1. Store
There’s an abundance of
choice of Hi-Fi’s for the
party
Josh has moved into a flat
and needs a new Hi-Fi for
his house warming party
?
Josh researches a Hi-Fi on the
web and sees a store banner
with the different Hi-Fi options,
including price and rating,
which he clicks on
Josh receives
individualised ads to
guide choice based on
his behaviour, similar
profiles & captured data
Josh's anonymous web
browsing is captured by
the store
Josh clicks on a
individualised store
banner and is shown
trending products
Josh visits the store to
review his preferred Hi-Fi
A second, individualised
welcome email is sent to
Josh with offers matching his
profile
While on YouTube Josh is
served an individualised
store advert and clicks to
place an order
Email confirmation with
collection details are sent
and a link to download
the store app for faster
collection
Josh walks to the store &
using micro-location
technology, the store
prepares his order for
collection based on his
estimated arrival time
The store's app uses
location based technology
to send Josh relevant and
individualised offers, like
matching speakers for his
Hi-Fi while Josh is in-store
The party is a success.
The Hi-Fi is impressive
and Josh is now a brand
advocate of the store. He
is now considering the
extra speakers
The store captures
Josh’s social media
message & shares it with
their followers
Josh collects his Hi-Fi, is
impressed by his store
experience and tells
everyone about it on
social media
Josh opens the e-receipt
and the store matches
his unknown browsing
to his known profile
Josh spontaneously
buys a shirt, an assistant
captures contact details
for an e-receipt
Desire
Purchase
TheHi-Fi
foryou!
Store
Aspire
1
Share!
Order Confirmation
10 Minutes walk
Thank
you for
your
order
Email
Map
E
xplore
Consid
er
R
etain
Engage
2
Trust
3
Excite
4
Advocate
5
This is the era of the consumer. Cut
through the noise, and turn consumer
PURCHASING DESIRE TO BRAND loyalty and
even advocacy with the killer retail
experience. How? Meet Josh...
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The secret recipe for a
Killer Retail Experience
THE KILLER
RETAILEXPERIENCE