Kavinsky decided to return to a 1980s style after realizing the market was saturated with French electro and nu disco remixes. He markets himself as reminiscent of 1980s film soundtracks and wears dark sunglasses during live performances. The song "Nightcall" was featured in the title sequence of the 2011 film Drive, directed by Nicolas Winding Refn, as well as in the soundtrack for The Lincoln Lawyer. Kavinsky distributes his records on vinyl and CD sold at most music shops, and his songs are often featured on movie soundtracks like Drive.

2. EARLY MARKETING
When the ‘nightcall’ remix revealed itself it occurred to me that the market is a bit saturated
with French electro and nu disco remixes and in light of my appreciation for what Kavinsky
does I decided it's time to go back and have a 1984 top ten.
So this track is for all the children of the eighties.
Kavinsky markets himself as very reminiscent of film soundtracks of the 1980s. Also he
wears a pair of dark sun glasses when he performs/live shows.

3. MARKETING OF ‘NIGHTCALL’ IN THE FILM ‘DRIVE’
The track was used in the title sequence for the film Drive, directed by Nicolas Winding Refn
and starring Ryan Gosling and Carey Mulligan. The song was also used in the soundtrack for
the film The Lincoln Lawyer, directed by Brad Furman and starring Matthew McConaughey.
Drive is a 2011 American action film about a Hollywood stunt performer (played by Gosling)
who moonlights as a getaway driver.

4. DISTRIBUTION
Kavinsky sells his records on vinyl, as well as selling his albums on C and on
virtual copies for example on iTunes.
Kavinsky’s CDs are being sold at most music shops for example HMV.
Most of his songs get sold on soundtracks from
movies, like the film ‘Drive’ sound track.