Founded in 2018 and with offices in New York & Toronto, Killi is a company driven by the evolution of data and privacy. Killi aims to democratize data for consumers by providing them with an ecosystem where they can view, edit, opt-out, and be compensated for the use of their data. Today there is no destination for consumers to participate in the use of their data. Killi aspires to be the destination that consumers visit to reclaim control of their online data.
Available on the web and in both the iOS and Google Play stores, Killi allows consumers to opt-in to share specific pieces of data with brands, agencies, and companies in exchange for compensation from the use of their personal data.
2. The information contained in this presentation (this “Presentation”) is provided solely for reads’ general knowledge and is provided “as is”. Killi Ltd. (“Killi” or the “Company”)
makes no representation or warranty, express or implied, as to the accuracy or completeness of the information contained in this presentation or any other information
(whether communicated in written or oral form) regarding the Company or its affiliates transmitted or made available to you. The Company expressly disclaims any and all
liability relating to, or resulting from, the use of this presentation or such other information which may be provided to you.
This Presentation does not constitute an offer to sell, or a solicitation of an offer to buy, any securities of, or to engage in any other transaction with, the Company or any other
person. It is provided solely for use by prospective investors in considering their interest.
None of the Company’s securities have been registered with or approved or disapproved by the U.S. Securities and Exchange Commission or by any state or foreign securities
commission nor has the U.S. Securities and Exchange Commission or any state or foreign securities commission reviewed or passed upon the accuracy or adequacy of this
presentation. No independent person has confirmed the accuracy or truthfulness of the information contained in this presentation, nor whether it is complete. Any
representation to the contrary is illegal.
Any securities being offered have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”), or any state
securities laws. Any securities offered will be offered to “accredited investors”, as such term is defined under Regulation D and Regulation S under the U.S. Securities Act,
respectively, including to persons in Canada who are “accredited investors” as defined under National Instrument 45-106 - Prospectus Exemptions.
The information in this Presentation is not targeted at the residents of any particular country or jurisdiction and is not intended for distribution to, or use by, any person in any
jurisdiction or country where such distribution or use would be contrary to local law or regulation.
All dollar amounts referenced herein, unless otherwise indicated, are expressed in US dollars.
Forward-Looking and Other Cautionary Statements
This Presentation may contain "forward-looking statements" within the meaning of applicable securities laws, including, but not limited to, the Company's strategic plans for
the rest of 2021 and into 2022. Forward-looking statements may generally be identified by the use of the words "anticipates," "projects," "expects," "intends," "plans," "should,"
"could," "would," "may," "will," "believes," "estimates," "potential," "target," or "continue" and variations or similar expressions. These statements are based upon the current
expectations and beliefs of management. They are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the
forward-looking statements. These risks and uncertainties include, but are not limited to: the uncertainty surrounding the spread of COVID-19 and the impact it will have on
the Company's operations and economic activity in general, account vs. user risk; and the risks and uncertainties discussed in our most recent annual and quarterly reports
filed with the Canadian securities regulators and available on the Company's profile on SEDAR at www.sedar.com, which risks and uncertainties are incorporated herein by
reference.
Disclaimer
TSXV: MyID / OTCQB: MyIDF 2
3. Democratizing Data for Consumers & Brands
Founded in 2018 and with offices in Toronto and New York, Killi
is a company driven by the evolution of data and privacy.
Offering compliant consumer data to brands &agencies,
platforms and data companies, Killi allows consumers to opt-in
to share specific pieces of data with brands in exchange for
compensation from the use of their personal data,
democratizing data for both consumers and brands.
Killi offers 1st party data that is global in nature and compliant.
TSXV: MyID / OTCQB: MyIDF 3
4. Distribution
Unique Data
Scale
4
1 Source: Statista
The Data Market Industry
• Over the past 20 years, the data industry ($245B in the US1
) has been built on a
foundation of harvesting and exploiting consumer data with no consumer inclusion
to the tune of $6,000/year/profile. $0 for consumer.
• Legal and regulatory roadblocks surrounding the acquisition of consumer data is
rapidly evolving, placing the consumer at the center of new privacy policies
• The General Data Protection Regulation (GDPR) roll-out in Europe in 2019
• The USA following shortly after with the California Privacy Rights Act (CCPA / CPRA)
• Recently published, CPPA in Canada, The Brazilian General Data Protection Law, India’s
Information Technology Act, 2000, and South Africa’s Protection of Personal Information
• Those relying currently on unconsented data (half the market) will experience a
regulated disruptive migration forcing them to use only fully consented data
sources. This is driving companies to Killi to replace their current data provider.
