing proprietary social media channels like a blog, Twitter, LinkedIn, and YouTube. Performance will be measured using key performance indicators and targets aligned with Kube's business objectives.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
How the College of Southern Nevada Plans to use Web Personalization to Drive ...Acquia
The web services team at the College of Southern Nevada (CSN) is reimagining digital at the state's largest community college. Mike Fite and his team are working with Acquia to build a new online experience that leverages best-in-class content personalization capabilities.
Tying this digital initiative to strategic goals around enrollment, student success, career placement and development, the college initiated a move from .NET-based applications to the Drupal content management framework to allow for the flexibility required to reach all of their online constituents.
A new site launch this year signals the first step of the campus' digital engagement strategy. By investing in an open platform, the web services team is ensuring a scalable system that is ready-built to integrate apps to optimize the campus digital experience.
Attendees will learn how the CSN web services team:
- Defined their digital strategy around strategic goals
- Is getting started with data-driven personalized experiences
- Is creating a platform to better connect the campus digital experience for every audience
The document provides an agenda and overview for IOD's 2013 marketing update. It discusses how marketing supports IOD's business through various communications channels. Key initiatives for 2013 include updating website content and collateral, improving public relations through a new agency, launching an integrated ICD-10 training campaign, and supporting new service launches. The presentation also reviews IOD's event and trade show presence for the year, and integrated marketing programs to help drive business goals.
This document provides an overview of Ancestry's marketing technology strategy and stack. It discusses:
- The goals of maximizing personalized engagement at scale through the right messages at the right time.
- The key pillars of data foundation, activation, and reporting/analytics to achieve this vision.
- The optimal marketing tech blueprint including a customer data platform to develop a holistic view of customers across channels.
- Examples of how marketing technology is used, like real-time personalized journeys and multi-touch attribution modeling across channels.
Jez Whitaker CV - Sales, Product Management, Marketing and Analysis - 2015 - WFMJez Whitaker
Jez Whitaker is a product management and marketing professional seeking new opportunities in Sydney. He has over 15 years of experience in sales, marketing, and business development. His career includes roles managing automotive franchises and marketing roles in publishing and software optimization. He has a proven track record of growing revenue, developing high performing teams, and implementing successful marketing strategies. In his spare time, he enjoys endurance races and volunteering for technical diving expeditions.
Learn how to integrate and make the most of modern digital media for marketing strategies, sales, advertising and brand communication.
The Advanced Program in Digital Marketing will show you how to maximise the potential of digital media for your brand’s marketing and advertising strategies. You will learn
how to create and position a successful website and how to design a contact and communication plan for your clients and prospects using all digital media and new
forms of communication (social networks, blogs, etc.).
This course will teach you how to elaborate advertising and marketing strategies to
communicate and engage with your clients in order to maximise sales through the Internet. You will also learn the keys to creating and developing an online store.
Adrian Wijenathan has over 6 years of experience in SEM, social media, and digital performance marketing. He has exceptional skills in data analysis, market research, campaign implementation, and project management. His greatest strength is building strong working relationships across business levels. He has held positions such as Associate Director at Mediacom Global and Senior Performance Manager at Switched On Media, where he improved processes, grew accounts, and increased efficiencies. Adrian has various digital marketing certifications and delivers strategies and operations while managing teams and fostering client relationships.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The document provides information about an online advertising agency in Asia called NetBooster Asia. It offers strategic web consulting, design and development, online marketing services, and performance monitoring and reporting. Some key services include search engine optimization, paid search advertising, social media marketing and email marketing. It also highlights case studies of marketing campaigns it conducted for clients such as Unilever, Greenwich Pizza, and SEAIR airline.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Carthage College Content Marketing at Skapa Jan 2018Erik Ekholm
We welcomed 19 students and three from the faculty of Carthage College in USA. This is the presentation I gave to the interested and inquisitive students.
Spyder Trap is a digital marketing and technology firm that provides services such as website design and development, mobile app design, social media marketing, and analytics. They have experience in the healthcare industry and certifications in areas like HIPAA compliance. Their process involves discovery, strategy, creation, implementation, measurement, and evolution of digital projects. They provided examples of work for clients like Par Systems, Expect With Me, CSM Lodging, and UnitedHealthcare that involved responsive websites, mobile apps, and other digital solutions.
