Joe McNally, a National Geographic photographer, gave a conference on his career and photography techniques. He showed photos from his career, including one of Diana Ross that some mistook for Beyoncé. McNally discussed taking risky photos, like one hanging from a helicopter near the Hollywood sign. He had volunteers try flash photography on stage, joking with them. McNally took multiple shots to get the perfect photo, showing the work involved. After questions, attendees got photos with McNally, including the student who recounted signing McNally's bag at the end of the charismatic presentation.