Killi is a consumer facing company addressing this pending shift
Killi is establishing itself as the definitive consumer-facing data brand globally,
offering data dependent companies the largest privacy-compliant dataset in market
• 320 mm consented
user profiles in 5
countries
• 10 Platforms (Nielson)
• 100 Brands (MSN, HP)
• 1:1 consumer consent
TRUST
COMPLIANCE
AWARENESS
Crypto
Redemption
TSXV: MyID / OTCQB: MyIDF
Scale + Distribution + Uniqueness = Revenue Growth
5. All companies currently ingesting data are looking for
a new compliant source
• Brands/Agencies
• Platform
• Data
• Developing direct
consumer relationships
SCALE DISTRIBUTION UNIQUENESS
Killi is uniquely positioned to benefit from the $250b migration from unconsented data towards consented data.
• All consumers +16 have a data profile that is
currently being collected and sold without their
inclusion. Value = $6k per year / per profile.
• Killi is solving this by bringing each of these
profiles into the Killi ecosystem and reaching out
to each user to allow them to take back control of
their data.
• Killi has 320m deduplicated accounts in its
system that it is 1:1 consenting directly with the
user.
• 800k direct communications with consumers
weekly.
• Majority of data is purchased by advertisers via
a network of data stores. These stores are
looking to replace non-compliant data with
compliant data.
• The more destinations Killi data is distributed
to, the greater the opportunity for purchase.
• Killi has a competitive advantage as its
integrated into the largest data ‘stores’ in the
world.
• Adding 2 new platforms per quarter to the 10
already integrated. (ex: Pubmatic)
• Differentiation of data is #1 challenge in
market.
• Killi data is unique as it is 1:1 consented by
consumers.
• Companies looking to replace data that is not
consented are looking for a company who can
solve compliance issues.
• Data = liability. Companies must off-set privacy
liability, this is a tail wind for Killi as it is
accelerating the shift of dollars towards them.
6. TSXV: MyID / OTCQB: MyIDF 6
Killi is building exponential momentum
on all components of revenue growth
Q1-2020 Q2-2020 Q3-2020 Q4-2020 Q1-2021
Distribution:
Platform Integrations 2 4 8 9 11
Killi has assembled the most complete and compliant source of consumer profile data within the last year
5 10 25 50 200+
Uniqueness:
Data Points/User
10,000
Scale:
Number of Accounts 140,000
10,000 150,000,000 320,000,000
7. 7
Catalysts
• The entire $250b data market will migrate from unconsented to consented
over next 24 months. Killi is the leader in consented data market.
• Every consumer in the world over the age of 16 has potential to be a Killi user.
Killi currently in 5 countries with plans to expand to all.
• Consumer awareness over data rights increasing with data hacks, anti-trust
rhetoric and mistrust of big tech (Google / Facebook). Increased awareness
will drive more people to Killi ecosystem which drives more demand and more
revenue.
• Every 1st world country is changing privacy rules to include consumer. Each
change drives more companies towards Killi thereby increasing revenue.
• More data = more sales = more money to consumers = more data. #flywheel.
Why Should You Invest In Killi?
• 320 mm consented
user profiles in the
USA
• Brands/Agencies
• Platform
• Data
• Developing direct
consumer relationships
Crypto
Redemption
TSXV: MyID / OTCQB: MyIDF
Currently Building out its Awareness Campaign
• Now that we have built our scale, Killi is concentrating its effort on:
• Marketing: continually builds and deepens consumer trust through
evolving leading-edge offerings (Killi Paycheck, Unveil, Crypto…).
• Sales: Building on well established industry relationships, Killi is securing a
traditional sales pipeline into the client base most vulnerable to change.
Killi is focused on 60-70% MRR + 25% QoQ revenue growth every quarter
– this is current trajectory.
• Investor Relations: News/PR schedule for the remainder of the quarter
highlighting integrations and traction; conferences and investor
meetings underway to create awareness.
8. Over his +20 years in the industry, Neil Sweeney established an industry-wide reputation for his visionary entrepreneurship and his ability to develop bleeding-edge technologies
before others. Technologies Neil created are used by Fortune 500 brands like Coca-Cola, Lowe’s, Walmart, General Motors, Unilever, and Mondelez. They are also the core component
of the top media demand-side platforms, including Adelphic, The Trade Desk, AppNexus, MediaMath, RocketFuel, and TubeMogul.
Neil Sweeney, Founder, Chairman & CEO
Jake Phillips is a proven technology
leader bridging the gap between
innovative technology and business in
dynamic environments.
Jake Phillips, VP Technology
Greg Treffry is a media executive and
digital strategist with a track record of
building and leading high performing
teams.
Greg Treffry, VP, General Manager
Mr. Chapell specialties are in
Privacy, Online Marketing & Media,
Mobile Marketing & Media, and
Public Policy.
