John Mayer is an American singer-songwriter born in 1977 in Connecticut. He began his music career in 1998 and is known for his skills in vocals, guitar, and songwriting across multiple genres including pop, blues, and folk. Some of his most successful albums include Room for Squares (2001), Heavier Things (2003), and Continuum (2006), which won several Grammys. Mayer has a strong online presence on websites like Twitter, Facebook, and YouTube to engage with fans and promote his music.

2. The Basics
Born
John Clayton Mayer
Date
October 16, 1977
Location
Born in Bridgeport, Connecticut and raised in Fairfield
Education
Berklee College of Music
Occupation
Recording artist, producer, environmentalist
Wikipedia.com

3. The Musical Side
Genres
Pop, blues, acoustic, blue-eyed soul, rock, country, folk
Instruments
Vocals, guitar, omnichord, piano, vibraphone, harmonica, percussion
Years Active
1998 – present
Labels
Arista Records, Aware Records, Columbia Records
First Commercial Single Release
“No Such Thing” (February 18, 2002)
Wikipedia.com

4. Discography
Room for Squares (2001)
Heavier Things (2003)
Continuum (2006)
Battle Studies (2009)
Born and Raised (2012)
Paradise Valley (2013)
Wikipedia.com

5. Major Label and Commercial
Success
Peak: 2000-2004
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Album: Room for Squares (2001)
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Initially an internet-album
Aware records made a deal with Columbia records and a re-release was generated
in 2003
Main hits: Your Body is a Wonderland, Why Georgia, No Such Thing
Awards: Grammy for Best Male Vocal Performance for Your Body is a Wonderland
(2003)
Album: Heavier Things (2003)
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Peaked at number one on US Billboard 200 chart
Main hit: Daughters
Awards: Grammy for Song of the Year and Best Male Pop Vocal Performance for
Daughters (2005)
Wikipedia.com

6. A Change of Heart
2005
 Closed up shop on acoustic music and collaborated
with big blues and jazz artists
 Eric Clapton, B.B King, Buddy Guy
Wikipedia.com

7. Recent Successes
Continuum (2006)
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Sound: Pop music sound and feel, with touch of jazz and blues
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Main hits: Gravity, Waiting on the World to Change, Say
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Awards: Nominated for five Grammy awards, won Best Pop Song with Vocal for Waiting on
the World to Change, Best Male Pop Vocal Performance for Say, Best Male Rock
Performance for Gravity, and Best Pop album for Continuum, featured in Time’s Top 100
Most Influential People of 2007
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Inducted into Songwriters Hall of Fame (2006) and honored with Hal David Starlight
Award
Wikipedia.com

8. Recent Successes
Battle Studies and Born and Raised (2009-2012)
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Main hits: Who Says, Heartbreak Warfare, Half of my Heart (feat. Taylor Swift),
Shadow Days
Paradise Valley (2013)
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Sixth studio album
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Main hits: Paper Doll, Who You Love (feat. Katy Perry)
Wikipedia.com

9. Online and Social Media
Presence
Website: johnmayer.com
Twitter: @johnmayer
Facebook: facebook.com/johnmayer
Tumblr: johnmayer.tumblr.com
iTunes: itunes.apple.com/artist/john-mayer/id472054
YouTube: youtube.com/user/mayermusic
Instagram: @johnmayer
MySpace: myspace.com/johnmayer
Last.fm: last.fm/music/John+Mayer
SoundCloud:soundcloud.com/johnmayer
8tracks: 8tracks.com/explore/john_mayer

14. Online Communities
around JCM
Fan Sites and Forums:
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Created and maintained by official representatives and/or fans
Some require subscription with monthly/yearly fee
Keep fans up-to-date with current information, promotions, important dates, new releases
Facebook Pages:
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Created and maintained by official representatives and/or fans
Free of charge, require a “like”
Keep fans up-to-date with current information, promotions, important dates, new releases
Twitter Fan Pages:
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Created and maintained by official representatives and/or fans
Free of charge, require a “follow”
Keep fans up-to-date with current information, promotions, important dates, new releases
Tabloid/Gossip Sites:
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Created and maintained by people in media industry
Some require subscription with monthly/yearly fee
Keep fans up-to-date with current information, promotions, important dates, new releases
May provide skewed data

15. Finding an Audience
 Multiple platforms allows for accessibility among all
audiences
 Multiple platforms allows for accessibility among
various forums
 Smartphones, internet, tablets etc.

16. Posted Content
 Promotion of new material
 Development of online united communities
 Discussion of new projects
 Fan engagement

17. Fan Engagement
 Direct tweets
 “Likes” and “Retweets”
 Replies to posts
 Fan discussion sessions
 Reciprocation
 “Tweet for track”, “Tweet for Follow”

18. The Social Push
 Asking fans to live tweet at concert
 Requests, reviews etc.
 Requesting fans to donate to outside charity at
concert venue

19. Consistency
 Tweets: few times per day
 Recently joined again (left twitter from 2010-2012)
 Facebook Page: few times per week
 Instagram: few times per week
 More often on tour

20. The Future
"I want to make the commitment now, that there's going
to be a lot of music going around," John Mayer