KeyNote session delivered at the Global Azure Bootamp 2017 in Mohali.
We covered how to get started with Azure and what business use cases are possible to begin with in your journey to the cloud.
4. A BIG thank you to the 2017 Global Sponsors!
For providing the “Stuff We All Get”!
5. Sponsor Offering
Cloudmonix
https://cloudmonix.com/
Cloudmonix offers 1 full month of unlimited
monitoring under the Ultimate plan.
SentryOne
http://www.sentryone.com/
SQL Sentry offers an extended evaluation for
every attendee.
ServiceBus360
http://www.servicebus360.com/
Servicebus360 offers an extended license until
September 30 for all attendees, and this for 3
namespaces, 3 alarms per namespace, 3
resources per namespace to monitor and 2
users.
OpsGility
http://www.Opsgility.com/
Opsgility offers a 30 day subscription free trial
for all attendees.
“Stuff We All Get”
6. Raffle Prizes
1 Winner: One license chosen from ReSharper, dotTrace Memory, dotTrace
Performance, dotCover, dotPeek, PhpStorm, PyCharm, IntelliJ IDEA, AppCode,
WebStorm, RubyMine. You’ll receive a voucher with a code from the organizers.
MyGet is offering a free Starter subscription for 1 year for 1 attendee per
location. Give your Full name and email to the Organizers.
1 Winner: a 1 year license of DBSentry (formerly Performance Advisor for Azure
SQL Database) for raffle per location. Give your Full name and email to the
Organizers.
They offer 3 12-month subscriptions per GAB Location.
Give your Full name, email phone and company to the Organizers.
7.
8. >90,000
New Azure customer
subscriptions/month
1.4 Million
SQL databases
in Azure
>13,000
Organizations using
Enterprise Mobility Suite
> 350 Million
Azure Active Directory users
3,200
Azure Marketplace
applications to date
>45 Trillion
Storage objects
in Azure
Cloud momentum
10. Data backup Disaster recovery
Virtual machine
deployment
Website hosting
SharePoint SQL Server
Databases
Orders
Product
AP
Business
Applications
CRM Acct
HR
Virtual
Machines
Key Azure scenarios for you
Provide easy, scalable
data backup services
in the cloud
Quickly deploy and
manage customer
applications in the
cloud
Offer peace
of mind with ongoing
cloud-based DR
services
Grow your business
helping customers
move their websites to
the cloud
11. Typical business scenarios for using Azure
You want a hybrid solution to extend
on-premises with some cloud
1
You want to extend on-premises with
advanced cloud capabilities
2
You want to be fully in the cloud3
12. Platform services
Security &
management
Infrastructure services
Web Apps
Mobile
Apps
API
Management
API
Apps
Logic
Apps
Notification
Hubs
Content Delivery
Network (CDN)
Media
Services
HDInsight Machine
Learning
Stream
Analytics
Data
Factory
Event
Hubs
Mobile
Engagement
Active
Directory
Multi-Factor
Authentication
Automation
Portal
Key Vault
Biztalk
Services
Hybrid
Connections
Service
Bus
Storage
Queues
Store /
Marketplace
Hybrid
operations
Backup
StorSimple
Site
Recovery
Import/Export
SQL
Database
DocumentDB
Redis
Cache Search
Tables
SQL Data
Warehouse
Azure AD
Connect Health
AD Privileged
Identity
Management
Operational
Insights
Cloud
Services
Batch Remote App
Service
Fabric Visual Studio
Application
Insights
Azure SDK
Team Project
VM Image Gallery
& VM Depot
14. Microsoft: We never
take your trust for
granted
• We are serious about our commitment
to protect customers in a cloud-first
world.
• We live by standards and practices
designed to earn your confidence.
• We collaborate with industry and
governments to build trust in the cloud
ecosystem.
“Businesses and users are going to
embrace technology only if they
can trust it.”
– Satya Nadella
15. Privacy & Control
• You control content
permissions and usage.
• You always have access to
your content and can delete it
or take it with you if you
leave.
Compliance
• Your content is stored
and managed in compliance
with applicable laws,
regulations, and key
international standards.
Transparency
• A clear, plain-language
explanation details how your
cloud provider uses, manages,
and protects your content.
• You are notified how your
cloud provider will respond to
law enforcement requests to
access your content.
Security
• Your content safeguarded
with state-of-the-industry
security technology and
certifications.
• Your content encrypted in
transit.
• Tools and features to support
encryption at rest.
Our cloud principles
Commitment to principles worthy of your organization’s trust
15
16. Backup and
Recovery Services
Storage Services
Database Platform
and Services
Cloud
Computing
Application
Hosting and
Development
Azure offers a collection of infrastructure and platform services in the cloud that integrate with your IT,
making you more productive, saving you money, and simplifying management.
