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Klantevent Jungle Minds oktober 2011
Titel project, 10 maart 2010 / Klantnaam



Titel project
Gamification
Titel project, 10 maart 2010 / Klantnaam



Wat project
Titelis het?
Gamification is .. 


           .. het aantrekkelijk 
                 maken .. 


                                                       ..van gedrag of leren .. 




Titel project, 10 maart 2010 / Klantnaam



Titel project
                … door spelelementen toe te voegen 
Titel project, 10 maart 2010 / Klantnaam

Waarom doen we het?
Titelvoorbeeld… 
Een
      project
doel: leren tellen in het Frans ... 



middel: MERDE 


                                               twee regels:  



 Titel project, 10 maart 2010 / Klantnaam
             alles met 7 is ‘merde’ (7, 14, 21, maar ook 17, 27) 


 Titel project
                                            .. en na ‘merde’ draait de richting om 
Titel project, 10 maart 2010 / Klantnaam



Titel project
beloning (“goed zo”, chocolaatje) 


               doel (‘we gaan de 50 halen’)  




                                                                                                  tijd 


                                                                        level, verder komen 
Titel project, 10 maart 2010 / Klantnaam


Zes spelelementen...
Titel project
                         sociaal (met elkaar) 

                                                                        status (‘jullie zijn kei‐knap als je het haalt’) 
Titel project, 10 maart 2010 / Klantnaam


Nog wat voorbeelden… 
Titel project
9   Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
10   Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
11   Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
12   Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
13
14
Alles is te herleiden tot
     drie grote motivatoren.

15                      Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
Love 




     Glory            Money 




16
langdurig 
                                             Langdurig 
     Glory 

                                                                         Direct, maar 
     Love                                                                  tijdelijk effect 



     Money 




17            Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
Titel project, 10 maart 2010 / Klantnaam



Titel project
Dus: zo oud als de weg naar Rome & Maslow compliant.
Titel project, 10 maart 2010 / Klantnaam



Titel project
Waarom nu?
technologie 

Titel project, 10 maart 2010 / Klantnaam
                                 de kracht van netwerken 

Titel project
Fn = f (c, n, R)  




 Titel project, 10 maart 2010 / Klantnaam



 Titel project
Titel project, 10 maart 2010 / Klantnaam



Titel project
23
25
Salafmedia measures a user's engagement
       level by a "fundamentalism metre." The
       more "radical" or "fundamental" a user
     becomes, the more power and legitimacy he
                  holds in the forum.




26
27
28   Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
GARTNER: WHY GAMIFICATION WORKS:  




                           A compelling narrative 

                       Challenging tasks (but achievable) 
Titel project, 10 maart 2010 / Klantnaam
                    Accelerated feed‐back cycles (technology!) 

Titel project
        Clear goals and rules (different from ‘real world’) 
.. van Gamification.. 



                               .. hierbij gebruik maken ..  


                        .. die innovatieve processen ontwerpen .. 
Titel project, 10 maart 2010 / Klantnaam

                .. meer dan de helft van de ondernemingen .. 
Titel project
   Gartner zegt ook dat in 2015 .. 
 .. dat ze gelijk krijgen?   
Titel project, 10 maart 2010 / Klantnaam



Titel project
                   Zullen we wedden...  
Klantevent Jungle Minds oktober 2011
Titel project, 10 maart 2010 / Klantnaam



Titel project
Gamification
Media measures a user's engagement level
 by a "fundamentalism metre." The more
    "radical" or "fundamental" a user
becomes, the more power and legitimacy
          he holds in the forum.

        gamification 

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Joost Steins Bisschop - Klantevent 2011

  • 1. Klantevent Jungle Minds oktober 2011 Titel project, 10 maart 2010 / Klantnaam Titel project Gamification
  • 2. Titel project, 10 maart 2010 / Klantnaam Wat project Titelis het?
  • 3. Gamification is ..  .. het aantrekkelijk  maken ..   ..van gedrag of leren ..  Titel project, 10 maart 2010 / Klantnaam Titel project … door spelelementen toe te voegen 
  • 4. Titel project, 10 maart 2010 / Klantnaam Waarom doen we het? Titelvoorbeeld…  Een project
  • 5. doel: leren tellen in het Frans ...  middel: MERDE  twee regels:   Titel project, 10 maart 2010 / Klantnaam alles met 7 is ‘merde’ (7, 14, 21, maar ook 17, 27)  Titel project .. en na ‘merde’ draait de richting om 
  • 6. Titel project, 10 maart 2010 / Klantnaam Titel project
  • 7. beloning (“goed zo”, chocolaatje)  doel (‘we gaan de 50 halen’)   tijd  level, verder komen  Titel project, 10 maart 2010 / Klantnaam Zes spelelementen... Titel project sociaal (met elkaar)  status (‘jullie zijn kei‐knap als je het haalt’) 
  • 8. Titel project, 10 maart 2010 / Klantnaam Nog wat voorbeelden…  Titel project
  • 9. 9 Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
  • 10. 10 Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
  • 11. 11 Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
  • 12. 12 Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
  • 13. 13
  • 14. 14
  • 15. Alles is te herleiden tot drie grote motivatoren. 15 Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
  • 16. Love  Glory  Money  16
  • 17. langdurig  Langdurig  Glory  Direct, maar  Love  tijdelijk effect  Money  17 Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
  • 18. Titel project, 10 maart 2010 / Klantnaam Titel project Dus: zo oud als de weg naar Rome & Maslow compliant.
  • 19. Titel project, 10 maart 2010 / Klantnaam Titel project Waarom nu?
  • 20. technologie  Titel project, 10 maart 2010 / Klantnaam de kracht van netwerken  Titel project
  • 21. Fn = f (c, n, R)   Titel project, 10 maart 2010 / Klantnaam Titel project
  • 22. Titel project, 10 maart 2010 / Klantnaam Titel project
  • 23. 23
  • 24.
  • 25. 25
  • 26. Salafmedia measures a user's engagement level by a "fundamentalism metre." The more "radical" or "fundamental" a user becomes, the more power and legitimacy he holds in the forum. 26
  • 27. 27
  • 28. 28 Online loyalty voor wehkamp.nl, Jungle Minds, 3 mei 2011
  • 29. GARTNER: WHY GAMIFICATION WORKS:   A compelling narrative  Challenging tasks (but achievable)  Titel project, 10 maart 2010 / Klantnaam Accelerated feed‐back cycles (technology!)  Titel project Clear goals and rules (different from ‘real world’) 
  • 30. .. van Gamification..  .. hierbij gebruik maken ..   .. die innovatieve processen ontwerpen ..  Titel project, 10 maart 2010 / Klantnaam  .. meer dan de helft van de ondernemingen ..  Titel project Gartner zegt ook dat in 2015 .. 
  • 31.  .. dat ze gelijk krijgen?    Titel project, 10 maart 2010 / Klantnaam Titel project Zullen we wedden...  
  • 32. Klantevent Jungle Minds oktober 2011 Titel project, 10 maart 2010 / Klantnaam Titel project Gamification
  • 33. Media measures a user's engagement level by a "fundamentalism metre." The more "radical" or "fundamental" a user becomes, the more power and legitimacy he holds in the forum. gamification