John White professional portfolio

My name is John White. I am a creative and innovative digital marketing and social sales
executive with a proven track record of consistently exceeding goals and producing viral
content that gets shared 1000’s of times across the internet. My specializations include B2B
marketing, viral content creation, email marketing, online engagement, SEO, social media
marketing, and blogging. I have 16,000+ followers of my blogs on LinkedIn, and have been
featured 19 times on Pulse. Three of my articles have gone to #1 on LinkedIn. My blogs have been 1,250,000 views with an
average viewership of 33,000 per article. Additionally, I write blogs for Dice and Career Tool Box. I was recently featured guest
on the global #LinkedinChat on Twitter, and interviewed by the Sales Foundry for a podcast on social media selling via iTunes .
In addition to my blogging endeavors , I am an Enterprise Marketing and Sales Executive for Skybeam. My role is to drive new
sales for our enterprise grade services by creating engaging marketing campaigns including email marketing, digital
presentations, social media, blogs, and online content creation. My marketing content for is used by our enterprise direct sales
team, as well as, by our indirect sales channel partners across 14 states. I am key content contributor to my company’s social
media accounts including Twitter, Facebook, and LinkedIn. Additionally, also a content contributor to the company website
Faster than Fiber.
I am enrolled at Regis University in their executive MBA program. My emphasis is in marketing. This year completed the
marketing specialization portion of the program. I have 3 general MBA courses remaining and I will graduate in spring 2015.
I live with my wife and 2 daughters in historic downtown Fort Collins, CO. In my free time, I enjoy spending time with my family,
hiking, camping, playing tennis, and traveling.
Thank you for your interest in my content, and I look forward to chatting with you.
Best Regards,
John White
970-692-3270
johnwhitetennis@gmail.com

Table of Contents
Chapter 1: Corporate Leadership
Volume 1: 7 Management Traits that will Make All Your Employees Quit
Volume 2: 7 Management Traits of Great Leaders
Volume 3: Inspirational Leaders vs Micro Managers
Volume 4: 7 Signs it is Time to Quit your Job
Chapter 2: Trending Topics in Business
Volume 1: Is Going Green Profitable
Volume 2: 7 Sings Your Prospective Employer Has a Toxic Culture
Volume 3: Using Social Innovation to Seize Competitive Advantage
Volume 4: Obesity is a Market Failure
Volume 5: Benefits of Being Bilingual
Volume 6: Ethical Business vs Maximizing Profits
Chapter 3: Digital Marketing and Social Media
Volume 1: Use these B2B Social Engagement Tips to Generate More Leads
Volume 2: Maximize Your Branding Efforts Using Twitter
Volume 3: How to Take Your Content to #1 on LinkedIn

Volume 4: 11 Reason Why I am NOT Quitting Facebook
Volume 5: Enhance Your Company’s Visibility Using Instagram
Volume 6: Q&A with Social Media Mega Influencer: Viveka von Rosen
Volume 7: Global #Personal Brand Statement: CONTEST
Chapter 4: Sales Strategies
Volume 1: Best Practices for Selling B2B Tech Solutions
Volume 2: 6 Behaviors that will Cost you the B2B Deal
Volume 3: Does Social Selling Really Work?
Chapter 5: Technology and Communication
Volume 1: Big Data, Can Your Company Support These Bandwidth Intensive Business Applications?
Volume 2: The Future of Enterprise Broadband
Volume 3: iPad Best Practices for B2B Sales Teams
Chapter 6: Productivity Tips
Volume 1: Turbo Charge Your Time Management with These Tips
Chapter 7: In Spanish
Volume 1: Los Beneficios de Ser Bilingue en los Negocios

Chapter 1: Corporate Leadership

7 Management Traits That Will Make All Your
Employees Quit
April 28, 2014
 615,173 Views
 6,736 Likes
 1,881 Comments
i nShar e23K
Have you ever had a REALLY
bad boss? Well I have. This
individual drove everybody out
and the company had to close the
regional office, because everyone
quit or was fired. I quit after being
there for just 6 months; and, only
days after being recognized as the
region's top new sales
professional. I couldn't take it any
longer! This job was so bad that I
don't even list it on my resume or
LinkedIn profile. Nothing was
done to fix the situation, even
after several people complained to
HR, and one individual recorded a meeting in which he was verbally assaulted and threatened. Here
are some traits that my former manager exemplified that led to the shutdown of the office and the
mass exodus of employees.
Micro Management
Nobody likes to be micro managed. Be a leader not a micro
manager. Be someone that your employees admire and want to work
hard for. Do this by leading by example with your work ethic,
integrity, and by treating people with respect. Do not constantly
threaten people with their job. If this is your idea of coaching your
team, then you should not be in management. As the boss you should
be the teacher and find ways to help people improve. Managing by
fear will make your employees resent you and the company. The first
chance they get they will jump ship. My old boss locked the back
door, so we had to pass by his office every time we left the office so he could keep tabs on us.

Create Office Politics
This manager pitted his people against one another. He told one person one thing that someone said
and then told the other person the same thing. Office politics kill morale and as the manager you
should be doing things to prevent it not perpetuate it. Don't be vindictive. Create a positive
environment where people want to come to everyday.
Lie and Be Unprofessional to Customers
I caught this individual lying to customers on more than one occasion. Additionally, in a meeting
with a CFO of a local company, he was so mean and rude that she actually threw the quote across the
table at him. Then she kicked us out of her office, said she would NEVER do business with us, and
told us to not come back. Yes, this was the low point of my career. It was truly an out of body
experience.
Air Your Dirty Laundry at the Office
My former manager was always telling us about the drama that was happening at his house between
him and his wife. Imagine that, his wife didn't like him either. It made everyone uncomfortable and
resent him even more.
Gripe About Your Employees Working Hard if You Are Not Yourself
We caught him watching YouTube videos all the time in his office. Then he would take every chance
he could get to tell us all how worthless we all were and that we weren't working hard enough.
Abrasive Communication
He used to curse during meetings at employees and use public humiliation to put people down.
Again, do this and your employees will quit.
Arrogance
Nobody likes someone that is a know it all and can do no wrong. Don't take all the credit when things
go right and then be the first to pass blame when things go wrong.
Have you ever had that pit in your stomach develop on Sunday just from the thought that Monday is
only a day away; and, you know you have to go back to work? Well, I am glad I don't have it
anymore! That place is my rear view mirror. If your manager exemplifies some of these traits, maybe
just anonymously drop a copy of this article on his or her desk.

7 Management Traits of Great Leaders
May 01, 2014
 173,751 Views
 3,301 Likes
 613 Comments
i nShar e12K
A few days ago, I published an article titled, "7
Management Traits That Will Make All Your
Employees Quit." Now it is time to look at the other
side of the coin. The previous column sparked a
tremendous conversation surrounding leadership.
Several commentators made the point that they don't
think bad leaders are capable of change. I'm not so sure
about that. I think people can evolve professionally and
as a leader, just like they do elsewhere in life. Consider
this quote from, Vince Lombardi, the legendary football
coach of the Green Bay Packers, "leaders are made, they are not born. They are made by hard effort,
which is the price which all of us must pay to achieve any goal that is worthwhile." I believe that
with some effort put forth everyone can improve their leadership skills. That said, here are some
managerial traits that good leaders exhibit that I think will encourage employees to stick around for
the long haul.
Be Supportive
A good manager gives his/her employees the tools they need to be successful. A bad manager assigns
tasks with little or no direction, and then becomes upset when the employee doesn't meet the
expectation. Remember the Seinfeld episode where George doesn't hear his boss' instructions, but he
is too afraid of what his boss might do if he asks for clarification? He spends the whole week
pretending to know what to do. Two words come to mind here, lost productivity. Be approachable so
your employees feel they can ask questions.
Understand and Harness the Power of Praise
Positive reinforcement is one of the most effective tools for a person in a leadership role. One of the
biggest complaints from people that hate their jobs is they never receive any credit for a job well
done. If you want your employees to like working for you and to perform their best, try giving them
an atta a boy every once in a while when they do well. Nobody likes to work in a thankless
environment.

Lead By Example
If you want your employees to take you
seriously you must lead by example. If they
question your work ethic, integrity, or skill to get
the job done, then they are far less likely to do
their best work themselves. As a leader you need
to be blazing the path for success. If you are one
of those managers that comes in late and leaves
early, then you might want to rethink the
example you are setting for your employees.
Show Appreciation by Hosting Some Team Building Events
Too many companies have cut out the Christmas party. Even if you don't do a Christmas party, you
should put on some events throughout the year to show appreciation and increase morale. If there are
budgetary concerns just do something simple. My company has an employee pot luck once every
couple of months. Employees bring in dishes from home and then management buys the rest at a
local grocery store. It is far from extravagant but the employees really enjoy it. It is a great way for
the employees to get to know one another and feel a sense of community at the work place.
Listen to Your Employees
Make sure your employees’ voices are heard. In
order to foster an environment of innovation,
management must be open to their employees’
ideas. Nothing stifles progress more than shooting
down your employees every idea. Pretty soon they
will not even offer them. This will lead to
stagnation within your company. Also, consider
distributing an anonymous employee satisfaction
survey. This will measure the temperature of your
employees. If there are action items that need to be addressed they can be identified and action can be
taken to improve the work environment. Companies that don't survey their employees are running the
risk of never knowing what the problems are within the company. Thus, they have no way of fixing
them.
Be Generous by Offering Incentives for Longevity
Studies show that companies that offer incentives for longevity have a greater retention rate. Whether
it is a raise, bonus, additional time off, a better title, or a combination of the aforementioned,
incentives for long tenure should be a part of your employee retention strategy.
Be Authoritative
Just like in my previous article when I discussed how nobody likes a micromanaging jerk, they don't
like a wimpy pushover for a boss either. You can be authoritative; and, still go about it with integrity
and respect. Your employees need to know that there is someone very competent at the helm. I

guarantee you that Lombardi's players knew who the boss was, and they respected him for the hard
work he put in.
Well there you have it. Last time, many of you said that you learned the most from a negative
experience on what not to do. Can we learn just as much from a top performing manager as we can
from the worst one? I also heard from a lot of you that were like me, and; had an experience with a
bad boss. Have you had an experience with a good boss that has helped you develop your own
management style? If so, what attributes did they exemplify?
"Perfection is not attainable. But if we chase it, we can catch excellence." Vince Lombardi

