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KakosmouzpomoćGoogleAnalytics-
aidentifikovaligreškeipovećali
prometnasajtu
CASE:internet-prodaja-guma.com
ćao!
Ja sam Darko
Podeliću sa vama priču o našoj avanturi sa
Google Analtytics-om.
Kako da me ulovite:
https://www.linkedin.com/in/videnov
darko.videnov
1.
izazov
Vidim broj usera, sesija, bounce rate i eventualno
dolazne stranice i extraa sam uradio analizu!
Hmmm... Ali ipak ne.
Audience overview je samo vrh ledenog
brega. Ima tu puno više!
Prepočetkaproveriti!
✖Da li vam je E-commerce modul
aktiviran
✖Da li imate pravilno podešene Ciljeve
i Fanele
✖Da li ste pravilno povezani sa
Konzolom za pretragu (Search
Console)
✖Da li su vaše IP adrese isključene iz
GA praćenja
Ako je sve navedeno ok, idemo dalje...
ANALIZATRENUTNOG
STANJA
POSETILACA IMA, GLEDAJU, UDVARAJU SE
ALI KONVERZIJE NEMA... ZAŠTO?!!
BOUNCE
RATE VISOK!
Obavezna
provera exit
stranica i
landing
stranica.
Da li postoje
podudarnosti
?
TRIBITNAELEMENTAuSTARTUANALIZE
ABANDONED
CART RATE
Uzeti u obzir
benchmark za
svoju nišu i
uporediti.
Ako je ovaj
procenat visok
UX obavezan!
FUNNEL
VISUALIZATION
Proveriti da li
su ciljevi
postavljeni
i kroz fanel
utvrditi
odakle ljudi
dolaze
u korpu i šta rade
ako odu iz korpe?
APOTOMSLEDI
KOJIM
KANALIMA LJUDI
DOLAZE DO NAS?
Koji kanali imaju
visok bounce rate
i na koje stranice
dovodimo ljude sa
tih kanala?
UX TESTIRANJE
Uvek sjajan potez.
Pravilno
formulisati
pitanja (pročitati
„Mom test“)
U nedostatku
resursa za
kvalitetan UX ni
jednostavne
feedback forme na
stranicama nisu
na odmet
KOLIKI JE
PROCENAT
KONVERZIJE?
=Broj
transakcija/Broj
posetilaca (uz
pomoć
Demographics
modula targetirati
samo oblasti u
kojima zaista
prodajemo)
Proveriti da li ste
isključi vaše IP-
adrese. Ako niste
- loša statistika
Agdejeresponsive?
Mobile view u okviru audience view-a u
analitici će vam dati jasne podatke kako
stojite sa posetom sa smart uređaja. Ovde se
možda krije i odgovor na pitanje zašto je
visok bounce rate.
21.Vekjevekkupca
Vi se prilagođavate
njemu.
NEDOZVOLITEKUPCUDAVAMPOBEGNE
=
Visok
procenat
napuštenih
korpi
Abandoned
cart
reminder
68,63%kupaca
napustikorpu
Auu, mnogo kume! Ovo je jedan
od najbitnijih razloga zašto
mejlovi koji podsećaju na ubačene
proizvode u korpu moraju da
funkcionišu. Vratite ih na pravi
put.
MarketingautomatizacijaLjudi odlaze, šta da radim?
Bazakupacakojustepedantnovodili
= Nećebašsvipobeći
Sistemzamarketingautomatizaciju
+
ALIPRESVEGAPRETHODNONAPISANOG
UPOZNAJTESVOG
“NEPRIJATELJA”I
PRIKUPITEPODATKE
SATERENA
KRAJ!
Pitanja?
Ako ste za kuckanje pišite na
darko.videnov@ipg.rs
Ili me cimnite na
064 34 94 316

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