Alan Chapell, Chief Privacy Officer
Leadership Team
TSXV: MyID / OTCQB: MyIDF 8
StreamTheWorld
• Founded StreamTheWorld, a streaming
technology and services company allowing
radio and TV broadcasters to generate online
revenue
• Sold StreamTheWorld to Triton Media for
$40mm
Juice Mobile
• Founded Juice Mobile in 2010, a technology
platform for mobile advertising platform
• In June 2019, Juice Mobile was acquired by
Curate Mobile (now EQ Works) for $35mm
Freckle IQ
• In October 2014, founded Freckle IoT, a location
data measurement company
• In April 2020, sold Freckle IoT to PlaceIQ for up
to $4mm
9. TSXV: MyID / OTCQB: MyIDF 9
Capital Structure
Shares Outstanding 67.3 million
Warrants 7.5 million
Options 1.9 million
Insiders 45%
TSX Venture MyID
Share Price (as of May 14, 2021) C$0.42
52-Week Range C$1.05/$0.05
Market Capitalization C$28.27 mm
OTCQB MyIDF/MyIDD
Share Price (as of May 14, 2021) U$0.38
52-Week Range U$1.02/$0.054
Market Capitalization U$25.57 mm
10. TSXV: MyID / OTCQB: MyIDF 10
Stages of Data Acquisition
Accounts Consent Request Active Users
Acquisition of 3rd party
data profile of consumer
minus consent & individual
participation
Killi shares 3rd party data back to
users, placing transparency and
control of this data back to the
consumers hands
Consented 1st party data profile
of consumer participating in
weekly $ payment
Killi sells 1st Party Data that is verified and approved by the consumer
11. How Killi Acquires Consented Users
Passive Weekly Earning
Sign Up Location Data
TSXV: MyID / OTCQB: MyIDF 11
12. TSXV: MyID / OTCQB: MyIDF 12
Killi Simultaneously Solves Compliance, Consent
and Fidelity of Data
MAID
IP
Email
Age
Phone#
Gender
KILLI PROFILE
Clickstream
Behavioral
Credit
Social
• Killi enables users to authenticate their identity, view, edit, opt-out, or be compensated for the use of their
data
• 320 million profiles in the USA are now available for consumers to view, edit and reclaim control of their
online data
• Once data is retrieved, consumers can view over 200 attributes collected and sold without their express
permission
In working with Killi, companies benefit by acquiring user consent and more accurate files
due to the profiles’ editability
13. Neutronian Certified Data
Solidifies Killi’s commitment to providing high-quality, transparent data
• Neutronian is a Silicon Valley-based company providing the industry's most
comprehensive independent data certification, offering quality and compliance
credit score ratings of Marketing Technology
• Killi’s audit, which spanned over six months, covered:
• Consent standards, opt-in/out processes
• Privacy and compliance disclosures
• Sourcing transparency
• Dataset characteristics
• Methodology and processing, and
• Performance, ensuring that the data collected adheres to the highest privacy standards
TSXV: MyID / OTCQB: MyIDF 13
14. Brands & Agencies
Sales by brands and advertising
agencies who use data to inform their
media purchases
• Short term sales cycle (~ 30 days)
• Technical: Transactional (plug & play)
• High margin
• Reloads every month
Platforms
Integration of Killi data into platforms
where data is purchased globally
• Longer sales cycle (60-90 days)
• Technical: Platforms take 3 months to
ramp up post integration
• Recurring, high margin growth-value
Data
Data companies looking to purchase
1st party consent and fidelity
• Longer term sales cycle (6-12 months)
• Technical: Complex
• Long term contracts with highest value
Revenue Verticals
TSXV: MyID / OTCQB: MyIDF 14
15. Fair Trade Audience Segments
Killi for Consumers:
• Option to control the data they want
and profit off the rest
• Passive income in the form of
rewards (location, profile, shopping
rewards)
• Active income for completing
surveys and polls
Killi for Companies
• CCPA compliant
• 1,000+ Fair Trade Audience segments
• Ubiquitous distribution to all major DSP's and DMP’s
• Link to Killi’s paywall to pay consumers for their data
• Create Fair-Trade data segments from opted in user base
Of Americans are concerned with how social platforms and advertisers use their personal data
80%
Off-the-Shelf
1,000+ segments across; demographics
(age, gender, household income,
ethnicity), education, auto, telco, health,
CPG, retail, interests, lifestyle,
entertainment, purchase based, B2B and
more.
Acquire hard to find data on your “wish list"
by creating Fair Trade audience segments
with Killi. Improve campaign efficacy by
using Killi Insights.