Inspirational Leaders vs Micro Managers
October 09, 2014
 7,791 Views
 565 Likes
 82 Comments
i nShar e1,820
My job is not to be easy on people. My job is to make them better. - Steve Jobs
Recently, I published two articles regarding corporate management strategies, and the impact they
have on a company's effectiveness. The first article titled, "7 Management Traits that Will Make All
Your Employees Quit," addressed how poor management can lead to a high employee turnover rate.
In this article, I told the story about how a bad manager I had in the past caused all the employees to
quit and led to the shutdown of a regional office. In the second article titled, "7 Traits of Great
Leaders," I discussed the flip side of the equation on how good management encourages employee
retention, increases productivity, and promote innovation. The response I got from readers was
tremendous. The articles inspired a very fruitful conversation surrounding the qualities between
effective leaders vs failing managers.

“People do not quit companies, they quit their managers.”
I heard this comment over and over again from readers. People chimed in from all of the world
regarding their personal experiences with a bad manager. It was interesting to hear the stories on bad
management. Clearly, bad management is an epidemic in the corporate world. Companies need to
invest in mentoring their managers; and, giving them the training they need to be a leader and not just
a boss. Consider these fundamental character differences between leadership vs management.

I also heard many stories from readers that have been inspired by having a great leader in their
career. A positive experience with a leader creates tremendous loyalty to their company, and inspires
people to do their best. The impact a great leader has on their employees sticks with them for their
entire career.
Bad managers can leave emotional scars on people for many years. However, there is also a lot that
can learned from them. Bad managers teach people what not to do once they get into a management
position.
In late 2013, Gallup released the results of their two year long study regarding the state of the
American worker. Part of the study involved polling 1 million employed U.S. workers from all over
the USA. The data from the survey confirmed that the No. 1 reason people quit their job is due to bad
management. Another of the findings from Gallup, is that the productivity of poorly managed
employees is 50 percent less than well managed. Additionally, well managed employees are 56
percent more profitable than poorly managed. Clearly, bad managers can cause a substantial negative
hit to the company bottom line. Poor management also leads to low employee morale, causes
employees added stress that can sometimes lead to serious health issues, decreases productivity, and
leads to high turnover. Great leadership promotes a company culture that is rich in innovation which
increases the company bottom line and helps create a sustainable business model.
Of the approximately 100 million people in America who hold full-time jobs, 30 million
(30%) are engaged and inspired at work, so we can assume they have a great boss. At the
other end of the spectrum are roughly 20 million (20%) employees who are actively
disengaged. These employees, who have bosses from hell that make them miserable, roam
the halls spreading discontent. Gallup CEO Jim Clifton
I love this quote from Gallup's CEO! However, when I was dealing with a bad boss, I not only
roamed the halls at work spreading discontent, I was spreading discontent everywhere I went. In my
case the bad situation at work began negatively affecting me in all areas of my life.
The Bottom Line:
Great leaders inspire people and make the company money and bad leaders tear down people and the
company, piece by piece. Companies need to be able to recognize the signs of bad management.
Then take action to either improve the manager's skills, or find someone else that would be a better
fit for the role. What has been your experience with a great leader or a bad manager? Were you
inspired by the great leader? Did a bad manager teach you "what not to do?" Please continue to move
this very important conversation forward by adding in your personal experiences and opinions below.
Featured on: Leadership & Management

7 Signs it is Time to Quit your Job
July 21, 2014
 401,696 Views
 1,873 Likes
 534 Comments
i nShar e5,927
A while back, I wrote an article titled, "7
Management Traits that Will Make All Your
Employees Quit." The article produced an
amazing conversation surrounding the traits of
both effective and ineffective managers that is
now 1800 comments deep. Many people were
very gracious to share their personal experiences
and stories from their careers. In that article, I
described a brutal management style that led to
all the employees in the regional office to either
quit or get fired. In case you missed it here is the
link: 7 Management Traits That Will Make All
Your Employees Quit
Today, I am going to share with you the story of
the day I quit, and provide a few of the signs I experienced that told me it was time to get out of
there. When I left this company, for the first time in my life I didn't give two weeks notice. Nor did I
type up a thoughtful resignation letter thanking them for the opportunity like I had with other
companies I left in the past. When I got to the office on the day I quit I was both nervous and
anxious, because my boss was very unpredictable. He had shown violent tendencies in the office, as
well as, told stories about his violent past. I think the crazy and violent stories he told us were
designed to intimidate us, and it worked. I had no idea how he was going react to the news that I was
quitting. I made sure to get to the office before he did so I could have all my stuff packed up and
ready to go. When he got there I told him right away. He became very upset and irrational. He threw
out some major verbal insults my way. However, at least I got out of there without him inflicting any
physical violence on me!
Yes, I know that leaving without giving a two week notice is very unprofessional. However, the
company had shown me no respect, and degraded me to the point that I honestly could not stay there
a second longer. The day I quit that job was one of the most liberating experiences in my life. I
couldn't get out of there fast enough. As I was leaving, when I got to the lobby area I had a quick
decision to make, take the elevator or the stairs. I quickly decided to take the stairs as I could hit
them running. I didn't want to wait for the elevator! The feeling I got once I made it to my car and
started to drive away was amazing. I truly felt a sense of freedom like I had never felt before!

I had decided to pick up my daughter from daycare,
and take her up to Horsetooth Reservoir (pictured
here) to go swimming! The next few days were spent
relaxing with my family and preparing to move on
professionally. This is important, If you quit your job
make sure to schedule some time to relax and spend
time with your loved ones before starting the new job.
If you need help with transitioning or finding a new
job check out Mae Chapman's plan.
I'm not advocating quitting your job. However, if you
are experiencing some or all of the symptoms I have listed below, it might be time to weigh your
options:
1) You can't sleep at night due to the stress and thought of having to go into work the next day. The
stress and lack of sleep really began to negatively affect my health.
2) The stress from the job makes you irritable and cranky around your family and friends. I was no
fun to be around during this time. This job was so stressful that it started tonegatively affect the
relationships with my loved ones.
3) The job has zapped all the life out of you. You
are tired all the time and lack the motivation you
once had. This can happen when your company
has no policy or no intention of ever implementing
a work/life balance program for employees.
4) You don't agree with the corporate
culture or the direction the company is headed. In
my case, the culture was a turn and burn
environment. They had a high pressure
environment, and we lived in constant fear of
losing our jobs. There was no value placed in sales professionals, and the place was a revolving door.
5) Your ideas are not being heard, and your work is not valued. Many companies do a very poor job
of recognizing their employees for their hard work and accomplishments. They don't have any
concept of the value in saying thank you.
6) The "good old boys club" at the top has made it impossible for advancement. Nobody likes to
work in a situation when they know where there is no chance that they can advance within the
company. If you see a pattern of upper management hiring their friends over more qualified
candidates this is a sign that your company has a "good old boys club."
7) You are the victim of verbal abuse, sexual harassment, or other types of illegal behavior. At
the job I quit, I was bullied and verbally abused by my old boss. HR was no help and upper
management turned a blind eye to it. DO NOT put up with this!
For me quitting that poisonous job was the one of the best decisions I ever made. Today, I'm in a
much better place professionally at Skybeam . I am far less grouchy and stressed. Additionally, I am
sleeping much better, and my family likes me a lot more these days. Why did you quit your last job?

