This document contains analytics data for Campbell Soup Company media on the Justmeans platform, including views, clicks, and engagement metrics by media type, geographical location, and social referrals. Key metrics provided include over 300,000 total views, over 100,000 total clicks with the highest from Twitter, and top press releases by views and clicks. Demographic data on clicks is also broken down by country.

1. Justmeans Analytics

2. Views are the total number of times Campbell Soup Company logo displayed to our usersTotal number of ViewsShowViews per mediaDownload:Media Type# Views% Views100,000Company Profile20%30,000Pages7%5,000Press Releases1%4%Videos15,000

3. 0.25%Reports5003,523Events0.89%Contests40%313,5230.20%Podcasts200Photos1,2000.70%Views per Press ReleaseDownload:Press Release Titles/Date# ViewsOnly a few days left to apply to 2011 Social Innovation Awards11th Nov 201011,200Social Innovation Awards to Highlight Companies Leading CSR and Sustaina …6th Nov 201010,000Global Awards Program to Recognize Leaders in Corporate Social Respons …4th Nov 20107,890This entire sectionis Visible when users willClick on any Media on the above table viewIt will scroll downSmoothly with jQuery. 2010 Social Innovation Awards Deadline Less Than a Month Away 19th Oct 20105,600Justmeans adds six additional distribution partners in the first two weeks …11th Oct 20103,900Justmeans Launches Version 1.2 of iPhone Application 4th Oct 20102,400Justmeans announces five additional distribution partners in September 2 …4th Oct 20101,200Distributed to social network 30th Sep 2010540Case Studies on Social Media, Sustainability and Stakeholder Engagement 24th Aug 2010240

4. Clicks are the total number of times Campbell Soup Company media been clickedTotal number of ClicksShowClicks per mediaDownload:Media Type# Clicks% Clicks100,000Company Profile20%30,000Pages7%5,000Press Releases1%4%Videos15,000

5. 0.25%Reports5003,523Events0.89%Contests40%313,5230.20%Podcasts200Photos1,2000.70%Clicks from Social Media accountsDownload:Social Media# ClicksTwitter30,000Facebook10,000Facebook Pages3,000Linkedin1,000Geographical StatsDownload:

6. Drill Down - USACountry# ClicksCanada30,000USA10,000Russia3,000Brazil1,000France1,000India1,000China1,000Australia1,000

7. Other Referrer WebsitesDownload:Social Media# Clicksgoogle - organic10000jm.ly8000enn.com7000ellenweinreb.com6000news.google.com5000stumbleupon.com 4000twitterfeed3000google.co.uk2000us.mg2.mail.yahoo.com1000google.co.in500

8. Stats Per Media Type

9. All > Press ReleaseTotal number of ClicksShowClicks per Press ReleaseDownload:Press Release Titles/Date# ClicksOnly a few days left to apply to 2011 Social Innovation Awards11th Nov 201011,200Social Innovation Awards to Highlight Companies Leading CSR and Sustaina …6th Nov 201010,000Global Awards Program to Recognize Leaders in Corporate Social Respons …4th Nov 20107,8902010 Social Innovation Awards Deadline Less Than a Month Away 19th Oct 20105,600

10. Justmeans adds six additional distribution partners in the first two weeks …11th Oct 20103,900Justmeans Launches Version 1.2 of iPhone Application 4th Oct 20102,400Justmeans announces five additional distribution partners in September 2 …4th Oct 20101,200Distributed to social network 30th Sep 2010540Case Studies on Social Media, Sustainability and Stakeholder Engagement 24th Aug 2010240Clicks from Social Media accountsDownload:Social Media# ClicksTwitter30,000Facebook10,000Facebook Pages3,000Linkedin1,000Geographical StatsDownload:

11. Drill Down - USACountry# ClicksCanada30,000USA10,000Russia3,000Brazil1,000France1,000India1,000China1,000Australia1,000

12. Other Referrer WebsitesDownload:Social Media# Clicksgoogle - organic10000jm.ly8000enn.com7000ellenweinreb.com6000news.google.com5000stumbleupon.com 4000twitterfeed3000google.co.uk2000us.mg2.mail.yahoo.com1000google.co.in500

13. Stats Per Media Piece

14. All > Press Release > Individual PieceOnly a few days left to apply to 2011 Social Innovation AwardsPosted on: 11th Nov 2010Total number of ClicksShow# CommentsPlatformFacebook30Twitter10Justmeans40Comments & Sharing Stats

15. Clicks from Social Media accountsDownload:Geographical StatsDownload:Social Media# ClicksTwitter30,000Facebook10,000Facebook Pages3,000Linkedin1,000

16. Drill Down - USACountry# ClicksCanada30,000USA10,000Russia3,000Brazil1,000France1,000India1,000China1,000Australia1,000Other Referrer WebsitesDownload:# Clicksgoogle - organic10000jm.ly8000enn.com7000ellenweinreb.com6000news.google.com5000

17. stumbleupon.com 4000twitterfeed3000google.co.uk2000us.mg2.mail.yahoo.com1000google.co.in500

18. 18th Oct 201018th Oct 2010Show18nd Oct 2010Date: 18nd Oct 2010#emails sent: 230,000Climate Change and worldDownload:18nd Oct 2010Clicks ( 23483 )China Corporate Social responsibility18nd Oct 2010CSR News & Social Media world wide18nd Oct 2010Six Companies with Stellar Employee Perks | Responsible Careers 18nd Oct 2010Bounces ( 1230 )Display 10 andPagination via AJAX

19. Opens ( 12300 )

20. PendingSimply PHP 2 – vikranthttp://jm.ly/dhefhdsUpdates are your text updates that include a linkClimate Change and worldhttp://jm.ly/23r5ffAccording to EPA, living near a sludge pond is significantly more dangerous than smoking a pack of cigarettes a day.http://jm.ly/HbuoBZPublished on: 18th Nov 2010China Corporate Social responsibilityhttp://jm.ly/gt675reOriginal Link: http://mashable.com/2010/11/17/twitter-analytics/CSR News & Social Media world widehttp://jm.ly/df343eTotal number of ClicksShowSix Companies with Stellar Employee Perks | Responsible Careers http://jm.ly/23efr3Display 10 andPagination via AJAXComments on Facebook (23)Load 10 comments

21. More commentsAJAXComments on Twitter (23)Geographical StatsDownload:

22. For Programmers

23. Display is same as Slide # 2 & 3 but OnlyViews from Justmeans Community

24. Display is same as Slide # 2 & 3 but OnlyViews from all widget

25. Display is same as Slide # 2 & 3 but OnlyViews from Specific Widget

26. Display is same as Slide # 2 & 3 but OnlyViews from all Circuits

27. Display is same as Slide # 2 & 3 but OnlyViews from specific Circuit

28. Display is Same as “Click > All tabs” only Community Specific

29. Display is Same as “Click > All tabs” only Twitter Specific

30. Display is Same as “Click > All tabs” only this Account specific

31. Display is Same as “Click > All tabs” only All Facebook Pages Specific

32. Display is Same as “Click > All tabs” only Page Specific