Azure
Move faster, do more, and save money
The comprehensive Azure experience
A lot of the studies we just mentioned are forward looking, as in where the cloud and SMBs are going in the near future. Now let’s look at the facts as they exist right now with Azure. What you see here is a story of momentum.
More than 90,000 Azure subscriptions are added every month
There are 1.4 Million SQL databases in Azure
More than 13,000 organizations use Microsoft Enterprise Mobility Suite
There are 3,200 apps in the Azure marketplace
There are more than 350 million Active Directory users
Combined together, companies are currently storing more than 45 trillion objects in Azure
So why are so many customers using Azure? Well, simply put, Azure offers one of the most comprehensive and diversified cloud portfolios around.
Azure helps SMBs grow with greater efficiency and be more responsive to change. It’s a flexible cloud platform that enables you to quickly build, deploy, and manage apps across a global network of Microsoft-managed datacenters. You can build these apps using any language, tool, or framework. And you can integrate your public cloud apps with your existing IT environment. This offers a real advantage over other platforms, which take an “all or nothing” strategy.
A lot of SMBs wonder about the reliability of the cloud. Azure delivers a 99.95% monthly SLA, and automatic OS and service patching.
And with a wide range of usage-based services, you can build apps, compute, use storage, take advantage of network services and a whole lot more.
What you are seeing on the right side of this slide is a representation of just a few of these services that are currently available on Azure. We group these services into broad categories around Storage, Compute, Network and Application Services. We are constantly adding to this list. . As you might guess, such a detailed list can be overwhelming for most of our SMB customers. That’s why we highlight a few key services that are applicable to most of our customers.
There are a lot of different scenarios and situations that you will find when trying to sell Azure to customers. We’ve taken the time to spotlight some of the most common examples.
1. First there’s deploying apps within virtual machines
Azure help customers quickly deploy apps in the cloud by hosting them in Azure VMs. There are no up front infrastructure costs, you reduce IT management, and you can scale the app up or down as needed.
2. Second, there’s data backup
With Azure, you can provide easy, scalable data backup in the cloud for a range of apps, such as SharePoint, SQL Server, and Exchange. For improved data protection, you can offer encrypted backups. Azure’s global geo-redundant datacenters protects you from disaster and helps you get up and running quickly should a failure occur. You also gain the flexibility to quickly and easily provision more storage for your customers as needed.
3. Third, there’s disaster recovery in the cloud
With Azure Site Recovery and Windows Server 2012 R2, you can provide a fast, affordable disaster recovery solution for SMBs while avoiding the capital and operational expense of building and managing a datacenter.
4. Lastly, there’s hosting websites on Azure
Azure offers a perfect platform for leveraging the cloud to deploy scalable websites. Hosting a website on Azure means that infrastructure management is covered, and you and your customers get the peace of mind from leveraging Microsoft’s global network of managed datacenters.
SMBs rarely dive completely into the cloud. They want to take baby steps, see how things go, and then expand further into the environment.
So when our partners start working with SMBs on a cloud solution, they typically encounter three scenarios.
The first is the company that does everything on-premises but now is thinking of trying out the cloud. Their goal is to incorporate the cloud without impacting their existing on-premises environment.
The second scenario is a customer one level up from the previous one. They still run most of their infrastructure on-premises. However, they recently incorporated the cloud into their environment and were impressed with the results. Now they want to add more cloud to their solution and remove some more of their on-premises dependency.
Finally you have the customer that has seen enough of the cloud and experienced enough of the benefits to want to go completely into the cloud in a specific area of the business.
Why this Slide:
It shows we have a very broad platform. It about BOTH IaaS and PaaS, that these work together. It shows that we continue to lead in world class IT capabilities and that there’s really nothing missing.
Key Points:
We have already seen how the Azure Platform is IaaS + Pass – but I want you to understand that this is a huge number of capabilities – IT building blocks if you will.
Every one of these blocks you provision anytime, self-service anywhere in the world 24x7. You pay for what you use, you can get more or less anytime and you can fully automate everything…
DON’T spent too much time on this slide – you are going to DEMO (aren’t you!!!)… DON’T go through each block…
Transition to NEXT Slide: Make the build go backwards to show JUST IaaS and then you will go to the demo to show it.
The goal of this session is to help you respond to common objections you may hear from current and potential customers when presenting Azure.
We’ll touch on questions and concerns about the cloud in general, about Azure specifically and about how Azure stacks up with the other industry leader, AWS.
Before we dive into these objections, we want to first address the importance of understanding the customer’s position in the buying process.
Change can be very stressful. With the cloud, you’re talking about changing the way customers do business. That’s not something to be taken lightly.
That’s why it’s so important that you come in ready to really listen to them express their concerns and ease their fears.
With all of your preparation and hard work, you can take advantage of a huge market opportunity.