Was it because of any of the scenarios I described above? Has the grass been greener at your new job
or do you regret your decision to leave?
Featured on: Your Career

Chapter 2: Trending Topics in Business

Is Going Green Profitable?
October 01, 2014
 2,145 Views
 468 Likes
 56 Comments
i nShar e94
Sustainability is a trending topic within companies of all sizes throughout the world. Many
companies have come to the realization that traditional methods of doing business are not as effective
as they once were. Thus, they have turned to sustainability to seek more effective ways of doing
business.
Sustainability in Business Defined:
Sustainability in business occurs when the economic, environmental, ethical, and social facets of an
organization are working together synchronously to obtain maximum efficiency and social
responsibility for the long term.
Executive Overview:

There is a movement to look to the tech industry to find more innovative and efficient production
methods to enhance profits and position the company for long term growth. Consider these facts and
trends regarding sustainability within the global business arena:
• 76 percent of executives surveyed say sustainability contributes positively to shareholder value in
the long term, and 50 percent see short-term value creation (McKinsey & Company).
• $1 out of every $9 under professional management in the United States now involves an element of
―socially responsible investment‖ (Geoffrey Heal, Columbia Business School).
• Over 2,600 organizations registered sustainability reports with the Global Reporting Initiative
(GRI) through 2010 .
• Over 3,000 organizations voluntarily submitted data regarding greenhouse gas emissions to the
Carbon Disclosure Project (CDP) in 2010
(Oracle.com)
To accomplish sustainability companies must consider the needs of all stakeholders including their
customer, employees, shareholders, and the communities in which they operate. Running a socially
responsible company, improving performance, and increased profits are the upsides of sustainable
business. Challenges will include incorporating sustainability into the company culture, decision
making, operations, and materials. Additionally, new roles would need to be defined to ensure that
sustainable business practices are being implemented, monitored, and tracked.
Potential Gains from Sustainability
So, why are so many companies investing in the future by deploying sustainable business practices
within their company and what are some of the perceived benefits? There are many potential benefits
to implementing a sustainability strategy:
· Reduced Costs in Doing Business
· Enhanced Operational Efficiency
· Improved Worker Safety
· Less Waste
· Improved Community Relations
· Enhanced Worker Productivity
· Encourages Innovation within Company
(iveybusinessjournal.com)
Consider these case studies and the associated benefits:
Advanced Composite Structures: Lean Manufacturing

“Using the Value Mapping Process, New Mexico Manufacturing Extension Partnership analyzed and
reviewed the production process and the layout of the company’s production area. ACS was able to
eliminate excess movement, materials, and tooling to help create a more streamlined product flow.
The company reduced costs by 65%, increased production from 20 units per shift to 45 units per
shift, reduced its production facility size by 73%, and reduced scrap rates from 24% to 1.8%.”
Besam North America/Assa Abloy: Energy Management
“NC State University Industrial Assessment Center and the NC State Industrial Extension Service’s
E3 (Economy, Energy, and Environment) initiative collaborated to provide Besam with targeted
energy, waste, and productivity surveys. Besam followed several recommendations from the energy
management survey, including replacement of metal halide lighting with fluorescent fixtures with
occupancy sensors, installation of high efficiency lamps and electronic ballasts with occupancy
sensors, reduction of compressor air pressure, and repair of compressed air leaks. Total annual
savings from these efforts was 233,555 kWh/$25,776.”
Bureau of Land Management: Energy Savings Performance Contract
“The U.S. Department of the Interior Bureau of Land Management (BLM) successfully implemented
an energy savings performance contract (ESPC) with Johnson Controls, Inc. (JCI) to implement
energy efficiency improvements at remote BLM sites. This $3.6 million project covered small BLM
facilities across six western states (Colorado, Idaho, Montana, Nevada, Oregon, and Wyoming),
which make up half of the states that the BLM covers. In addition to energy savings, BLM achieved
the following emissions reductions.”
(EPA.gov)
Concerns Regarding Sustainability
Sustainability practices can be costly to implement. Many times the past data needed in order to
properly measure the effectiveness of the programs is not available. In order measure the
effectiveness of sustainability companies will need to add additional head count. Additionally, the
metrics that need to be measured can be complex and confusing on how they relate to business.
There is no guarantee that consumers will respond positively towards sustainability efforts.
There are many parts to sustainability and its applications can be quite complex. Here are a few
questions that I recommend your organization consider:
How will you know where to invest our resources first? Will the measures taken and resources
used towards long term sustainability cause a decrease in effectiveness in resolving short term
or immediate issues?
Many companies share the concern that by investing in sustainability to fix long term problems that
they will suffer losses in the short term. The ROI for sustainable programs can often times be a long-

term gain. The concern is that long term gains will be mitigated due to lost revenues in the short
term.
Employees have be trained to on the sustainable practices implemented. Training employees a new
skill is costly in both the resources needed to implement a new training program, and lost
productivity by taking away employees from their day to day job responsibilities. (WSJ.com)
How Does One Go About Implementing a Sustainability Program?
Most companies don't have experts in sustainable business already on their staff. Thus, it is essential
to consult with outside experts in sustainable business. Consult with an independent sustainability
firm that will able to help develop a plan and implement sustainable solutions into your business that
will be within budget and one that will help to address both immediate business needs, as well as,
long term goals. I recommend bringing in 3 firms to evaluate their services, and the impact they can
make. From there, you will be able to decide on a partner for your business that will best meet your
specific business needs and provides the best ROI for your budget.
Recommendations on a Sustainability Plan
With many companies seeing declining profits, increased competition, and ever evolving market
demand, I strongly recommend your company consider a sustainability strategy. With increased
competition there is a need to become more innovative to continue to be competitive in the
marketplace. A sustainability plan will inherently make your organization more innovative, and give
you the ability to stay current with market demands as they evolve over time. Within all companies
there is a need to look inward to do a comprehensive evaluation of processes and work flows in a
concentrated effort to seek more cost effective ways of doing business. It is my firm belief that the
potential gains with implementing sustainability far outweigh the potential losses.
Does your company have a sustainability strategy? If so, how is it working out? If not, what has
holding you back from doing so? Please join this conversation below.
Featured on: Green Business

7 Signs Your Prospective Employer Has a Toxic Culture
September 23, 2014
 46,714 Views
 351 Likes
 185 Comments
i nShar e1,358
A while back, I published two articles that combined produced over 1,000,000 views, and sparked a
tremendous conversation surrounding corporate cultures, management styles, and effective vs failing
organizations. In case you missed them: 7 Management Traits that Will Make All Your Employees
Quit and 7 Signs it is Time to Quit Your Job. In these two articles, I told the story of a toxic work
environment that I endured that resulted in all of the employees in my regional office to either be
fired or quit in less than a year. There were some signs throughout the interview process that should
have thrown up red flags and sent me packing. However, I chose to ignore them. If you ignore them
too and enter into a company that has a toxic culture, here are a few rather unpleasant side effects
that I experienced that you might too:
 High Stress

 Anxiety Attacks
 Insomnia
 Loss of Professional Motivation
 Pit in Your Stomach Feeling on Sunday Nights
 Damaged Personal Relationships
Here are the warning signs that I ignored. Hopefully, by me putting these out there, they may be of
assistance to some of you in your career advancement endeavors, and you willavoid making the
mistake I did.
1) Your future boss speaks poorly about current staff in the interview.
In the interview with my prospective boss, he was very negative towards his current staff in the way
he talked about them. He used flattery towards me but put down his current team by saying things
like, "I can't wait to get a real sales executive in here that can show these yahoos how its done."
Consider this quote from Gregg Stocker, author of Avoiding the Corporate Death Spiral.
Ask what the company's problems are and what their causes might be. If the answers to these
questions consist of blaming others in the organization, especially those on his or her team,
the person lacks trust in others."
2) Your future boss comes across as self absorbed.
If your boss keeps talking about how great he/she is during the interview they might be self absorbed.
Working for a self-absorbed boss ensures that your work will go largely unnoticed and he/she will
use every opportunity to take credit for any of your success without giving you the credit deserved.
3) The interviewer is late.
The second interviewer was a senior manager. He showed up 15 minutes late for the interview. This
individual appeared disorganized, and it seemed like he had not even reviewed my resume prior to
the meeting. I was struck by just how unprofessional the interviewer was.
4) The company has a history of high turnover.
Make sure to do some research regarding the turnover rate for not only the company you are applying
for, but the specific position. A good starting point is Glassdoor.com. It will enable you to see what
their current and former employees are saying anonymously. If you want to take a step further you
could even do an advanced search on LinkedIn to find employees in your position and reach out to
them for feedback. Most people are happy to help out and if you're headed for a train wreck they will
gladly give you a heads up. To my own credit, I did do research. However, once again I ignored the
warning signs.
5) They put a lot of pressure on you to take the position.
In my case, my prospective employer put a lot of pressure on me to take the job. It was like they were
trying to hard close a deal. I got emails and phone calls practically begging me to go to work there.

Then they put an aggressive deadline on me that forced me to make a decision much faster than I was
comfortable with.
6) You're not sure if your values align with the company's.
If after going through the interview process and doing research on the company, you are questioning
the company's values. Think long and hard about whether or not you will be able to be happy
working at a company where your personal values may conflict the company's way of doing
business. Weigh how much of a conflict it will be, and whether or not it is worth the compromise you
would have to make. Trust your gut on this one. Initially, I got a bad feeling regarding this company's
culture. I talked myself into thinking otherwise.
7) The offer letter contains a lower salary than what was communicated to you verbally.
When I received my offer letter, it was $5,000 less than what had been offered to me over the phone.
I quickly pointed out the discrepancy to their HR Coordinator and they fixed it. However, again this
was a sign of things to come in regards to the way they did business, not only with their employees
but their customers as well.
If you read the first two articles and made it to this
point in this one, you are probablywondering.
"how in the world did you ignore these warning
signs and end up taking this job?" Well that is a
very valid question, and one that my wife asked
me several times since. There is one reason and
one reason only, MONEY. I was blinded by the
almighty dollar. They offered me a higher salary,
better commission structure, and substantial
signing bonus. At the time my wife and I were
remodeling and putting a major addition onto our home. We were paying for construction costs,
mortgage, rent at an apartment (the project was too substantial for us to live there with a small child),
and daycare. Needless to say, we were a little short on cash, and the opportunity to make more
money right away was very attractive.
Life lesson learned: Money is not everything. There are other things to contemplate when
considering a job offer like your peace of mind and happiness. Money should never be the only
reason you are taking a job!
To sum this up, if your prospective employer possesses a few of these warnings signs you should
think long and hard before accepting the offer. If they possess all of these interview warning
signs, get out of there as fast as you can!
Now I will turn it back over to you all. Job seekers, did you find this helpful? Why or why not? To
the people that have worked at or are currently working at a company that has a toxic culture (And I
know you're out there because I heard from 1000's of you).
Featured on: Careers: The Next Level Company Culture Leadership & Management

Using Social Innovation to Seize Competitive Advantage
October 13, 2014
 892 Views
 89 Likes
 16 Comments
i nShar e268
Social innovation is an emerging global movement to find new and innovative solutions to the
challenges that plague our society. Social innovation is based on people working together in new
ways towards a more efficient and sustainable world. Many companies have developed new
technologies that have changed the world by improving health care, education, nutrition, and
housing. These companies have used social innovation to not only improve the world, but to gain a
competitive advantage within their marketplace.
Here are two such companies:
Clif Bar is a leader in the energy bar marketplace in the
United States, Canada, and the UK. They have developed a
solid reputation as the go to energy bar within the outdoor
sports world. Sustainability is at the core of their corporate
strategy and is firmly embedded within their company
culture. Clif Bar defines their mission regarding sustainability on their website:
“Our food will be made with sustainable, organic ingredients; baked with clean, renewable energy;
packed in environmentally friendly packaging; and delivered by transportation that doesn’t pollute.”

