The NBA season begins on October 28th and BET will launch an NBA portal on their website aggregating news and content around the start of the season. The portal will feature a Kevin Durant hub with news and videos of the star player as well as a photo gallery called "Kevin Durant: Off The Court" depicting his style. The sponsorship includes the NBA Launch portal on BET.com, a photo gallery in the Kevin Durant hub, pre-roll ads driving to the hub, co-branded ads linking to the gallery, and social media promoting content on BET.com and the NBA portal.