An example of what an integration map looks like for someone implementing a social media strategy. The idea is to create visual maps that illustrate how your content will be distributed across the social media tools you will use. These maps can be useful to ensure that all your content is well distributed and that duplication of content is avoided. These maps are also useful to have in the early stages of a social media strategy, so that any future tools that are added can be easily and appropriately integrated.

1. Social Media Integration Maps for
Joyanne Howell: Marketing Consultant
Prepared by Joyanne Howell
April 2012

2. 2

3. Distributing Blog/RSS Feed"
Map 1
*1
Post Regular
Blog Entries
seondary strategy:
bookmark blog & use
tags.
Import Blog
Entries into
HootSuite
Import posts
Import blog using
into mobile Networked
app Blogs App
Post to Post
Twitter selectively to
stream LinkedIn
status
updates
* 1: see Notes, pg. 8 3

4. Updating Statuses / Twitter"
Map 2
Create posts in HootSuite
and selectively post to
applicable tools
Selectively
update
Facebook Page
Post to Post
Twitter selectively to
stream LinkedIn
status
updates
*2
Import Facebook Attempt
Page status selective profile
updates using status updates
Gooce (Firefox for G+Page using
Addon) internal features.
* 2: see Notes, pg. 8 4

5. Distributing Images"
Map 3
Add images directly
to Flickr Sets
Import images to Blog sidebar has
Facebook Page Flickr Widget that
using Flickr App links directly to Flickr
(by Involver) Photostream
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6. Distributing Video"
Map 4
Add video uploads and
favourites directly to YouTube
playlists
*3
Import Import select Embed select
videos to videos into videos into
Facebook blog using presentations
Page via embed and upload to
YouTube App code in posts slideshare tool
* 3: see Notes, pg. 8 6

7. Integrating SlideShare"
Map 5
Upload presentations
and relevant documents
to SlideShare
Import to Import to
LinkedIn Facebook
profile using Page using
SlideShare SlideShare
App App
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8. NOTES
1: WordPress site contains the following integration features:
-Facebook Like Button
-Twitter stream widget
-Flickr widget
-YouTube badge
-Google+ badge
-AddtoAny share widget
2: Google Plus PAGE does not currently allow external site integration (via Apps or plugins)
-Beta testing was done for HootSuite, but no official platforms currently exist.
3: Pro version of SlideShare allows direct video uploads/embeds. Would upgrade for
Phase 2 of the integration plan.
Cover image courtesy of http://photostock.egwebsitedesign.com
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