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Karla Alice Renée's Résumé
1. ABOUT ME
Passionate, driven marketing
maven with nearly 5 years of
experience in SEO & content
marketing. I’d love to take your
web presence to the next level!
SKILLS
PROFESSIONAL
Copywriting
SEO/SEM
Social Media
Blogging
G. Analytics
Email
PERSONAL
Strategy
Organization
Leadership
Creativity
Teamwork
Social
LANGUAGES
English
Spanish
KARLA ALICE RENÉE
C O N T E N T M A N A G E R
(801) 448-1890 | alicewilde88@gmail.com
EXPERIENCE
(Mar. 2014 – present)
SEO & PR MANAGER
BASK TECHNOLOGY
Worked with San Francisco PR agency to drive 200+ media placements.
Directed local SEO agency & web design firm to achieve company
objectives. Moved 8 keywords from avg. placement of 87 to 13.
Oversaw 2 website redesigns, optimized 100+ pages, and wrote blog
content 3x weekly. Served as content manager for all marketing projects
and deliverables (emails, landing pages, review responses, etc.).
(Oct. 2012 – Mar. 2014)
ONSITE CONTENT MANAGER
BOOSTABILITY
Led team of 8-10 copywriters to produce over 100,000 words per month.
Created editorial standards, client briefs, house style and formatting. I
was promoted to this position after working as an SEO specialist, where I
performed many tasks (content review, social bookmarking, directory
submissions, link building and more).
(Jan. 2011 – Sep. 2012)
CUSTOMER SERVICE
NORDSTROM
Exemplified one of the nation’s most well-known brands as a customer
service representative. Processed sales and returns, made
announcements, answered phone calls, opened credit accounts, and
helped to keep departments clean and organized.
Prior work experiences include retail service at Gardner Village and
restaurant service at Applebee’s, Tepanyaki, Carino’s Italian and Arby’s.
EDUCATION
(Aug. 2012)
MARKETING B.A.
UNIVERSITY OF UTAH, DAVID ECCLES SCHOOL OF BUSINESS
Received Honors at Entrance scholarship. Worked in the Marriott Library,
served in ASUU (student government), and copyedited for the Daily Utah
Chronicle. Graduated with a 3.4 GPA and a Spanish minor.
2. MORE INFO
AWARDS & RECOGNITION
Published poem in Deep South
Magazine, Apr. 2015
Published poem in Medusa
Collective Zine v1, Mar. 2015
Nominated Employee of the
Year, Dec. 2014
Freelance PR for London-based
musician, Oct. 2013
Employee of the Month, May
2013
REFERENCES
Emily Golightly
Manager @ Boost
(877) 682-1422
egolightly@boostability.com
Andrew Parker
Manager @ Bask
(801) 531-9800
aparker@theleonardo.org
Mike Whitmire
Manager @ Bask
(801) 727-0080
mwhitmire@alliancehealth.com
Kay Bird
Acct.Manager @ Boost/Bask
(877) 682-1422
kbird@boostability.com
Bill Cole
Team Member @ Bask
(801) 727-0080
billcoledesign@hotmail.com
Ruth Christensen
Team Member @ Boost
(801) 377-5071
ruth.christensen@
imaginelearning.com
WRITING PORTFOLIO
Website Copy — Tech Support for Seniors
https://www.bask.com/services/tech-support-for-seniors/
Website Copy — Digity Testimonial: Doug Folsom
https://digity.com/testimonial/doug-folsom/
Wikipedia Article — Bask Technology
https://en.wikipedia.org/wiki/Bask_Technology
Contributed Article — Spotting Scams Before You Are A Victim
http://www.tech50plus.com/spotting-scams-victim/
Guest Blog — Top 5 Turnoffs in Your Backyard & Garden
http://www.lovegarden.co.uk/gardening_blog/garden-
maintenance/top-5-turnoffs-in-your-backyard-and-garden/
Tech Blog — So You’ve Got the Dreaded Cryptolocker, Now What?
https://www.bask.com/you-got-cryptolocker-now-what/
Tech Blog — Data Backup: How to Scan & Save Your Memories
https://www.bask.com/data-backup-scan-save-memories/
Tech Blog — 3 Ways to Back Up Your Files: Easy, Medium & Hard
https://www.bask.com/3-ways-back-files-easy-medium-hard/
Press Release — Sent Her Way’s Tampon Subscription Service Stirs Media,
Saves Money
https://www.prlog.org/12080055-sent-her-ways-tampon-subscription-
success-stirs-media-saves-money.html
Press Release — London Psych-Pop Artist Tom Milsom Announces
‘Organs’ Worldwide Album Release
https://www.prlog.org/12239308-london-psych-pop-artist-tom-milsom-
announces-organs-worldwide-album-release.html
Music Analysis — Introduction to ExplorersTM
https://explorerstm.wordpress.com/2013/04/04/introduction-tom-milsom/
SEM Commentary — 5 SEO Trends to Stop Talking About (and Why)
https://medium.com/@alicewilde88/5-seo-trends-to-stop-talking-about-
and-why-c0f6538e7c88#.krc2ujd1i
SEM Commentary — Matt Cuts Says A Thing
https://medium.com/@alicewilde88/matt-cutts-says-a-thing-
f89001e62ad1#.5wwpupzgl
SEM Commentary — Black Hat Social Media = Black Hat SEO?
https://www.linkedin.com/pulse/20140908185328-209785280-black-hat-
social-media-black-hat-seo?trk=mp-reader-card
SEM Commentary — Thinking Organically: Link Optimization in a Post-
Penguin World
http://blog.boostability.com/thinking-organically-link-optimization-in-a-
post-penguin-world/
For more information, please visit me on LinkedIn or Crunchbase.