This document provides recommendations for marketing an app, including focusing on the product or service, being analytical of data, integrating marketing by building engagement and ownership over time, and using app details like name, images, description and screenshots to represent the product on its page. It cautions against quick fixes or relying only on followers for marketing success and recommends deeper engagement strategies instead.

1. contentrules

2. marketing
✗

3. lots of followers & fans.
lots of followers & fans
means…

4. the quick fix

5. the social media diet

6. Timeline Disease
before IPO after IPO
algorithm

7. go deeper
What we do

8. go deeper
What we do
What we should do

9. go deeper
What we do
What we should do
What we must do

10. 1.Focus on product/service
2.Be ANAL
3.Integrate marketing (build)
4.Engage/ownership

14. App Name
Header Image
App Icon
App Platform Target
App Tagline
App Description
RSS Blog Feed <- from external blog. Why?
Tem Members
Gallery <- app screenshots
Current Status
Current Milestone
App Page Administrator