Kimpton Hotels
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Kimpton Hotels has made significant progress in implementing their corporate environmental policies and EarthCare Program since 2005. Their COO established an environmental program across all 40 hotels nationwide in 2006. By 2010, Kimpton had opened their 50th hotel and restaurant and certified all hotels as "Green Seal". Kimpton has proven that environmental sustainability benefits both business and the environment, establishing them as a leader in the hotel industry and beyond.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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Kimpton Hotels
- 1. Laura Kerimova Update of Case BUS 682-01 | Dr. Kleinrichert May 7, 2012
- 2. Update • • • • • Kimpton Hotels has continued to implement corporate environmental policies EarthCare Program (2005): Support sustainable world Summer (2006), COO Niki Leondakis implements environmental program in all of Kimpton’s 40 hotels nationwide July (2008): 1st hotel to introduce organic, paraben-free spa products June (2010): Kimpton opens its 50th hotel & restaurant December (2010): All hotels “Green Seal” Certified
- 3. Update Kimpton Hotels is making great progress in their commitment & dedication to the environment • Ecological Sustainable Organization (ESO) • accomplishments & success = employees • FORTUNE's "100 Best Companies to Work For” • USA Today Top 25 Pivotal Influences (2007) • Nature Conservancy (2009) – Plant a Billion Trees • Green Key Eco-Rating Program (2011): a 1st in the hospitality industry (Kimpton, 2012). • Adds Donovan House (Washington, D.C.) ("Incentive travel &," 2012).
- 4. Take-Away • Kimpton Hotels & Restaurants has proven that going “green” can benefit both the business and the environment. Establishing simple, eco-friendly standards is the future of not only the hotel industry, but other industries as well. • Kimpton Hotels & Restaurants has been successful in embracing the importance of a sustainable world in their corporate culture through the EarthCare Program – as well as many other of their efforts dedicated to making the world a better place.
- 5. References Company overviews. (2012, May 07). . Retrieved from http://investing.businessweek.com/research/stocks/private/snapshot.asp?privca pId=1060737 Grossman, D. (2006, July 25). It's not easy being green. . Retrieved from http://www.usatoday.com/travel/columnist/grossman/2006-07-22grossman_x.htm Incentive travel & corporate meetings. (2012, April 20). Retrieved from http://www.incentivetravel.co.uk/extensions/6894-kimpton-hotels-a-restaurantadds-donovan-house-to-washington-dc-portfolio Kimpton . (2012). Retrieved from http://www.kimptonhotels.com/kimpton-cares/earthcare.aspx Lawrence, A. T. & Weber, J. (2011). Business & Society: Stakeholders, Ethics, Public Policy (13th ed). New York: McGraw-Hill Irwin: pp. 523-530.
Editor's Notes
- June 2009 Partnered with Natura® to reduce bottle usage and provide Kimpton Restaurant diners with in-house purified waterAnnounced national compliance with Monterey Bay Aquarium's Seafood Watch program, offering only sustainable seafood selections in Kimpton Restaurants Established that at least 30 percent of wine lists at all Kimpton restaurants feature eco-friendly selections including organic, biodynamic and sustainable wines from small and large producers January 2010