Kailav, formerly known as Musee, is an indie makeup brand that creates art-inspired eyeshadow palettes. The document discusses rebranding efforts for Kailav to have an identity that embraces their fun, artistic approach to beauty. It provides the current logo, proposed new logo designs, brand colors and typefaces under consideration to represent Kailav's mission of putting fun back into makeup through high-quality, art-inspired products.

1. Art-inspired cosmetics
michelle lee dalessandro
fall 2022 identity and brand design
branding project

2. kailav, formerly musee
beauty, is an indie
makeup brand that
creates art-inspired
eyeshadow palettes
i wanted to create a
logo and identity that
clearly embraced their
fun, artistic approach to
beauty

3. CURRENT

4. current logo

5. BRAND
ELEMENTS

6. color
c3efcc 307473 de6e4b 8075ff ececff

7. typefaces
Welcome to a world of color
Welcome to a world of color
Welcome to a world of color
Welcome to a world of color
natom pro medium
natom pro light
ivyjournal semibold
ivyjournal regular
Welcome to a world of color
Welcome to a world of color
ivyjournal light
ivyjournal light italic
Let’s put the fun back into
makeup. Makeup is a form
of self expression and you
are an artist, so we create
high-quality and easy to
use products inspired by
art movements to spark
your creativity.
Let’s put the fun back into
makeup. Makeup is a form
of self expression and you
are an artist, so we create
high-quality and easy to use
products inspired by art
movements to spark your
creativity.
Let’s put the fun back into
makeup. Makeup is a form
of self expression and you
are an artist, so we create
high-quality and easy to use
products inspired by art
movements to spark your
creativity.
main web text
semibold regular light

8. LOGO

9. icon
single pattern

10. letterform

11. Art-inspired cosmetics
wordmark
Art-inspired cosmetics
color
b&w

12. Kailav
Benguiat Pro ITC Book
Art-inspired cosmetics
Poiret One Regular
wordmark

13. MOCKUPS

22. k bye :)