Comprehensive Finanical Planning and Investment Management

1. Extensive experience, objective advice
and creative thinking—all highly valued
for the confidence they bring
to the financial lives of our clients.

2. COMPREHENSIVE
FINANCIAL PLANNING
AND INVESTMENT
MANAGEMENT
SERVICES
JoycePayne Partners is an independent, fee-only firm providing comprehensive financial planning and investment management
services that serve the best interests of successful individuals and families.
Our mission is to provide innovative financial management strategies and solutions tailored to the unique circumstances of each
individual, family and institution we serve.
What sets us apart in our arena is as much attitude as it is aptitude. We work hard to function as a client’s Personal Chief Financial
Officer. We get to know our clients extremely well – their dreams and their challenges – so the services we provide are always
individualized and the solutions we recommend are always customized. We approach each new client introduction with the
expectation of forming a lifelong relationship.
Quite simply, we deliver financial peace of mind.

3. Our Clients
Our clients include business executives, mid-career
corporate managers, entrepreneurs, heirs, investment
managers, medical and university professionals,
financially independent retirees, as well as large
families with shared assets. They live close-by and
around the world. They come to us with a variety of
objectives—building and transferring wealth across
generations and to charity; enjoying a secure stream
of retirement income; solving complex tax and estate
planning issues; and selling their businesses and
investing the proceeds.
Experience tells us there are two shared characteristics
that make JoycePayne Partners a key ally of them all.
They value their time and want to save as much
of it as possible for personal priorities. And they are
serious about growing and protecting their financial,
intellectual, social and personal capital.
Experience also tells us the only way to discover if
there is a natural, mutually-beneficial connection
between a potential client and JoycePayne Partners
is to, at a minimum, have a conversation—
something we always welcome.
And we know that our clients demand the highest
level of competence. We have been perennially select-
ed as one of the Top 100 Wealth Advisors in the U.S.
by Worth Magazine and as one of the Top 100
Independent Financial Advisors by Barron’s.

4. Stewardship
To be of genuine worth to our clients, we must enjoy
the complete confidence of our clients. Trust forms
the foundation of our role as stewards—fiduciaries—
who give top priority to every area of our clients’
financial well-being and their overall interests. When
a client feels completely assured about our ability,
our honesty, our intelligence, our integrity, our
creativity, our experience, our confidence, our
passion – we have that client’s trust.
Core Values
The fundamental, albeit general, definition of
stewardship is “the careful and responsible The way we conduct our day-to-day business and,
management of resources.” Focusing in a bit, it is indeed, the very culture of our firm are mirror images
the personal responsibility for taking care of property of the professional qualities and ethics we value most.
or financial affairs.
Personalization: We look at a client and see the
Of course, understanding the intent of stewardship whole person, not just his or her financial picture.
is one thing, putting it into practice is another. That
is why we can never put enough emphasis on the Objectivity: We put the interests of our clients first,
fact that being a steadfast steward of our clients’ operating on a fee-only basis and accepting no
assets is a concept – a commitment – against which income from financial product sellers.
we vet every recommendation we make and every
action we take. Individual Excellence: Our employees drive the
success of our clients by following a simple mantra, “If
it’s worth doing, it’s worth doing exceptionally well.”
Responsiveness: We are a proactive firm. When we
recognize a need or discover an opportunity, we act –
not when it’s convenient, but right away.
Open Communication: We meet often with our
clients, communicate clearly, acknowledge our failings,
learn from our mistakes, and celebrate success.
Innovation: We are one financial services firm that
doesn’t hesitate to acknowledge creativity as a powerful
tool in both the development and implementation of
client solutions.
Trust and Integrity: These are the two “must have”
attributes that shape every belief we hold and inform
every decision we make.

5. Financial Strategy
The starting point is always the same – the clearly defined goal of the client. With our eyes squarely on that destination, we
build a cohesive financial strategy that combines a comprehensive financial plan and thoughtful investment management. As we
move toward the goal (guided by the strategy developed), designated action steps are implemented, tactical modifications are
made, and progress is methodically benchmarked.
Investment Philosophy
We manage clients’ investments by configuring their portfolio and maximizing returns within the context of individual risk
tolerance, tax status, time realities, wealth objectives, and unique circumstances – with an ever-vigil eye on the protection of
capital in all market conditions. We use carefully tailored stakes in traditional asset classes of stocks, bonds and cash, and
non-traditional investments. Our investments are guided by rigorous academic research, our own empirically sound research
and investment experience, and research from leading economists. Investment decisions are executed to limit tax liabilities
as well as managerial and transactional expenses.
Non-Traditional Investments
While “thinking outside the box” is in danger of becoming a cliché, it certainly continues to have merit as an investment
tactic. One alternative path we offer is participation in our non-traditional investment limited partnerships which pool funds
from clients and friends of the firm to invest in hedge, private equity, venture capital, mezzanine and distressed debt, and
managed futures funds. Our unique access to normally hard-to-access, non-traditional funds provides a link for our clients to
these institutional quality and scale investments. These investments lower portfolio risk via diversification, mitigate against
the effects of down markets, and provide opportunity to generate returns which add to wealth.