Employees’ receive incentives for behaviors that embody the company’s sustainability initiatives.
The company recognizes actions such as riding your bike to work, purchasing a fuel efficient car, and
making green improvements to homes.
Their focus on sustainability has given them a distinct advantage within the marketplace. Clif Bar’s
ingredients are over 70% organic. In this interview Kevin Cleary, President of Clif Bar, discusses
how his company’s social innovation initiatives created a level of trust and authenticity that
consumers in the health food market place appreciate. He credits his company’s focus on social
innovation and sustainability as the key brand differentiators that has created loyalty from their
customer base. (McPhersen, Susan)
OtterBox is the recognized global leader in protective cases for
world’s most popular smart devices from Apple, Samsung,
Motorola, and more. They have been protecting devices of “clutzy
tech users” from all over the world for over a decade now.
OtterBox as an organization is focused on innovation and
entrepreneurship that embodies sustainability. So much so, that
they created, Otter Cares, an arm of their organization that pushes
their social innovation initiatives forward. Otter Cares describes their mission as:
“We believe one young and inspired mind can change the world! The OtterCares Foundation
champions innovative education that inspires youth to become entrepreneurs and philanthropists who
create lasting and impactful change in their communities.”
With the growing adoption of tablets in schools, administrators now have a critical need to protect
the substantial investment they make into this technology. OtterBox has become the go to choice

with schools for protective cases for their tablets. Thus, the Otter Care division has aligned itself in
their mission to support education via their social innovation initiatives like the one seen in the
associated video where they provided free school supplies for 1700 students! This is a great example
of a social innovation where the initiative not only supports the community, but it enhances the
company’s competitive advantage within a key market segment. (OtterCare.com)
Additionally, OtterBox’s focus on innovation and intrapreneurship within its company values has
enabled them to stay firmly ahead of their competition giving them a distinct competitive advantage
in their marketplace. OtterBox has innovated faster than their competition which has given them a
brand image as having the highest quality and most cutting edge protective equipment available in
the tech marketplace.
Social Innovation Best Practices:
1. Develop a social strategy and vision for the company. Determine the social initiatives that align with
the company values and mission that your product or service can help solve.
2. Incorporate social innovation into the company culture so that the employees embrace the efforts.
Just like in the case of Cliff Bar and OtterBox.
3. Embrace innovation and intrapreneurship so that employees can bring forth new ideas to solve social
problems that can lead to new business opportunities for the company. (Googins, Brad)
Has your company embraced social innovation? I'd love to hear from in the comment section!
Featured on: Social Impact

Obesity is a Market Failure
July 16, 2014
 10,521 Comments
 214 Likes
 152 Comments
i nShar e752
Obesity rates have risen substantially across the world for 34
straight years, and there are now close to two billion overweight
individuals in the worldwide. Since the 1980's the market has been
flooded with cheaply made food that is aimed toward high profit
margins and not the health of consumers. Fast food options have
become far more prevalent, and seemingly everywhere you look.
Organic and healthy food is typically priced higher then processed
mass produced food.
This is the reason the obesity rate is so much higher amongst the lower income levels. The fast food
marketing machine is geared towards this demographic. Take a look at the correlations between the
two maps I posted below. The first map shows the states with the highest obesity rates, and the
second map shows the states with the lowest income levels. There is a tremendous amount of
correlation between the two. The states with highest obesity rates typically also have the lowest
income levels. States that have lower levels of obesity tend to be higher earning. Being obese can
hinder a person's ability to perform their job or obtain a better paying job.
Obesity Rate in the USA

State by State Poverty Level
There have been many policy attempts made by governments all over the world to curb obesity. Most
of which have failed. Most recently Michelle Obama has led the fight against obesity in the USA
with her attempts to improve school lunches and reduce soda sizes. While some applaud her efforts,
many view them as an infringement of rights by taking away choices, and the imposing a liberal
agenda on society. The problem remains that mass produced unhealthy junk food is the most
profitable to produce. Until this is fixed, I don't see any improvements being made to the obesity
epidemic. Obesity will continue to be a major market failure for the foreseeable future.
What is your take on this issue and what can be done to reverse the trend? What role if any should
policy makers have in fixing this epidemic? Please join in with your comments below.
Featured on: Food & Beverages Healthcare

Benefits of Being Bilingual in Business
May 22, 2014
 5,842 Views
 420 Likes
 71 Comments
i nShar e1,434
My parents sent me to Spain as a teenager to be
an exchange student. Boy am I glad they did.
The experience opened my eyes to the world,
and enabled me to learn a second language. By
the time I finished high school, I was fluent in
Spanish.
Being bilingual not only makes traveling a
breeze and exponentially increases who you
can be friends with, it provides many benefits in the business world. Here are a few that I have seen
first hand in my career.
Increased Size of Target Market
Want more customers? When you learn another language, the size of your target market
automatically increases for which you can sell your product or service. There are an estimated 500
million Spanish speakers worldwide, making it the second most spoken language in the world. Of
that 500 million, 50 million reside in the USA. So, whether your company is looking to grow
internationally or expand into new domestic markets, knowing a second language increases who you
can sell to.
More Marketable to Employers
In today's competitive job market being bilingual is a tremendous value add to employers that
separates you from the other pile of resumes. The more diverse your skill set is the more hirable you
become. Bilingual employees are in high demand in almost every business sector: health care, law,
business, education, construction, criminal justice. (to name a few) Globalization is in full swing and
worldwide markets are becoming more interdependent. Thus, the need for bilingual employees
continues to rise.

Higher Pay
Studies from Rosetta Stone have shown
that bilingual employees earn on average
10% more in their salary than those that are
monolingual. I have found this to be true,
as I have received bilingual pay differential
with almost every company I have worked
for.
Win Instant Rapport With Clients
Learning a foreign language is no easy
task. For this reason, people instantly love
you when they realize you have taken the time and effort to learn their native language as your
second language. I have been the beneficiary of this many times in my career. On a cold call several
years back, I one call closed a customer over the phone because of my Spanish speaking ability. I
reached the company CFO, and the call was going nowhere fast. I detected a Spanish accent and out
of no where switched the conversation to Spanish. It was the perfect 180 degree turnaround that I
needed. By then end of the conversation, I convinced her to switch their company mobile voice and
data services, and enter into a 2 year business agreement with my company! This sales cycle usually
takes at least two meetings, a formal proposal, and weeks if not months of negotiation.
Being multilingual is of course even better. For this reason, I am in the process of learning
Portuguese. Brazil is a huge emerging market! Can you speak more than one language? How has it
benefited you in your career?
Featured on: Business Travel

Ethical Business vs Maximizing Profits
October 06, 2014
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 15 Comments
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While most companies earn their profits from ethical business practices, there are some that choose
to maximize profits unethically.
Having worked in customer facing positions throughout my career, I have had the difficult challenge
of having to deliver “bad news” to customers on many occasions. This happens when the customer
thinks they are owed something from the company, but a decision is made by higher ups that the
business practice is within the moral boundaries of the company, so no action is owed to the
customer. This can be a difficult situation to be put into. You must deliver these types of messages
very strategically by gently explaining why your company’s actions or lack of action are justified
within the company’s policies and guidelines. There was one occasion in my career that stands out
where I had to put my foot down over delivering a message that I felt crossed ethical lines. I felt
strongly that the message I was asked to deliver by my manager to the customer was in violation of
both the company’s ethical principles, as well as, my own moral compass. The customer was right
and I knew it. We owed them a substantial credit on their account. I had to make the tough decision
to risk my job by siding with the customer and not my manager. I stood up to my manager and told