Tricia Rodewald has experience leading marketing efforts for several companies across different industries, including medical device, technology, and facilities services. Her portfolio highlights campaigns she developed for rebranding, strategic partnerships, international expansion, and launching new products. She created multi-channel campaigns including digital, social media, print, and events. For all clients, she developed branding, collateral, and marketing strategies to help grow sales and engage customers.
Training course on digital media and social media. It covers basics of Facebook, Twitter, Augmented Realities with extensive case studies on how online media is affecting business strategy across different sectors.
This presentation was developed by Mohammad Ahmad Abdulmuttaleb (MoeTaleb); social media consultant and difgital marketing trainer & speaker from New Egypt Consulting.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
Digital Foundations: 3 Simple Steps to Changing your Digital DNABuilding Blocks
This document provides information on developing a digital roadmap. It discusses constructing a simple roadmap of digital activities mapped out over the short, medium, and long term. It also discusses mapping audience needs by developing personas and experience maps. Finally, it discusses measuring digital performance by developing key performance indicators and tracking tools. The overall goal is to help organizations plan and prioritize their digital investments and strategies over time to maximize efficiency and drive digital progress.
The document outlines plans for developing a digital marketing and social media strategy for Kube. It discusses conducting a social media landscape analysis and setting up a social media listening system. It proposes 8 key initiatives, including evaluating Kube's website and developing proprietary social media channels like a blog, Twitter, LinkedIn, and YouTube. Performance will be measured using key performance indicators and targets aligned with Kube's business objectives.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
How the College of Southern Nevada Plans to use Web Personalization to Drive ...Acquia
The web services team at the College of Southern Nevada (CSN) is reimagining digital at the state's largest community college. Mike Fite and his team are working with Acquia to build a new online experience that leverages best-in-class content personalization capabilities.
Tying this digital initiative to strategic goals around enrollment, student success, career placement and development, the college initiated a move from .NET-based applications to the Drupal content management framework to allow for the flexibility required to reach all of their online constituents.
A new site launch this year signals the first step of the campus' digital engagement strategy. By investing in an open platform, the web services team is ensuring a scalable system that is ready-built to integrate apps to optimize the campus digital experience.
Attendees will learn how the CSN web services team:
- Defined their digital strategy around strategic goals
- Is getting started with data-driven personalized experiences
- Is creating a platform to better connect the campus digital experience for every audience
The document provides an agenda and overview for IOD's 2013 marketing update. It discusses how marketing supports IOD's business through various communications channels. Key initiatives for 2013 include updating website content and collateral, improving public relations through a new agency, launching an integrated ICD-10 training campaign, and supporting new service launches. The presentation also reviews IOD's event and trade show presence for the year, and integrated marketing programs to help drive business goals.
This document provides an overview of Ancestry's marketing technology strategy and stack. It discusses:
- The goals of maximizing personalized engagement at scale through the right messages at the right time.
- The key pillars of data foundation, activation, and reporting/analytics to achieve this vision.
- The optimal marketing tech blueprint including a customer data platform to develop a holistic view of customers across channels.
- Examples of how marketing technology is used, like real-time personalized journeys and multi-touch attribution modeling across channels.
Jez Whitaker CV - Sales, Product Management, Marketing and Analysis - 2015 - WFMJez Whitaker
Jez Whitaker is a product management and marketing professional seeking new opportunities in Sydney. He has over 15 years of experience in sales, marketing, and business development. His career includes roles managing automotive franchises and marketing roles in publishing and software optimization. He has a proven track record of growing revenue, developing high performing teams, and implementing successful marketing strategies. In his spare time, he enjoys endurance races and volunteering for technical diving expeditions.
Learn how to integrate and make the most of modern digital media for marketing strategies, sales, advertising and brand communication.
The Advanced Program in Digital Marketing will show you how to maximise the potential of digital media for your brand’s marketing and advertising strategies. You will learn
how to create and position a successful website and how to design a contact and communication plan for your clients and prospects using all digital media and new
forms of communication (social networks, blogs, etc.).