Let’s get to the heart of the matter concerning the cloud. A lot of companies don’t think about specific cloud solutions and vendors. They just don’t trust the cloud.
Yet here’s the reality – most of them are already using the cloud in some form or fashion today―whether it’s their Netflix account, accessing their bank records, or paying their utility bills. Even normal wire transfers use the cloud. The point you want to land is that nothing is more important than a customer’s personal information about them and their family. If they’re willing to use cloud services to manage their personal life, surely the business they’re running can also realize some of those benefits.
Okay, so just because they are using the cloud now doesn’t mean they trust it. So you have to change the dynamics of the conversation by showing all the ways the cloud is safe.
First there’s encryption, which encodes all your content when it’s at rest or in transit. Second, there’s control. A hybrid solution lets you decide what gets stored on-premises and what goes to the cloud. You can also move information back and forth between as you see fit. Third, clouds must conform to global standards. Finally there’s just the physical aspect. Cloud datacenters have perimeter security around the building, building security, and room security. The data contained within the servers at the datacenter uses a higher level of standards than most SMBs do. These security services are built into the solution and not added on later.
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A second objection we hear about the cloud is that they are all the same. The answer to that in the broadest of senses is yes, clouds do the same thing. But once you get past the surface, clouds are very different. The point you want to get across is that Azure has features and benefits that other clouds can’t offer, putting it above the competition.
Microsoft has decades of experience building enterprise software and running some of the world’s largest online services to create a powerful set of security technologies and practices. That experience gets built into Azure. Also, because Azure comes from Microsoft, it can seamlessly connect to other Microsoft solutions and services. For developers, that means access to the same technologies that millions of businesses trust and use today.
Microsoft solutions and services are built on a Trustworthy Computing foundation consisting of security, privacy, and reliability. Microsoft creates, implements, and continuously improves security-aware software development, operational, and threat mitigation practices, and shares this knowledge with government and commercial organizations. Microsoft engages in industry-leading security efforts through its own centers of excellence, including the Microsoft Digital Crimes Unit, Microsoft Cybercrime Center, and Microsoft Malware Protection Center.
Microsoft was the first cloud provider to offer customers E.U. Standard Contractual Clauses that provide additional contractual guarantees around transfers of personal data for in-scope services. Microsoft is also the first major cloud provider to have its approach to commercial agreements validated by several data privacy regulators and will contractually commit to CJIS with individual states.
We continually collaborate with industry and governments to build trust in the cloud ecosystem.
At Microsoft we make a commitment to principles worthy of your trust.
Security
Microsoft has decades-long experience building enterprise software and running some of the largest online services in the world. We focus on having the confidentiality, integrity, and availability of your data protected. Our datacenters are equipped with state-of-the-art physical security measures. We operate a 24x7 incident response team to mitigate threats and attacks. We encrypt data between you and our data centers. Finally, we protect your stored data with built-in tools and provide access to further encryption capabilities.
Privacy and Control
Customers will only use services they trust. For more than 20 years, Microsoft has been a leader in creating robust online solutions designed to protect the privacy of our customers. No one is able to use your data in a way that you do not approve. We enable you to keep your data in your region, and in some cases inside your country. We will not use your data for advertising or commercial purposes. We will not disclose your information outside of Microsoft except with your consent or when required by law. We provide a variety of tools to extract your data.
Compliance
Your content is stored and managed in compliance with applicable laws, regulations, and standards. We lead the industry in pursuing compliance with the latest standards for data privacy and security, such as ISO 27018. We regularly undergo independent audits to certify our compliance. In addition, we work with customers to help them meet their compliance requirements.
Transparency
Azure helps enable customer control over Customer Data by providing transparency into where that data is stored, who can access it, and how Microsoft helps secure it, with accessible tools and straightforward language. We provide understandable and strict policy of what we will—and will NOT—use your content for. When responding to law enforcement requests, we strive to defend your rights and privacy, and ensure due process is followed. For each of our services, we provide you with information on where your content may be stored and processed.
Now we want to take a look at trusting Azure. Microsoft has decades-long experience building enterprise software and running some of the largest online services in the world. We’ve leveraged this experience to design security-aware software development, operational management, and threat mitigation practices that are essential to the strong protection of services and data in the cloud.
Within the idea of a trusted cloud, Azure meets a broad set of international and industry-specific compliance standards and Microsoft plays a role in setting these standards to maintain data and business safety.
Azure also offers visibility into where the data is stored, how we help secure it, who can access it, and under what circumstances.
Then there’s control. With Azure, customers have ownership of their data, text, sound, video, or image files and software, They can access their data at any time and for any reason without assistance from Microsoft. They can control where it’s stored and how it is securely accessed and deleted.
Finally, we build software for security from the ground up, following an approach known as the Security Development Lifecycle (SDL) and we build privacy protections into Azure through Privacy by Design.