Killi’s 1:1 relationship with the consumer
means that every piece of data collected is
CCPA compliant.
Create your own Future Proof
TSXV: MyID / OTCQB: MyIDF 15
16. Brands & Agencies
Brands and agencies looking for new
source of compliant data
• Industry reloads every quarter
• Transactional sales cycle
Brand & Agencies
TSXV: MyID / OTCQB: MyIDF 16
17. Integrated Platforms
Platforms have a longer
sales cycle yet create
recurring, high margin
growing revenue
Platforms
TSXV: MyID / OTCQB: MyIDF 17
18. Data Integration
International 12month contract
to supply consented data to TV
measurement panel
12month contract to supply
consented data in USA
Killi data being used for
consent & fidelity
Data
TSXV: MyID / OTCQB: MyIDF 18
19. TSXV: MyID / OTCQB: MyIDF 19
Summary
• First-mover solution addressing significant unmet consumer needs in a multi-billion dollar data
market1
• Positioned to be the defining consumer brand of data that is absent in the market today
• Being a consumer-facing company, we systematically engage with consumers assuring data is
compliant with the new and emerging privacy policies
• Long-term recurring contracts that are growing in value & number
• Highly experienced management team, board and advisors
1
Source: Statista
20. Contact Information:
TSXV: MyID / OTCQB: MyIDF 20
New York Office
135 Madison Avenue, 5th floor
New York, NY, 10016
Toronto Office
100 University Avenue, 5th floor
Toronto, ON, M5J 1V6
1.855.908.DATA
investorrelations@killi.io
www.killi.io
Download Killi today and take back control of your identity. (iOS |Android)
22. TSXV: MyID / OTCQB: MyIDF 22
Data Privacy Legislation and Consumer Demands Have
Substantially Changed the Rules of Digital Marketing
The value of the data market in the United States was estimated to exceed $247 billion in 2020 1
Advertising industry continues to
become more data driven
Privacy Legislation is sweeping the world, placing the
consumer at the center of new privacy policies
Companies continue to introduce features
to protect their own business models
• Increase effectiveness of online
campaigns
• Precise targeting of ad campaigns
• Finding new clients by analyzing look
alike modeling
• Analyzing users’ profiles and
preferences
• Design better products and services
• The General Data Protection Regulation (GDPR) roll-out in
Europe in 2019 signalled a new era of privacy law
• The USA followed shortly after with the California Privacy
Rights Act (CPRA)
• Recently, The Brazilian General Data Protection Law
(LGPD), India’s Information Technology Act, 2000 (the IT
Act), and South Africa’s Protection of Personal Information
Act (POPIA) have been published
• The advent of Apple’s stringent opt-in
enforcement with IOS14, Facebook and
Google’s removal of third-party cookie
tracking eliminating the ability to track
individual actions in-app and across browsers
As “walled garden” data stays walled and browser cookies disappear, consumer opt-in to share data in exchange for
brand engagement will be paramount for businesses to meet new compliance regulations
1
Source: Statista
23. TSXV: MyID / OTCQB: MyIDF 23
Who is the Killi User?
49% have children
46% Female
52% age 25-44
34% Married
72% shared location
96% have linked email
20% have linked Credit Card
New: Browser Data
71% have MAID linked
100m accounts
24. #UNVEIL
• User types in email or mobile #
• Killi pulls 200+ attributes on user
“Would you like to take back
control of your data?”
• Killi now has profile on all +16 years
old in the USA
TSXV: MyID / OTCQB: MyIDF 24
25. DEVICE REWARDS
• New tier to Killi Paycheck
• Users can share the name of the
apps on their device + device
information for weekly
compensation
• Device & name of apps is a high
value data as it allows mobile
carriers and handset
manufacturers to target potential
switchers
TSXV: MyID / OTCQB: MyIDF 25
26. KILLI CRYPTO
• Killi users will have the opportunity
to have their Killi Paycheck
redeemed in either Bitcoin or
Ethereum
• 75% of users tested are interested
in this feature; more appealing to
millennials
TSXV: MyID / OTCQB: MyIDF 26
27. KILLI BANKING
• Removal of ’gift card’ and
implementation of banking tools
including Killi debit cards, credit
cards and bank accounts
• Supports move towards #Fintech
and sets stage for Killi ‘invest’ while
reducing desire to remove $$ from
account
TSXV: MyID / OTCQB: MyIDF 27
28. Killi to Introduce Consent as a Service (CaaS)
Equifax, Oracle, Transunion, Experian etc – none have an ability to manage 1x1 consent with a user due to a lack of an interface
Killi to provide a Consent API to ‘headless” data companies to allow them to remain compliant in the face of increasing privacy regulations
TSXV: MyID / OTCQB: MyIDF 28