6. Services
Personal CFO
Why do we call ourselves a client’s Personal Chief Financial Officer and not a financial planner? Taken at face value, financial
planning suggests a somewhat limited scope and standardized services. Our take on financial services falls more into the
big-picture category of financial strategy.
Financial Planning
Our style is holistic – not only getting to know clients, but getting to know them completely. Well enough to actually be
part of their goal-setting process.
Strategic Planning
Managing unusually complex financial and business transactions is all in the strategy and built on true understanding
and unrestricted customization: from exercising employee stock options to diversifying concentrated stock positions;
from financing primary homes in the United States to purchasing second homes outside the country; and from negotiating
compensation and retirement packages to structuring recapitalizations and complete sales of companies.
Family Office Services
Families with substantial shared assets have tremendous opportunities to benefit their families and communities. At
the same time, they also face many challenges in making sure these benefits are used wisely in the lives of younger
generations, charities and family businesses.
Emerging Wealth
As success grows, so do financial resources. We have a special Emerging Wealth Program to advise corporate executives
on the fast track, entrepreneurs with rapidly growing business, and medical professionals early in their practices.
Institutional Retirement Plans
We work with many companies seeking corporate retirement plan investment and administrative management. Together
with the plan sponsor, we act as fiduciary for the 401(k) plans we manage. We simplify the investment process. We offer a
transparent fee structure. We are full-service providers in all aspects of the plan administration process.
Concierge Services
As innovative financial stewards, we help our clients make wise investments in all areas of their lives, such as primary and
secondary residences; office properties; automobiles and boats; checking accounts and financial training for younger
family members; and even college and graduate school admissions.

7. Our Team
Michael Joyce, CFA, CFP
Founder and President, Michael is responsible for the overall strategic direction of our clients and our firm.
Michael is good at what he does. He is routinely recognized as one of Barron s Top 100 Independent
Financial Advisors in America, as a Top 100 Wealth Advisor by Worth Magazine, and one of the Top 150
Advisors for Doctors by Medical Economics.
A Chartered Financial Analyst and Certified Financial Planner, Michael is Chairman Emeritus of the Board
of Directors of the National Association of Personal Financial Advisors (NAPFA), President of the NAPFA
Consumer Education Foundation, and a member of the Board of Directors of the Virginia Small Business
Financing Authority.
He holds a Bachelor of Science in Finance from The Pennsylvania State University and a Master of Business
Administration from Drexel University.
Jack E. Payne, CFA
Partner and Chief Investment Officer, Jack is responsible for investment research and management of
client investment portfolios and the development of comprehensive personalized financial strategies. He is
a Chartered Financial Analyst, a member of the Philadelphia Chapter of the CFA Institute and Rotary
International, and serves on the Boards of Directors of Youth Education in the Arts, the Community Music
School of Allentown, and the New Bethany Christian School.
He holds a Bachelor of Science in Finance from The Pennsylvania State University and a Master of
Business Administration in Finance and Entrepreneurship from the William Simon School of Business at
the University of Rochester.
RICHMOND: 804.358.2702 BETHLEHEM: 610.882.3882
joycepaynepartners.com

8. Bethlehem PA Office:
Richmond VA Office:
JOYCEPAYNE 74 WEST BROAD STREET
9030 STONY POINT PARKWAY
PARTNERS SUITE 320
SUITE 100
BETHLEHEM PA 18018
RICHMOND VA 23235
joycepaynepartners.com
610.882.3882
804.358.2702
610.882.9928 FACSIMILE
804.358.9436 FACSIMILE
SEC Disclosure Statement
JoycePayne Partners (JPP) is a U.S. Securities and Exchange Commission Registered Investment Advisory firm. We do not render or offer to render personalized investment advice or financial
planning advice through this medium. This medium is limited to providing you with general information on our services and provides a way for you to contact us. Advice can only be rendered after
all of the following conditions are met:
1. Delivery of our Form ADV Part II to you.
2. Execution of an Investment Advisory and/or Financial Planning Engagement Letter between us.
3. Payment of the planning retainer fee or investment advisory retainer fee by you to JPP.
Other Disclosures:
The information in this brochure is based on data gathered from sources which we believe to be reliable. It is not guaranteed as to accuracy, does not purport to be complete and is not
intended as the primary basis for investment decisions. Additionally, it should not be construed as advice meeting the particular investment needs of any investor. All references made to
investment or portfolio performance are based on historical data; one should not assume that this performance will continue in the future.