Jurgen reutter mobile marketing intro_buongiorno digital_red apple mixx

Editor's Notes

1. PUT MOBILE IN YOUR MARKETING MIX The FUTURE IS THERE!!! FIRST STEP IS DONE. RUSSIA NUMBER #2 in MOBILE INTERNET And number #3 in the world among smartphone penetration of Age under 24!!! THE MELAPHONE = SMARTPHONE
2. TODAY 6,8 bln people in the world PC users / Internet users 1,97 bln (PC/Internet almost growth in 2010 – 14%, in last 10 years - 446% ) Mobile users 5,3 bln / Internet Mobile users 0,58 bln (11% eMarketer)/ 0,7 bln – 1 bln 3G Subscribers – growth in 2010 – 35%) Worldwide Smartphone Market Expected to Grow 55% in 2011 2014 Mobil Internet will lead vs Desctop Internet
3. All GEOSOCIAL DRIVE ALSO MOBILE EVERYBODY TALK ABOUT SOCIAL MEDIA HUB BUT SMARTPHONE OWNERS NUMBER IS BIGGER almost 1 BLN (in last 2 years)
4. http://www.morganstanley.com/views/perspectives/tablets_demand.pdf
5. http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html General Smartphone Usage: Smartphones have become an integral part of users ’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media. 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
6. PayPal is experiencing exponential growth in mobile payments, growing from $24MM in 2008 to over $2B this year, with $7.5B expected in 2013. Source: Niche Retail - http://nicheretail.com/2011/03/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote/ Monday, June
7. Data: Nielsen 2010, eMarketer 2011 Population GKS: Russia 142 MLN UK 61 MLN Population ALL RUSSIA 16+: Russia 120 MLN UK Mobile Subscribers (base of IAB STATISTIC) Russia: 112 mln (16+) UK: 48,5 mln (13+) Mobile Internet users of Mobile Population Russia: 16% - 18 млн #2 numbers after UK in EUROPE UK: 43% - 21 mln Mobile Internet Users RUSSIA PC USER: 33% Smartphone: 9% eMarketer Mobile: 94% EIAA Mediascope Europe 2010, base: 16+ Source: IAB http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/ Population GKS: Russia 142 MLN Mobile Subscribers (base of IAB STATISTIC) Russia: 112 mln (16+) Mobile Internet users of Mobile Population Russia: 16% - 18 млн #2 numbers after UK in EUROPE RUSSIA PC USER: 33% Smartphone: 9% eMarketer Mobile: 94% EIAA Mediascope Europe 2010, base: 16+ Source: IAB http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/