This Keynote lecture was held on the occasion of the yearly Internet Of Things conference, organised by the Rotterdam University of Applied Sciences in April, 2017. Abstract: Once upon a time animism ruled people’s beliefs: both organisms and objects were imbued with a conscience. The conception that there is no distinct division between objects and organisms seems to be gaining ground again, since today’s Internet of Things increasingly creates organisms that used to be called objects. Consequently, the distinction between myth and science will gradually disappear.