him that I would not be delivering the message to the customer. I stated my moral objections as to
why I was refusing to do so, and why I thought the customer was owed a credit. In order to get the
credit applied, I ended up having to go over his head to the next level of management. The problem
was my manager was way above his credit limit for the month and going over his credit limit would
raise red a flag with management. These types of ethical dilemmas arise in companies every day.
Making ethical business decisions can be clouded by personal bias and a desire to prevent short term
losses.
Executive Overview
Many companies toe the line between doing profitable business and being ethically responsible.
Sometimes the line gets crossed in effort to maximize profits. Companies that cross too far over the
line can face legal repercussions that can prove costly and damaging to the brand. A recent example
of this is, Recreational Data Services (RDS), a small Alaskan software company won a $51.3 million
settlement over GPS giant, Trimble Navigation. Trimble was forced to pay the Alaskan company for
lost earnings after being found guilty of stealing confidential information and creating a carbon copy
of an RDS project.
A CEO’s job is to maximize revenue streams to satisfy pushy shareholders that demand a high ROI
for their investment. However, they must also weigh the cost between pushing for profits and being
an ethical organization. (Ephermajournal.org)
Internal Tensions Created By Ethical Conflicts
Tensions within companies over ethics vs profits usually arise when a company is forced to choose
between remaining profitable or doing ethical business. When lost profits begin to occur companies
become desperate and then they are at risk of choosing unethical business practicesto stay in
business. These types of dilemmas can create internal and external tension within a company. Gone
are the days where the only responsibility of the company is to turn profits. Today, they not only
have to answer to shareholders, but to their stakeholders within their community of which their
business hinges on. (Ephermajournal.org)
Can Ethical Companies be Profitable?
Ethisphere an independent center of research promoting best practices in corporate ethics and
compliance, recently released its 2014 list of the world’s most ethical companies. The list contains
many globally recognizable mega corporations such as T-Mobile USA, Delphi, GAP, Microsoft,
Schneider Electric, and more.
Ethisphere defines an ethical company as the following:
World’s Most Ethical Company honorees not only promote ethical business standards and
practices internally, they embed the theory of “conscious capitalism” into everything they do,
every employee they hire, and every partner they bring into their network to ensure they

deliver long-term value to key stakeholders including customers, suppliers, regulators, and
investors. By leading their industries in compliance, corporate governance and social
responsibility, the World’s Most Ethical Companies effectively align ethical business
practices with performance and shape future industry ethical business standards.
Ethics also play an integral part in the way small businesses operate. With today’s online review sites
and social media, there is a lot of transparency for SMB in regards to their business practices and
their reputation within their community. Thus, doing ethical business is of utmost importance for the
company’s bottom line. If you take a look at the most profitable and well known small businesses in
your community you will notice a trend in that they generally all have good reviews on sites like
Yelp.com, and have a positive image on social media sites. (etishpere.com)
Characteristics of Unethical Companies
From my research on this subject I found many several commonalities in companies that are
unethical. Unethical companies are typically focused on short term gains. They have not developed a
sustainable business strategy that allows them to think long term. Additionally, unethical companies
are typically followers. They are lacking in innovation. This often leads corporate misrepresentation.
It can be as simple as a salesman who overstates the benefits about his company's products, or it can
be as severe as blatant false advertising. Unethical companies are plauged with poor decision making
and mismanagement.
Is it possible for companies to legislate ethics?
Try as they might companies will never be able to get all their employees on the same page ethically.
This challenge is even greater for global organizations. There are many factors that play into the
moral makeup of an employee such as their cultural background, age, level of education, and their
childhood upbringing. However, just as societies implement a set of laws that govern behavior,
companies can legislate certain ethical standards within their culture. Most companies will have an
ethics clause within the contract they use to bring on new employees. If employees violate the ethics
clause within their contract they can be subjected to discipline or terminated. For example, I drive a
company vehicle. Even though my own morals tell me that I can have one beer and safely drive
home. After one beer, I know that I am well below the legal limit and fine to safely drive a car.
However, the ethics clause in the contract I signed with my company states that it is prohibited to
consume any amount of alcohol while driving a company vehicle. It is well known that anyone
caught drinking alcohol and driving a company car would be terminated. (Global Ethics University)
Final Thoughts:
There is a trend that kept coming up in the research I did. Companies that are doing unethical
business are typically focused on the short term gains. Companies that have figured out ways to be
both ethical and profitable have mastered a sustainable business model. In the example I gave from
my career, my manager’s ethical perception of the situation was clouded by his desire to not give out
any more credits that would cause him to go further over his credit limit. He was focused on a short
term loss instead of doing what is right by the customer, and ensuring a profitable long term business

relationship. Given the many examples out there it is clear that companies can be ethical, socially
responsible, sustainable, and very profitable all at the same time.
Have you ever worked for an unethical company? What was the experience like? Please feel free to
weigh in on this topic with your opinions below.
Featured on: Leadership & Management

Chapter 3: Digital Marketing and Social Media

Use These B2B Social Media Engagement Tips to
Generate More Leads
September 21, 2014
 3,533 Comments
 65 Likes
 22Comments
i nShar e392
Are you an old school sales rep whose go to prospecting method is still cold calling? Are you just
"on LinkedIn," but never post anything or engage your network? Do you think Twitter is just for
teenagers? If you answered yes to any of these questions, I highly suggest you continue reading, and
consider adding a few of my social selling techniques to your prospecting strategies.
1) Post regularly to gain visibility within your network and stay top of mind.
It is okay to post your company's marketing materials. However, make sure to blend it with some
value based information. Nobody likes to be product blasted. In order to be effectivein building
relationships with people on LinkedIn you must be reciprocal. Engage with your network by
commenting, liking, and sharing their content via LinkedIn. Retweet their Tweets via

Twitter. Do NOT just put out your own content and ignore everyone else's. If you share your
network's posts they will be far more likely to share yours. Every share and like from your
connections broadcasts your post to their network as well. This greatly increases the distribution of
your content, and increases the chances of someone seeing it that has a business need for your
product or service.
2) Don't just be "on LinkedIn." Maximize its potential!
Many sales people under-utilize LinkedIn in favor of old school techniques like cold calling. Are
you still cold calling over the phone without knowing the name of the person within the company
that you need to speak to in hopes that the gate keeper transfers you to the right person? Calling
up blindly without knowing the specific name of the person is a dead give away that you are a
salesman, and will guarantee that your call gets transferred to a generic mailbox that nobody ever
checks. Calling over the phone is still an effective way to get appointments and generate leads.
However, combining it with social selling techniques like the advanced search feature on LinkedIn
will make you far more effective. Use the advanced search feature to find the name of the person
within a company that you need to speak to prior to calling. By doing this you will be making warm
calls instead of a complete cold call. Advanced search gives you many ways to filter your search to
find the exact person you need. If you prefer to prospect in person, then either do research prior to
leaving the office or use the LinkedIn mobile application from your smartphone when on the go.
As they say, "cold calling is dead."

3) Never miss an opportunity to connect with a potential customer on social media.
Connect on LinkedIn with every single prospect you speak to and follow them on Twitter. If they
have a blog it is a good idea to follow them there as well. Connect with them even if they told you
they are not interested. By getting as many potential customers and key contacts within companies

into your network increases the likelihood that you will close them down the road. The old school
technique would be to put the person in a tickler file on Outlook, and follow up in 6 months to a year.
By then, that person has practically forgotten who you are. Adding them into your LinkedIn network
enables you to engage with them, build their trust, and stay top of mind. This will increase the
chances of them not only remembering you, but buying from you in the future. Oh and lastly, don't
be the person that sends a generic connection request. Type out a custom request and give them a
value pitch on why they should connect with you. This substantially increases the likelihood of them
accepting your invitation to connect.
4) Shoot past the gate keeper with a direct message to your prospect's inbox.
Most company's have a highly trained gate keeper whose
job it is to make sure your call never gets through. Email
marketing is an effective way to avoid the gate keeper
and send a message directly to your client. Develop a
value based monthly newsletter to send out to both
perspective and existing clients. If you don't have their
email address consider using LinkedIn's Inmail.
5) Make sure your LinkedIn profile reflects your
brand image.
Just like you make sure to be dressed for success when
you leave home for the office, make
sure your profile is up to date and
looking good. Invest a substantial
amount ofeffort into your profile so
that your are projecting a professional
image that you would want the entire
world to see. Make sure the content on
your profile shows that you are an
expert in your field. Do so, by posting links, blog posts, videos, articles, awards, or anything else that
will build your credibility. Many of my past clients have looked me up on LinkedIn and viewed my
profile prior to buying from me the first time. A bad or incomplete LinkedIn profile projects an
image that you are not serious about your career, and puts doubt into the mind of a potential customer
regarding your effectiveness.
6) Build credibility by getting recommendations on LinkedIn from past clients.
The best way to Increase credibility with future clients is by getting your past and current
clients to give you a recommendation. Don't confuse this with endorsing skills. I am referring to a
written reference by a client that you can display on your profile. The more well known the client is
within your business community and target market the more weight it carries. Getting
recommendations from clients will help you build your professional brand as an expert, and reassures
new clients that you will be able to deliver a top notch customer experience. I have 35
recommendations from clients, co-workers, and colleagues on my profile. I have leveraged these
recommendations MANY times to gain an edge. Being able to say the following to a potential new
client is worth its weight in gold:

Don't just take my word for it. Take a look at my recommendations page on LinkedIn to see
the impact I have on my client's business and the exceptional level of customer service I
provide.
7) Use social networks to build new relationships and enhance existing ones.
Social selling is about building and maintaining business relationships. Customerstend to buy
from the people that they like and trust. One of the
best ways to gain trust from a potential client it to use
your existing network to gain referrals. When
identifying a potential client check to see if they are
connected with anyone in your network. If they are,
leverage your existing connection to gain an
introduction. Don't forget about your existing network.
As sales professionals we are constantly being told to
go after new clients. Well that new client could
already be in your network.
8) Use your blog to increase your sphere of influence.
Blog about what you want to be known for. Demonstrate your expertise via your blog posts.
9) Utilize SlideShare.
Broadcast your company's marketing materials across social media. Slide share convertsyour content
into a easily shareable link
that can be distributed using
virtually any digital media
platform. Now with the new
SlideShare.net application on
Android, I have all of my
presentations with wherever I go via my Samsung Note II. Consider following other professionals on
Slideshare that are in your industry or an industry you want to learn more about. There are some
people out there that are putting out some amazing presentations. By following their work you will
sharpen your own digital marketing skills.
Have you used any of these techniques? How have the results been? Are there other social selling
tips you would add to my list that have worked for you? Comment below...
Featured on: Sales Strategies

