The document describes KidEd, an educational app that provides quizzes to children during their screen time at preset intervals. It pauses games and videos to display a quiz, ensuring learning occurs no matter the activity. Parents can customize quiz subjects and view results. The app was created by educational experts and aims to make learning fun through gamification while allowing busy parents to feel their children are learning independently.

1. Main audience
3-8 years
Based in
London
Project with
passion
Endorsed by
experts

2. For children we offer fun and a rewarding
learning experience through gamification.
Our method is very simple – by activating KidED, the appli-
cation starts running in the background of children’s
screen-time activities. After pre-set intervals, KidEd pauses
ongoing activity, regardless of what it is, and overlays the
screen with a quiz to be solved.
KidEd offers particular value to busy parents, especially
those who struggle to get their children to trade their
games for educational activities.
Most educational apps on the market require parents to
continuously supervise their children to make sure they
remain engaged in that activity. Parents will frequently find
that, once left alone, their child returns to playing their fa-
vorite games. KidEd ensures parents that their children are
learning, no matter what game they are playing or if anyone
is checking on them.
With KidED, parents can choose from a wide variety of sub-
jects, receive in-depth results, and see which subjects their
child is doing well in and those in which they may need
more help.
THE PROBLEM

3. 1. Set up kid’s profile
Parent enters a child’s birthday and gender so that KidEd can customize its
program to be more efficient for the specific child. This also aids in giving
parents a more accurate overview of the child’s educational development.
3. Choose subjects
Parents can choose from various subjects
and the app highlights the areas in which
their child may need improvement.
5. Quizzes pop up
After pre-set intervals KidED pauses the game,
video, or any other activity, and overlays the
screen with a quiz to be solved.
2. Set PIN
A PIN is necessary in order to stop children
from quitting the learning mode.
Only parents can deactivate KiDED.
4. Start session
Before giving the device to a child,
parents need to set the length of
the quiz intervals and playtime.
6. Session ends
When the set session ends, KidEd is capable of locking the screen. When the screen lock fea-
ture is on, the device can only be reopened by entering the parent’s PIN code. If that feature is
not activated, KidEd will stop running in the background until the parent starts a new session.
How it works!The structure and content of KidED are designed by a
group of cognitive scientists and child psychologists from
the University of Tartu. This ensures that KidEd’s content is
age-appropriate, genuinely educational, and an effective
cognitive development tool.
Equipped with a screen-lock timer, KidED also gives par-
ents the ability to regulate how long their child can use a
smartphone or tablet per day. We are offering a fun,
unique, and rewarding learning experience for children
through gamification.
We are currently the only app on the market which incor-
porates educational quizzes and tasks into other activities
on the child’s device. With KidED, children will receive
these quizzes regardless of what are they doing (as long as
KidED is active) and parents will no longer need to con-
stantly supervise their children to make sure that they are
learning. We also provide the parents with their child's
overall results and recommendations on subjects.

4. THE PROBLEM

5. Research based quizzes
afer pre-set intervals
Results and subject
recommendations
Independent and
enthralling learning
WE SOLVE THE PROBLEM

6. KidsZone
Kids Place
COMPETITORS

7. Unlimited devices per account
General package
(all subjects in one package)
Adjust interval time and
questions per quiz (2 opt.)
30 minutes daily session
(3 quizzes)
Basic results
BUSINESS MODEL
Unlimited devices per account
Customizable subjects
per session
Adjust interval time and
questions per quiz (5 opt.)
Unlimited daily session
(adjustable)
In-depth results
Subject recommendations

8. Martti Luik
CEO
Tom Osborne
CMO
Maiko Arras
Product Development
Manager
Davis Nore
Illustrator
Indrek Kõue
Android Developer &
Entrepreneur
Reimo Õun
Animator
TEAM

9. Wempy Dyocta Koto
CEO at
Wardour and Oxford
David Libertalis
Ex-vice president of
Credit Suisse Bank,
CFO of DreamItGetIt
Philipp Von Bieberstein
Head of Google Play
Western Europe
Darran Garnham
Chief Commercial Officer
of Mind Candy
Eamonn Carey
Mentor at Techstars
(Kiip, Lingvist advisor)
Pascal de Mul
Ex-Spotify, Philipps,
Skype
ADVISORS

10. – Nelson Mandela