Symposium: Financial Resilience throughout Life Keynote by Sille Krukow: How to design effective financial interventions Wednesday 20th of April 2016 Beurs van Berlage - Amsterdam

1. CAN DESIGN CHANGE FINANCIAL
BEHAVIOR?
Sille Krukow – Leading Behavioral Design Expert, Founder of KRUKOW – Behavioral Design Team
20 April 2016

2. |2 Make right decisions, easy

3. |3 From ambitions to behaviors

4. |4
1.

5. |5 Door #1 / Treatment

6. |6 Door #1 / Assumption

7. |7 Door #1 / Assumption

8. |8 Door #1 / Assumption

9. |9 Door #1 / Assumption

10. |10 Door #1 / Assumption

11. |11 Door #1 / But…

12. |12
2.

13. |13 Door #2 / New perspective

14. |14 Door #2 / New perspective

15. |15 Door #2 / New perspective

16. |16 Door #2 / New perspective

17. |17
IMPULSE DRIVEN
Door #2 / New perspective

18. |18 Door #2 / Cold state of mind

19. |19 Door #2 / Hot state of mind

20. |20 Door #2 / Choice architecture

21. |21 Door #2 / Solution strategies

22. |22 Case / The Danish Ministry of Taxation

23. |23 Case / The Danish Ministry of Taxation

24. |24 Case / The Danish Ministry of Taxation

25. |25 Case / Reminder

26. |26 Case / Complexity

27. |27 Case / Affordance

28. |28 Case / Affordance

29. |29 Door #2 / Solution strategies

30. |30 Door #2 / Give visual feedback

31. |31

32. |32 Case / Insurance

33. |33 Case / Insurance

34. |34 Case / Insurance

35. |35 Case / Insurance

36. |36 Case / Insurance

37. |37 Case / Insurance

38. |38 Door #2 / Solution strategies

39. |39 Behavior / Social Proof

40. |40 Case / Opower

41. |41 Case / Social norm

42. |42 Case / Social norm
2%

43. |43 Case / Services

44. |44 Case / Products

45. |45 Door #1&2 / From hot to cold

46. |46 From ambitions to behaviors

47. |47 Ambitions / Make right decisions, easy

48. |
CAN DESIGN
CHANGE
FINANCIAL
BEHAVIOR?
Contact > hello@krukow.net