Maximize your Branding Efforts Using Twitter
September 03, 2014
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 21 Comments
i nShar e485
Did you know? Twitter is now up to 271 million monthly active users, and there are 500 million
tweets coming out daily! Twitter has a global presence with users spread out to all corners of the
globe.
Twitter's mission statement:
To give everyone the power to create and share
ideas and information instantly, without barriers.
Twitter is a unique social platform, that when used effectively, can be a tremendous asset in growing
your personal brand. Are you using this incredible tool to grow your personal influence? Do you
have a personal branding strategy on Twitter in place or are you just "on" Twitter? If you are just
"on" Twitter then you are missing out on a huge opportunity to brand yourself among your
colleagues, clients, and industry leaders.
The first step to branding on Twitter is to implement a personal branding strategy. When
developing your strategy here are a few things to consider:
 Your target audience and the type of followers do you hope to attract
 The message you are attempting to send to your followers about your professional brand
 Clearly define your goals in terms of what you are trying to accomplish

Make sure that your profile is complete and ready to attract followers from your target
market. In order to do so, you will want to put a powerful personal branding statement as your
header. Need inspiration on developing a personal brand statement? Check out the many wonderful
brand statements submitted from professionals all over the world for the recent Publishers &
Bloggers: Global #Personal Brand Statement: CONTEST. The effectiveness of your brand statement
will be a big determining factor in your ability to attract new followers.
Secure your Twitter handle and make sure that it is effective in conveying your brand
message. My Twitter handle is @juanblanco76. What's that, you don't think my Twitter handle
reflects a brand message? Sure it does! I am fluent in Spanish and an expert in the Latino
marketplace. Every time someone interacts with me on Twitter they are reminded of the fact that I
am bilingual. Whether your account is for your business or a personal account, having a strategic
Twitter handle that reflects your brand is critical.
Become known as an industry expert by sharing value based content. Twitter is a great place to
share your blog posts, company marketing materials, YouTube videos, or any other digital content
that will enhance your image as a thought leader among your network. Utilizing Twitter for content
sharing will greatly enhance the viewership, and get your message out to a wider audience. Make
sure to use strategic hashtags to help your Tweets reach an even broader audience outside of your
followers. Once your content starts getting favorited and re-Tweeted you will see the ripple effect
take hold and the views on your content will skyrocket. The more you Tweet about the topics you
want to be known for, the more impact you will have on your followers. Don't be shy! Tweet away!
Follow both your current clients and perspective clients. One of the bi-laws of Twitter
effectiveness is to SHARE other's content! Don't make it a one sided relationship. Make sure to
interact your followers on their Tweets, and re-Tweet when appropriate. Engaging your target market
via Twitter will help you stay top of mind with clients.
Integrate Twitter into your other branding efforts. Make sure to link your Twitter account with
your LinkedIn account. Add your Twitter handle to your email signature. Attach it to your website
and to your blogs. Using Twitter sends a message to your clients that you are up to speed on
technology and current trends.
Share some personal Tweets as well. Twitter is an opportunity for you to get to know your network
better, and for them to get to know you. It is a proven fact that people do business with people they
like. Many times a personal Tweet about something non-business related will catch someone's
attention if it is about something that they too are passionate about. Well done non-business related
Tweets can be a valuable tool to build rapport with clients.
Now it is time for your reaction to this article. Did you find this article helpful? Why or why not.
Does anyone out there have any personal branding tips via Twitter that they have used that you
would like add? Please comment below.
Featured on:
Careers: The Next Level Social Media

How to Take Your Content to #1 on LinkedIn
May 05, 2014
 4,279 Views
 105 Likes
 82 Comments
i nShar e1,047
Within 30 days of receiving publishing credentials on LinkedIn, I had amassed 645,000 views on my
first 8 articles. During this time, I increased my profile views from 135 the month before to just over
6000 in April. That is an increase of 3921%! My number of followers jumped from 1650 to 7000.
My posts were shared worldwide over 37,000 times. I received over 10,000 likes and thousands of
comments on my posts. I used the additional exposure on LinkedIn to land a valuable public
speaking engagement, increase leads for my company, close business deals, gain priceless validation
on my work from CEO's at large companies, and increase my global network by thousands of
professionals both inside and outside of my industry.
To date, 3 of my articles have gone viral worldwide. In case you missed them, here they are:
1) 7 Management Traits that Will Make All Your Employees Quit.
2) 7 Management Traits that Will Help Retain Talented Employees.
3) Valuable Business Strategies Every Company Could Learn From OtterBox.
What did I do to take two of my articles to #1, and get such a huge month over month increase in all
my LinkedIn KPI's? Here are 10 tips to help you do the same:
1) If you have not done so already, apply for your own
publishing privileges on LinkedIn. The process requires
you to upload two pieces of your original writing material.
LinkedIn also review your profile. The process took about
two months for me. A wise man recently told me, "that if
you are not promoting yourself, good luck, as nobody else
is going to do it for you."
2) Join the maximum number of groups allowed on
LinkedIn (50). Put out your posts on as many groups as

possible that are a good fit for your
material. However, don't let it be a one
sided relationship. Make to sure to
comment, like, and share other's
content in your groups. This will only
helps your exposure within the group.
Other members are more willing to
share your content if you engage with them on their own content.
3) Use Twitter to broadcast your posts. There is a huge business audience on Twitter. Every time
they favorite or retweet you your material goes out to thousands more people. Use hashtags in your
posts in front of key words. Much like Google's algorithms that use keywords to rank your website
on search lists, Twitter uses the hashtag along with key words to increase the distribution of a tweet
out to a broader audience, which will exponentially increase the number of views on your content.
Hashtags are not just to look cool with the younger generation! Unlike Facebook and LinkedIn,
popular posts don't get re-circulated automatically on Twitter. Studies show that the average shelf life
for a Twitter post is fifteen minutes.
What's that? You don't have time to update Twitter multiple times per day? Me either! That's why I
use Hoosuite to schedule my Tweets, and; automatically send them out at the scheduled times
throughout the day.
Of course, other social sites are very effective to grow the viewership on your LinkedIn content.
However, I found that with Twitter, I got a substantially higher response rate to my posts.
4) Use a catchy picture attached to your content. This one
is huge! The picture draws people in and is many times the
reason they click on your post. All three of my articles that
went viral had catchy pictures, with Lumbergh from the
Movie Office Space and Vince Lombardi the legendary
Green Bay Packers coach on the "7 Manager Traits"
articles, and then a picture of OtterBox's very unique and
cool lobby. I mean, who doesn't like a picture of an office
that has a huge metal slide with swimming Otters along
side and an employee espresso bar?
5) Network with others that are in your industry and that
are putting out their own content. I have met several other
bloggers that are putting out great material, have a large
network of followers, and are looking to engage in
mutually beneficial relationships with other bloggers.
Once you have seen the value in each other’s work, begin sharing their content across your network,
and have them do same with your content to their network.

6) Distribute your content at work. This one can be a little tricky. However, when the post is work
related, it is absolutely appropriate to distribute it there. If your material can be a value add to a
specific team or project, not only will they help with distribution by sharing it, you will gain
exposure to other areas of the company. Word of mouth can be a very powerful marketing tool. I
know that I picked up a significant lift in the viewership of my posts from my co-workers sharing it
across their networks. When your coworkers endorse your work it adds substantial credibility.
7) If there are people in your LinkedIn network that you think would
benefit from a piece of your content, send it to them directly. When
sharing your content there is an option to share with your network,
groups, and individuals. Make sure to do all three. In regards to sending
it to individuals, include a brief professional message stating what the
content is that your are sharing with them, and what value they should
expect to gain from reading it. This is a great way to stay top of mind
with your network, and expand relationships with those that you would
like to be doing business with that you are not currently. Occasionally,
sending valuable content will help you stay in front of them of, and
increase your credibility with your prospective customers.
8) Interact with your audience. When you are lucky enough to get a comment on your post, do your
best to engage with them by responding to as many of them as you can. I have learned a tremendous
amount from interacting with the readers in the comment section. In one of my articles a reader aptly
pointed out a typo in the article. I took advantage of the little edit button that comes along free with
my account and went back in and changed it. So what, the first 5,000 viewers saw the typo. The next
495,000 never knew it was there! Boom, take that print media! In all seriousness, interacting with
your audience shows them that you appreciate the time it
took them out of their busy day to read your post. Doing
so builds a relationship with your audience which
increases the chances that they will continue to read
your subsequent posts, as well as, share your content
with their own network.
9) Put out quality content that your target audience will
relate to and take value from. This may seem obvious.
However, putting out content that will resonate with an audience is easier said than done. Once you
begin blogging, you will become more of an expert in your own fields of interest from the research
you put in while writing each article, and the quality of your content will improve over time.
#10) Follow up with the people that view your profile. Profile views are like a warm lead. If the
person that views your profile can add value to your network, add them as a connection. Do not send
them a generic stock message. Make sure your message is customized, "Thank you for taking a few
minutes out of your busy day to view my profile. I would be honored to be a part of your LinkedIn
network. Please consider adding me so that we can collaborate professionally at some point in the

future." This is a great way to grow your network and follow up on potentially valuable leads. The
other choice is to not contact the people that view your profile, and ignore the opportunity knocking.
11) Send a professional message out to your top 100 power networkers using the mostviewed
connections feature. This list can be found under the
who's viewed your profile tab. Once you are there click
on the "how you rank for profile views tab," in the
upper right. Then click on "your connections" tab on the
left underneath your profile picture. Make sure that that
the message you send is reciprocal in nature by
offering to help them by sharing their content, website, following them on Twitter, etc
Why send a message out to your top 100?
A) They are your most influential connections. When they share something people take notice.
B) They typically will have massive networks. A share from someone in your top 100 can go a long
way in terms of expanding the reach of the number of eyes on your content.
12) If you have a global network that includes people in different time zones, make sure to repost
your content late at night. This way people that are in a
different area of the world that is active on LinkedIn
while you may be sleeping has a chance to see it. Don't
want to stay up late at night? Refer to #3 and use
Hootsuite to schedule your posts.
Now I'd be curious to hear from you. What methods
have you used to grow your own network on LinkedIn?
Please add to the conversation below!

