The document proposes a redesign of the Prehistoric Kansas exhibit at the University of Kansas Natural History Museum. The goals are to focus more on Kansas geology, add introductory areas to provide context, separate exhibits by geological time period, and break up long hallways. Elements of the new design include interactive displays about unique Kansas rock formations and environments, a geologic timeline tracing changes in animals, plants, earth and Kansas over time, and object labels to identify and provide information about specimens.
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https://www.hubspot.com/state-of-marketing
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https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
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Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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See the original article on Forbes here:
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Kansas Rocks tour
1.
2. Logo Development
Prehistoric Kansas:
ea Monsters to
ammoths
Prehistoric Kansas:
ammoths
ea Monsters to
ammoths
ea Monsters to
Prehistoric Kansas:
Prehistoric Kansas:
ea Monsters to
ammoths Prehistoric Kansas:
ea Monsters to
Prehistoric Kansas:
ammoths
ea Monsters to
ammoths The University of Kansas
Natural History Museum
Vinyl Banner Postcard
3. Current Space
Low Ceilings, No Dinos
Three Entryways
Multi-Use Space
Where in time?
No interactivity
4. Project Goals
Focus on Kansas
Add Introductory Areas
Separate Subjects in
Cretaceous
Time
Cenozoic Paleozoic
Break up Long Hallways
Paleolab
1G 1. Kansas Rocks! 1A
1F
Recreate environments
1H
1C 1B
W 1E 1D
S N
1:178 Scale
E
1. Kansas Rocks! 2. The Cenozoic 3. Cretaceous 4. Paleozoic
A. Introductory Label
B. Geologic Timeline 5. Paleolab
C. 3D Kansas map
D. Reading Rocks
E. Unique formations
F. Beneath the surface
G. Natural Resources
H. Drinking Spring
5. Kansas Rocks! Goals
Introduction to Geology of
Kansas
Highlight Unique Features
See Kansas’s past in road-
side cutouts
Different rocks are formed
under different conditions
7. Timeline
1B Geologic Timeline
Contains all specimens in
exhibit 0
Colors used to code time
60
throughout
c
oi
oz
en
C
230
Tracks changes in other es
oz
oi
c
categories Animals, Plants,
M
550
Earth, Kansas Animals Pa
le
oz
oi
c
Plants
Earth
Illustrations of selected
Kansas
species and environments
Serves as an overview of the exhibit, places specimens in collection
in the larger context of what was happening in the world. Ciolors
used on the timeline are used as accent colors in exhbits within that
time period.
0 0
Object Label objectus labelus 60
60
Object Label objectus labelus
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Quisque sagittis nunc a leo rhoncus viverra. Nulla pellentesque adipiscing elit. Quisque sagittis nunc a leo
mi non eros. Nunc nonummy diam in ipsum. Phasellus lacus. rhoncus viverra. Nulla pellentesque mi non eros.
Curabitur aliquam. Suspendisse sollicitudin nibh vel leo. Nunc nonummy diam in ipsum. Phasellus lacus.
Maecenas sem magna, sollicitudin molestie, consectetuer quis, Curabitur aliquam. Suspendisse sollicitudin nibh
laoreet quis, neque. Nullam gravida imperdiet lacus. Donec vel leo. Maecenas sem magna, sollicitudin
facilisis pulvinar mi. Duis mauris dui, commodo et, feugiat vel, molestie, consectetuer quis, laoreet quis, neque.
accumsan dapibus, massa. Vivamus pretium. Nullam gravida imperdiet lacus. Donec facilisis
pulvinar mi. Duis mauris dui, commodo et,
Sed dictum feugiat nulla. Donec metus felis, aliquam non, feugiat vel, accumsan dapibus, massa. Vivamus
tristique sit amet, sollicitudin et, justo. Vestibulum nibh lorem, pretium.
faucibus vitae, facilisis vitae, suscipit non, est. Mauris volutpat
lacus at felis. Pellentesque habitant morbi tristique senectus et Sed dictum feugiat nulla. Donec metus felis,
netus et malesuada fames ac turpis egestas. In hac habitasse aliquam non, tristique sit amet, sollicitudin et,
platea dictumst. Cum sociis natoque penatibus et magnis dis justo. Vestibulum nibh lorem, faucibus vitae,
9. Natural Spring
Sculpted to look like one
of Kansas’s many natural
Springs
Alcove Springs
Water from runoff sinks into
ground
Limestone acts like sponge
Shale like liner of pool
Drinking from spring, Health
issues
10. 3D Kansas Map
Shows different ages and
elevations of Kansas rocks
Uplift and Erosion, and
Changes in sea level
Layers color coded to
timeline
Show where famous finds in
the exhibit were made
To find a particular type of
animal, have to look in right
layer
11. Reading Rocks
Identify Rocks
Touchable samples
Learn how different kinds of
rocks formed in different
environments
Sculpted pillar looks like
roadside cut
Developed further
12. Reading Rocks
Sketches
Sculpted wall with environments formed in
Comic book style illustrations, Life of a Rock
Rock forming interactive Final interactive, shows layers being compacted
13. Unique Formations
Oversize postcards from
locations
Rock City
Castle Rock
Monument Rocks
Slanted Rail beneath
includes info on location,
how they were formed, and
unique local signage
14. Beneath the Surface
& Natural Resources
Left, Core Samples
How collected
Pull-out tabs, when, what
layers tell about environment
Right, Oversize Postcard
Hugoton, KS
2nd Largest Nat. Gas
Reserves in world
Limestone for building
Ogallala Aquifer
15. Roadtrip Theater
On location reporting from
many of sites in the exhibit
More like being there
Front end, back wall, and
seats from old station wagon
Decorated old signs,
highway markings
Push radio buttons in dash to
select movie want
Interface looks like map, with
photos pinned to it near
locations
Video Interface
16. Summary
Cretaceous
Cenozoic Paleozoic
Paleolab
1G 1. Kansas Rocks! 1A
1F 1H
1C 1B
W 1E 1D
S N
1:178 Scale
E
1. Kansas Rocks! 2. The Cenozoic 3. Cretaceous 4. Paleozoic
A. Introductory Label
B. Geologic Timeline 5. Paleolab
C. 3D Kansas map
D. Reading Rocks
E. Unique formations
F. Beneath the surface
G. Natural Resources
H. Drinking Spring