Keynote targeting for THOM (The house of marketing)
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Keynote presentation about why companies who have difficulties finding their target our doing something wrong.
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Keynote targeting for THOM (The house of marketing)
- 2. What can you tell based on these (socio)demographic criteria? M.Sc AGE GENDER LOCATION DEGREE
- 8. Who thinks all great companies are targeting? ? ? ?
- 15. FINDING YOUR TARGET IS PASSÉ
- 16. EARNING ATTENTION 1) Story to tell 2) Product to back it up 3) Element that makes you stand out
- 19. TarWILLget? ? ? ?
- 20. TarWILLget Target -‐ Show who you are -‐ Tell who you are -‐ Earning attention -‐ Buying attention -‐ Followers -‐ Consumers = End result = Activity
- 21. So,… If you find targeting hard, … it just means you are stupid
- 22. It means you still think in terms of buying, in stead of earning attention.
- 23. Tha nk you! Thank Thank you! you! Twitter: @Leaurend LinkedIn: be.linkedin.com/in/laurentbeyer