11 Reasons NOT to Quit Facebook
August 28, 2014
 36,491 Views
 267 Likes
 227 Comments
i nShar e1,302
Recently, there has been a lot of discussion and articles written on LinkedIn about reasons to quit
Facebook. Some of these articles have received millions of views and sparked conversations running
thousand of comments deep into the thread. It seems to be kind of hip and rebellious to quit
Facebook. Some of the authors like to demonize Mark Zuckerberg. In their posts they put up horrible
looking pictures of Zuck that are clearly just catching him at his worst possible look. The list of
complaints range from those that cannot tolerate Facebook’s privacy policies. To those that are mad
because they were forced to download a separate app on their smartphones for FB Messenger. For
me, Facebook is a vital tool both personally and professionally. While I admit, I have a love/hate
relationship with Facebook, and I have come close to canceling my account on a couple of occasions.
Especially, when I made the mistake of accepting a random friend request from someone in high
school that went horribly wrong.However, even in spite of having a run in with a stalker, I have
remained loyal to Facebook. There are several reason why I like Facebook, and will continue to use it
going forward.
1) Great tool for those that don't get out much. If you are really busy like me Facebook can be my
only view to the outside world at times.
2) Customizable news feed allows me to stay in touch with what is important to me. My news feed
enables me to get updates on breaking news stories, local events, things that are trending, and content
from sources I want to see. Yes, I get there are paid adds, etc. Thats's why they invented scrolling.
3) Facebook is fantastic for sharing pictures and other digital content. I love being able to share
pictures easily with my network. Yes, most of the pictures I share are of my two cute daughters ages
1 and 5. It is also great for sharing links with beautiful looking previews.

4) Stay in touch with friends overseas. I remember in the 90's it took a month or more for my
letters to reach my friends in Spain, and forget calling them because that used to cost of fortune!.
Now, I can view their pictures, comment on their status, and chat with them in real time and
its FREE. There really isn't much of a better altnernative to Facebook for international messaging.
There was WhatsApp. However, we all that Facebook paid a huge sum to acquire them not too long
ago.
5) Adding another app is not that big of a deal to me. So, what you had to download another app
to do the messenger. Maybe, it was a way to make the platform more stable by offloading the
substantial added traffic that their instant messenger creates?
6) Personal group of trusted friends and family can be leveraged for insight. Except for the
occasional random from high school turned stalker, I don't accept friend requests from people outside
of my close circle of friends, colleagues, and family.
7) If you are in business you would be crazy to quit Facebook. Facebook has 800 million active
users! The target market for your company lies somewhere within those 800,000,000.
(Viual.ly)
8) I have found memories of the past in high school, college, road trips, concerts, games, hikes, and
camping trips. Besides, Throwback Thursday is fun.

9) Easy party invitations. Facebook makes putting out party invitations a breeze.
10) Music! I can easily track the happenings of all my favorite bands in one place. I have a lot of
friends who are professional musicians in various areas of the world. Facebook sure does make it
easier to hear their stuff when I am 1000's of miles away.
11) Funny videos. Ok, there are some really lame ones too. However, when I am having a bad day
or need a laugh, I know I can rely on a someone posting a funny video on Facebook to lighten my
mood.
At the end of the day, for me, the good far outweighs the bad with Facebook. How has your
experience been? Are you ready to quit because they "forced you to download an app you didn't want
gosh darn it!" Or do you see the value in the platform like I do? Weigh in here...
Featured on: Social Media

Enhance Your Company's Visibility Using Instagram
September 15, 2014
 1,616 Views
 77 Likes
 16 Comments
i nShar e376
We live in a very visual world. Gadgets that are visually stimulating are dominating the tech
marketplace, from high definition flat screen monitors and TVs, iPads, larger screen smartphones,
and now even smartwatches. Our interpretation of the world we live in and the way we take
information is largely visual. Is your company doing all it can to use pictures and video to engage
your customers and enhance your company's brand image? If not, consider using these tips to
increase your company's visibility using Instagram.

Post inspirational pictures that reflect your company's branding
stra
tegy. What is it that you want to be known for? Post pictures and videos that will inspire your
customers and promote your company's competitive advantages and brand image. OtterBox is a
company that does an amazing job inspiring their customers and promoting their brand via
Instagram. I sum up OtterBox's brand message as "customers can take their tech anywhere using their
amazingly protective cases." Their imagery reflects their brand message and inspires people to take
their tech with them on their adventures using an OtterBox case. Check out OtterBox's Instagram
page here.
Create a customer photo contest. (it is best to have at least a 1st, 2nd, and 3rd place
prizes). Encourage your customers to submit photos of themselves using your product or service.
Then promote the contest via your other social media pages such as Facebook and Twitter. Not only
does this build engagement with existing customers, but it gives you a very powerful marketing tool
to acquire new customers.
If you are landscaper, home builder, architect, interior design, or any other service company that does
improvement projects, consider posting before and after photos.There is no other greater and more
powerful way to showcase your work.

Showcase photos of your employees. Doing so gives your customers an inside view into your
company's operations. It shows the hard work that your employees put into creating a top quality
product, and the process behind it. Not only does this bring your customers closer to your brand, it
gives them a greater appreciation of the quality of your work. Additionally, your employees will
appreciate the recognition.
Give your company a cutting edge image by using the latest and greatest applications from
Instagram like Hyperlapse. Traditional, time lapse videos require holding your phone or camera still.
Hyperlapse possesses amazing stabilization technology that enables people to create while moving!
The result is a beautifully clear video with a cutting edge cinematic feel to it. Learn more here:

Connect your Facebook page, and engage your followers by sharing their pictures on your company
FB page. Follow your followers back and make an effort to like and comment on their content. Use
popular hashtags to expand the reach of your posts.
Lastly, get inspiration and ideas from other popular brands that you admire. Implement those ideas
into your company's strategy.
Now I will turn it over to you. Are you currently using Instagram as a part of you company's
marketing mix? If not, has this article inspired you to do so? Why or why not?
Featured on: Marketing & Advertising Social Media

Q&A with Social Media Mega Influencer: Viveka von
Rosen
August 25, 2014
 1,940
 24Likers
 12Comments
i nShar e317
When I joined LinkedIn six years ago, like many new users I was clueless. Not to mention,I wasn't
even on Twitter yet! Lucky for me, I quickly came across Viveka von Rosen's profile. I started
following her immediately, and began to implement her social media tips into my own strategy.
Since then, I have used Viveka's pro tips on social marketing, selling, networking, LinkedIn profile
enhancement, prospecting to enterprise, and to name a few. Using Viveka's tips, I have been able to
substantially enhance my effectiveness as a sales and digital marketing executive. I have used
LinkedIn, and other social channels to generate leads, establish key business relationships that have
lead to closed deals, publish articles that have been read by over 1 million viewers, start a group of
LinkedIn's most well respected authors, and create blogging opportunities on other websites. Without
a doubt, Viveka has been a very influential person on my career.
So, when I recently got the opportunity to meet Viveka in person for coffee, I was very excited! The
conversation that ensued was absolutely amazing, and I was thrilled at the opportunity to go back and
forth live in person with my favorite social media strategist and mentor. For a highlight of our

conversation see below. But first, here is Viveka's bio and the reasons why she is one of social
media's most influential.
Viveka's Bio:
Viveka is known internationally as the "LinkedIn Expert” and speaks to business owners,
corporations, Legal Firms and associations on the benefits of marketing with social media,
and in particular LinkedIn.
Author of “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, she is also a
regular source on LinkedIn for prestigious news outlets such as Forbes, Money Magazine,
Mashable.com, Ragan.com, SocialMediaExaminer.com, CNN and The Miami Herald.
Viveka is the host of the biggest LinkedIn chat on Twitter:#LinkedInChat (Recently quoted
by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the
largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and
transferring social media skills and strategies to her tribe.
Viveka has 30,000+ first level connections and a network of over 31 million people on
LinkedIn, and 52,000+ followers on Twitter. Her seminars, webinars and workshops have
taught and trained well over 100,000 people. (including me!)
She was also recently listed:
 Forbes 10 Most Influential Women in Social Media (2014)
 Forbes 20 Most Influential Women in Social Media (2011, 2012, 2013)
 Forbes 50 Most Influential People in Social Media (2011, 2012, 2013)
 TopRank’s 25 Women Who Rock Social Media in (2011, 2012, 2013)
 Evan Carmichael’s 2012 Top 100 Leadership Experts to Follow on Twitter (2011, 2012, 2013)
 Big Money Web’s 200 Most Fearless Women Online
 Listed by Mari Smith as having the niche quality of a social media superstar