This course will teach you how to elaborate advertising and marketing strategies to
communicate and engage with your clients in order to maximise sales through the Internet. You will also learn the keys to creating and developing an online store.
Adrian Wijenathan has over 6 years of experience in SEM, social media, and digital performance marketing. He has exceptional skills in data analysis, market research, campaign implementation, and project management. His greatest strength is building strong working relationships across business levels. He has held positions such as Associate Director at Mediacom Global and Senior Performance Manager at Switched On Media, where he improved processes, grew accounts, and increased efficiencies. Adrian has various digital marketing certifications and delivers strategies and operations while managing teams and fostering client relationships.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Prescriptive analytics BA4206 Anna University PPTFreelance
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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2. STRATEGIC
ROADMAP
Jeet Sanyal
GM – Brand & Strategy, KIMS
Academic Background:
- Executive Management from IIM – Calcutta
- Master’s in Advertising & PR
- MBA in Media & Information Technology
- Graduate in Marketing Management
- Software Engineering in Convergence Media
- Digital Marketing from NIIT & IAMAI
- Google Certified Digital Programmer
- Facebook Certified Campaign Analyst
3. Executive Summary on Points Covered
Content
1. Brand Context – Geographical Understanding & Demography
2. KIMS – Brand Architecture & PBMH Branding Requirements
3. College Requirements including Web + Academic
4. Academic Branding – Online Publication of Knowledgebase
5. Upcoming Super speciality – Brand Architecture
6. Upcoming Oncology Unit – Brand Architecture
NOTES - Fundamental Requirement Analysis before Actual Media Spend Begins
S
T
A
G
E
1
.
0
STRATEGIC
ROADMAP
4. STRATEGIC
ROADMAP
DATA SOURCE - https://www.indiacensus.net/states/orissa
DATA SOURCE - https://www.ibef.org/states/odisha-infographic
DATA SOURCE - https://www.ibef.org/states/odisha-infographic
BHUBANESWAR
HEALTHCARE
TOURISM
KALINGA MEDICITY
A LAND OF GROWTH
BRAND POSITIONING
6. KIMS - Brand Architecture
STRATEGIC
ROADMAP
BRAND PLANNING
Elements of Narrative Built up & Creating Perceptive Bias
KIMS - Website KIMS – Social Media KIMS – Brochures
+
Internal Communications Development
Ad Campaigns
- Digital Media
- Offline/Print Media
Public Relations
- Digital PR
- Print PR
Dependency Factors
Outsourced Agency Capabilities
Amount of Media Spent & Media Platform Outreach
Internal Staff Strength & Resources
7. Pradyumna Bal Memorial Hospital – A 1300 bed super speciality unit
Offline Requirements / PoP Display Brand Collaterals
• Selection/Approval of CoE for Stage 1.0 Branding viz: CONGO
• Department wise 2 fold flyers (6”x3”)
• In Premise Display Standee highlighting best USP
• Quick Circulation & Patient Carry Away :: ONE PAGE FLYER
• Department wise Logo/Icon Classification
• Department wise Colour + Marketing USP + Brand Guideline
Example of Departmental Branding
Institute of
Cardiac Sciences
Pradyumna Bal Memorial Hospital
STRATEGIC
ROADMAP
REQUIREMENT ANALYSIS
8. Plan of Action : 3 months Landscape
Stage
1.0
–
Moderate
Branding
Set
Up
Offline Branding Digital Media
• Brochures & print materials for PBMH
• Implementation of Display Branding
• Advanced Marketing Calendar Lock-in
• Behavioural Training for Support Staff
• Branding Content for new Super Speciality
• Branding Content for new Oncology Unit
• Identify & content readiness for Social Platform + Media
• Accusation & Control/Moderation of Social Handles
• Content Programming for Website
• Design of UI & UX for Website
• Include new digital functionality for website
• Cloud Managed Digitized Admission Procedure for KIMS
NOTES – Branding Success is a moving target that adapts with time
