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Objektivat: Ne fund te punes ne duhet te jemi te afte:

●Te dime te shpjegojme diagramen e ciklit te jetes se produktit duke
treguar fazen ne te cilen ndodhet secili produkt.
●Te dime te sugjerojme qellime dhe objektiva te pershtatshme per nje
biznes te vogel, te mesem dhe te larte.
●Te dime strategjite qe perdoren kur ne kompani kemi nje problem me
nje produkt te caktuar.
Kompania Kellogg është një kompani
shumëkombëshe e prodhimit të
ushqimit.Kompani me seli në Battle
Creek, Michigan, Shtetet e Bashkuara. E Kellogg
prodhon drithëra dhe ushqime, duke përfshirë
biskota, pasta, drithëra, fruta dhe ushqime
vegjetariane
Prodhimet Kellogg janë prodhuar në 18 vende
dhe tregtohet në më shumë se 180 vende.
●Hyrja. Shume produkte ecin mire ne momentet e para
kur hyjne ne treg. Edhe Nutri-Grain, ishte menjehere I
suksesshem kur u hodh ne treg ne vitin 1997, duke zene
gati 50% te tregut te produkteve te dritherave, I cili ishte
ne rritje prej 2 vitesh
●Rritja. Shitjet e Nutri-Grain filluan te rriten ne menyre
graduale pasi produkti u promovua dhe u be i njohur.
Rritja vazhdoi deri ne vitin 2002 nepermjet zhvillimit te
produktit origjinal ne shitje dhe forme.
●Pjekuria. Produktet e sukseshme terheqin biznese te
tjera konkuruese per te filluar shitjen e produkteve te
ngjashme. Ky moment shenon fazen e trete te ciklit te
jetes, pjekurine, qe nenkupton edhe fitimin maksimal.
●Renia. Shitjet vazhdojne renien dhe produkti humbet
pozicionin e tij ne treg.
Perdorimi strategjik i ciklit te
jetes se produktit
Kur nje kompani kupton se produkti ka filluar
renien ajo duhet te vendose cfare duhet te beje.
Vendimi duhet te merret ne kontekstin e
qellimeqe te pergjithshme te biznesit. Qellimet
e Kellogg perfshinin zhvillimin e markave, te
vleres dhe promovimin e ushqimit te
shendetshem. Ne menyre strategjike, Kellog
kishte nje pozicion te forte ne treg per ushqime
te pershtatshme dhe te shendetshme.
Nutri-Grain vendosi te perpiqej te zgjaste jeten
e produktit nepermjet nje strategjie dhe jo ta
Pasi kompania njihet me problemin e produktit ajo
perqendrohet ne ndryshimin e tij ne perputhje me nevojat e
reja te tregut. Pas kesaj kompania zgjidh problemin ne
menyre strategjike dhe e hedh perseri ne treg duke u
perqendruar ne kater elementet e marketingut miks.
KELLOG

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KELLOG

  • 1. Objektivat: Ne fund te punes ne duhet te jemi te afte: ●Te dime te shpjegojme diagramen e ciklit te jetes se produktit duke treguar fazen ne te cilen ndodhet secili produkt. ●Te dime te sugjerojme qellime dhe objektiva te pershtatshme per nje biznes te vogel, te mesem dhe te larte. ●Te dime strategjite qe perdoren kur ne kompani kemi nje problem me nje produkt te caktuar.
  • 2. Kompania Kellogg është një kompani shumëkombëshe e prodhimit të ushqimit.Kompani me seli në Battle Creek, Michigan, Shtetet e Bashkuara. E Kellogg prodhon drithëra dhe ushqime, duke përfshirë biskota, pasta, drithëra, fruta dhe ushqime vegjetariane Prodhimet Kellogg janë prodhuar në 18 vende dhe tregtohet në më shumë se 180 vende.
  • 3.
  • 4.
  • 5. ●Hyrja. Shume produkte ecin mire ne momentet e para kur hyjne ne treg. Edhe Nutri-Grain, ishte menjehere I suksesshem kur u hodh ne treg ne vitin 1997, duke zene gati 50% te tregut te produkteve te dritherave, I cili ishte ne rritje prej 2 vitesh ●Rritja. Shitjet e Nutri-Grain filluan te rriten ne menyre graduale pasi produkti u promovua dhe u be i njohur. Rritja vazhdoi deri ne vitin 2002 nepermjet zhvillimit te produktit origjinal ne shitje dhe forme. ●Pjekuria. Produktet e sukseshme terheqin biznese te tjera konkuruese per te filluar shitjen e produkteve te ngjashme. Ky moment shenon fazen e trete te ciklit te jetes, pjekurine, qe nenkupton edhe fitimin maksimal. ●Renia. Shitjet vazhdojne renien dhe produkti humbet pozicionin e tij ne treg.
  • 6. Perdorimi strategjik i ciklit te jetes se produktit Kur nje kompani kupton se produkti ka filluar renien ajo duhet te vendose cfare duhet te beje. Vendimi duhet te merret ne kontekstin e qellimeqe te pergjithshme te biznesit. Qellimet e Kellogg perfshinin zhvillimin e markave, te vleres dhe promovimin e ushqimit te shendetshem. Ne menyre strategjike, Kellog kishte nje pozicion te forte ne treg per ushqime te pershtatshme dhe te shendetshme. Nutri-Grain vendosi te perpiqej te zgjaste jeten e produktit nepermjet nje strategjie dhe jo ta
  • 7. Pasi kompania njihet me problemin e produktit ajo perqendrohet ne ndryshimin e tij ne perputhje me nevojat e reja te tregut. Pas kesaj kompania zgjidh problemin ne menyre strategjike dhe e hedh perseri ne treg duke u perqendruar ne kater elementet e marketingut miks.