Q&A
You have a very interesting job. Can you tell us a bit about your business, as well as, the
favorite aspect about what you do?
Since I’m the kind of person who gets bored in about 30 seconds doing the same thing, I
think one of the aspects I like most about my business is that its always changing. In any
given day I will do a 1 on 1 consultation with an amazing author or executive, teach a few
thousand people how to use LinkedIn on a webinar and write a blog post for the Social
Media Examiner. And then there’s the travel – which I love. I get to meet so many amazing
people – many of whom I already knew through Social Media.
You've traveled all over the world to spread your knowledge of LinkedIn and social media to
millions of professionals. Out of all the places you've traveled, what is your favorite spot and
why?
Do I have to pick just one? I’ve been so fortunate this year, traveling to Victoria and
Vancouver, BC; to Puerto Vallarta and Auckland, as well as some pretty amazing places in
the States like San Diego, Boston, New Orleans and NYC. But since you asked – this year

my favorite place was Auckland. Its beautiful, the people are amazing and its very tech
savvy. And they have really good honey!
-Viveka in Action in Aucklund
Out of all the places you've been, I'm sure that not everything has always gone to plan. What is
the most unusual thing that has ever happened to you while on the road for work?
Well – I think the trip to Puerto Vallarta. I was there with some pretty heavy social media
hitters – it was amazing. So even though the Conference organizers skipped out on paying
our fees and expenses, it was totally worth it getting to hang out and drink copious amounts
of Tequila with folks like Andrea Vahl, Lon Safko, Brian Massey and Jamie Turner (and
their equally amazing spouses). We really formed a bond – totally worth the lost wages!
What do you like to do when you're not traveling around the globe? What are your hobbies?
Well – I try to get away from it all when I’m not working, so I likehiking near my house in
Colorado. We also try and take a few camping trips away from cell service a few times a
year! And there is the great skiing. It’s my goal to get my legs back and master those bumps
this year! I am so blessed to live here. I also got my PADI certification last year so I have
been diving like a crazy woman wherever and whenever I can! I’ve been fortunate to add a
few days of diving on to some of myspeaking gigs too!

What does the future hold for social media and digital marketing? How will it affect the way
we do business in 5-10 years?
I don’t think we’ll recognize it. I’m not sure what will influence the future more – hardware
or software. You see things like Oculus Rift that popped up seemingly over night and that’s
got to have a massive effect on the direction we’ll go. But then again,when I was in
Auckland the other Keynote Speaker was Dr. MarkSagar who introduced the first fully
responsive, CGI AI baby. The emotions it evoked in its responses to the audience
were amazing! So stuff like that will have an effect too. I can barely tell you what next year
will bring – much less 5-10 years! Crazytech. AI responsiveness, fully adaptive and
responsive systems. It’s amazing!
What is your latest hot tip for LinkedIn effectiveness?
To steal a phrase from Bryan Seely (who has the funniest profile on LinkedIn), be
boldly humble. Be bold. Don’t be afraid to reach out to people. Make connection. Get
introductions. Ask for help. Just don’t blatantly push your wares on your unsuspecting
audience. And then when you are approached or engage with folks, be humble. Listen. Try
and be of service. LinkedIn gives you lots of tools to help you do this – groups is a great
place to be both bold and humble! LinkedIn is a tool. Its just another channel you can use
to communicate with the people that can help you grow you. I think my best advice is "Just
use it." A little bit everyday goes a long, long way.
Final Thoughts...
With as busy as Viveka is leading webinars, giving presentations, publishing books, traveling for
business, and and keeping up with a global client base, I am very honored that she would take the
time to meet with me. It's not everyday that you get to meet an online mentor with Viveka's stature
live and in person.
However, when meeting someone that you've only met online you find yourself wondering are they
going to live up to the expectations I've created for them and will they be as good in person as they
appear to be online? Well, all I can say is that Viveka delivered in a big way! I found her to be

energetic, creative, engaging, knowledgeable, and just plain fun to hangout with! You know what the
best part is? I'm on her calendar again next month!
Please do see the links above in Viveka's bio to follow her influential social media strategies.
Your career will thank you later!

Global #Personal Brand Statement: CONTEST!
July 30, 2014
 3,362
 67Likers
 79Comments
i nShar e740
Who are you? More specifically, what is your personal brand statement? If you are at anetworking
event and you are next in line to shake the CEO's hand, do you have impactful statement about
yourself that he or she would remember you by? Do you have a powerful brand statement at the top
of your resume and LinkedIn profile that catches people's attention and makes them want to continue
reading?
If you don't have a catchy personal brand
statement, chances are the people you meet are
forgetting you. They are clicking off your LinkedIn
profile, because they quickly became uninterested.
Last but not least, your resume is being discarded.
In today's busy world many times you only have a
few seconds to impress the people that you would
like to be doing business with or working for. If
you don't have a strong statement about yourself
they will lose interest and move on.
A personal brand statement is a vision of how you see yourself and your unique skill set. It is a bold
statement of the value you can bring to the table in a business relationship. The brand you put out to
the world reflects your reputation and image as an expert within your sphere of influence. Your brand
statement should be a consistent message that you can project across all of your social media and
digital channels.
Now for the contest. Here is how it works:

What do you need to do to enter?
Submit your personal brand statement in the comment section of this article. Then click "like" and
share this article with your network. Your brand statement should be 30 words or less.
Our Panel from Publishers & Bloggers
I have assembled an esteemed panel of 7 elite professionals that are thought leaders within their
industry that will decide on the winner. Our panelists include a former United States Assistant
Secretary of Transportation, social media guru, global construction expert, 3 time #1 hit author on
LinkedIn, world renowned author and career coach, a dynamic change agent, and MORE! For
details, click on their profiles, view and follow their Twitter accounts, and read their articles on
LinkedIn. They are published authors whose works have been shared across various world renown
media channels. Collectively, we are members of a passionate group of authors and digital content
enthusiasts: Publishers and Bloggers.
What do you get if you win?
If the panelists pick your personal brand statement as the best
and most creative, you win a TREMENDOUS AMOUNT
OF EXPOSURE for your brand statement, and profile on
LinkedIn. Collectively, the panel has over 80,000 global
followers on LinkedIn. The winning brand statement, as well
as, a link to the winners LinkedIn profile and Twitter page will
be shared on each of the panelists' personal LinkedIn page, the
Publishers & Bloggers group page, and on this article. (I will
go back in to the article and edit it to highlight the winner's
brand statement and profile). A winner will be picked after 7
days. The winner's brand statement, LinkedIn profile, and
Twitter handle will be broadcasted out for the entire world to
see! Within the 80,000 people in the panelists' combined networks, there are a tremendous amount of
high quality professionals, industry leaders, media experts, CEO's, and MORE. All of whom the
winner's brand will be exposed to.
TO INSPIRE YOU, I HAVE INCLUDED THE BRAND STATEMENT FOR EACH
PANELIST, AS WELL AS, A LINK TO THEIR PROFILES ON LINKEDIN, TWITTER,
AND PUBLISHER PAGES.

Dr. Oliver McGee on @LinkedIn
@olivermcgee
Read Dr. McGee's Articles
"Partnership Possibilities for America, Invested in (STEEP) Giving
Forward (www.OliverMcGee.org)"
Elizabeth Dehn on @LinkedIn
@elizabethdehn
Read Elizabeth's articles

"Engaging professional communications and digital marketing specialist, focused on
altrocentricism and sustainability. Attracting a network of professionals and
organizations with similar plights to connect them for further good."
John White on @LinkedIn
@juanblanco76
Read John's Articles
"Innovative B2B sales and digital marketing executive with a keen ability to develop
valuable business relationships and create viral content across #social media."
Prakashan B.V on @LinkedIn
@BVPRGJ
Read Prakashan's articles

"Harnessing the power of LinkedIn by posting inspirational articles from own
experiences. Techno-commercial professional involved in promoting technology
useful for society, construction, and engineering industry related services, products,
solutions and software."
Genevieve Flight on @LinkedIn
@GenevieveFlight
Read Genevieve's Articles
"I energize, focus and align my clients using my holistic insight,
intuitive and innovative Mind to help clients achieve their dreams &
goals while shining their 'light' wherever they go."
Paul Drury on @LinkedIn
@thePaulDrury
Read Paul's Articles

"An adventurous monkey, not afraid of swinging onto new branches
before knowing whether they will hold his weight."
John Graffio on LinkedIn
@JohnGraffio
Read John's articles
"Visionary thinker who inspires the mind through
writing, art, science and literature in order to inspire
others in their quests."
Now we would like to hear from #YOU! Remember to add your personal brand statement in the
comment section, then click like, and share the article. We look forward to reading your brand
statements! May the best and most creative brander win!
***************************************UPDATE
8/6/2014**************************************************
There were some amazing personal brand statements entered in the contest. After a very difficult
decision, the panelists voted Whitney L. White as the winner of the first ever Global #Personal Brand
Statement: CONTEST! Great job and congratulations, Whitney. See below for the winning brand
statement, as well as, links to both Whitney's LinkedIn profileand Twitter page.

Whitney L. White
"Digitally-driven to deliver durable
career advice for #millennials by a
shatterproof bond to social media.

Passionate for helping others overcome
barriers, reach their goals, and live to
tweet about it!"
@TheWriteGirl_

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