– Need departmental set up in Phase 1.0
– Need smooth funding flow
– SoP & Protocols for Brand Collaterals Development
– Autonomy for decision making
– Support from Senior Management to Experiment
– Liberty to fail
STRATEGIC
ROADMAP
BRAND PLANNING
9. Example of Departmental Branding
Institute of
Cardiac Sciences
Pradyumna Bal Memorial Hospital
CoE Brand Iconography Template
STRATEGIC
ROADMAP
CoE BRAND EXAMPLE
11. Pradyumna Bal Memorial Hospital – A 1300 bed super speciality unit
Online Requirements for Web + Social Presence
• Responsive Website Build Up from scratch + Content Programming
• URL Redirection & Sub-domain Architecture
• Identification of Web & Social Media Platform for Footprint
• Accusation of Official Social Handles + Web Accounts
• Thematic Brand Messaging including Brand Calendar
• Creative Text/Video Storytelling : i. Doctor’s Interview
ii. Patient Experience
iii. Team Spirit
iv. Work Culture
v. Blog Articles by chosen doctor’s
STRATEGIC
ROADMAP
INTERNET BRANDING
16. KIMS – Elite / KIMS - Prime
STRATEGIC
ROADMAP
BRAND PLANNING
Super Speciality Tertiary Care & Cancer Care Hospital
Dedicated Website Social Media Presence KIMS – Brochures
+
Internal Communications Development
Ad Campaigns Public Relations
- Generic Content
- Digital Patient Care
- Doctor’s Profile
- Departmental Details
- Video Content
- Which Platform
- What Content
- Paid Promotion
- Influencer Activity
- Departmental Brochures
- Corporate Brochure
- Display Branding
Dependency Factors
Outsourced Agency Capabilities
Amount of Media Spent & Media Platform Outreach
Internal Staff Strength & Resources
- Digital Media
- Offline/Print Media
- TV Media
- Digital PR
- Print PR
Internally Unified Brand Architecture
17. STRATEGIC
ROADMAP
BRAND PLANNING
Social Media Narrative – Value Added Content for Consumers
Apollo Healthcare Group Fortis Healthcare Group
Content for
Knowledge Consumption
Content for
M2: Moment Marketing
Cancer Director
Video Interview
for Patient’s Confidence
on Fortis Brand
20. Innovation: Digital Healthcare for KIMS
STRATEGIC
ROADMAP
BRAND INNOVATION
Website with WP
Architecture
+
Corporate Zoom
Account
+
WP Amelia (Video
Streaming Plugin)
Patient Books
Appointment on
the website with
specific consultant
+
Payment Received
through Online
Payment Gateway
Online Repository
of Prescription (1
year)
+
Physical Inspection
of Patient at KIMS
+
Patient Profile
Created at Run
Time & Doc Profile
Managed from
Backend Database
Appointment
Confirmation
through SMS +
Email
(Transactional
Drip
Architecture)
msg91.com
+
mautic.com
Benefits of Digital Healthcare
i. KIMS – A First Mover Vantage in Odisha
ii. Brand Goodwill
iii. Extensive Positive PR
iv. Revenue Increase
v. Future Ready Solution
vi. Online Service to Patients/People of Odisha
21. Innovation: KIMS Web Radio
STRATEGIC
ROADMAP
BRAND INNOVATION
1st Time in India
+
Instant Internet
Traction
+
Creative
Storytelling to
General Public on
Health Issues
+
KIMS Promotion
Identification of
Enthusiastic
Doctors
+
Choice of Subjects
& Content in Q&A
Form
+
Scheduling of
Programmable
Content Recording
Embedded Flash
Media Player on
Website
+
Click & Play/Stream
Audio
+
Embedded Sharing
on Social Platforms
like Facebook
Embedding Audio
Player on
Website
+
Create
Weekly/Monthly
Episodes on CoE
+
Stream Audio in
Oriya/English
Language
Benefits of KIMS Radio
i. Audio Advertising – 1st time in Odisha
ii. Low Cost Public Message
iii. Deep Outreach in Rural Areas
iv. Innovative Content Programming
23. STRATEGIC
ROADMAP
Key Take Away
• Brand Strategy is a moving target
• Organizations must incorporate Brand As Practice
• Digitization is the Future
• Digitized Healthcare Services – The Futuristic Landscape
• Brand Protocols depend on People + Process + Technology
• Brand Communication as a Functional Department Requires: Media Fund + Skilled Resources
• Require Support & Guidance from Senior Management & Directors