Textual analysis (Kesha - Blow)

1. Textual analysis
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Kesha - Blow

2.  This video follows convention as the editing
matches the pace of the song; fast song means
lots of editing.

3.  The video starts with the text "no mythological
creatures were harmed in the making of this
video" which gives an insight into what should
be expected to follow; comedy and
mythological creatures.

4.  There are characters with unicorn heads which
is effective as it relates to the text at the start of
the video. Also the unicorns are able to blink
which makes them look more realistic.

5.  Kesha acts sexually as she wants to appeal to
men.

6.  There is a lot of gun imagery throughout the
video. This foreshadows what will happen later
on (shoot off at the end).

7.  The pause at the beginning and in the middle
for dialogue is distracting from the song and
unnecessary as nothing they say is needed for
the story line to continue.

8.  There is a lot of comedy within this video which
makes it more entertaining for an audience. An
example of the comedy is when the man removes his
bra. This challenges traditional gender stereotypes.
Kesha wins the rainbow shoot off against a man. This
changes gender representation as it is the woman who
is seen as powerful rather than the man.

9.  The props and costume choices used within
this video signify Kesha’s wealth and riches.
The champagne that she drinks and the
sparkles that she wears are luxurious. Even the
golden undertones of colour contribute to this.
Kesha wants to be seen as someone people
would desire to be.