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Four Types of Resource Constrained Innovation
Type What? How?
Cost
innovation
• It transforms the cost structure to bring
more value for money.
• Saves material resources to focus on
acceptable quality of the product.
It reduces costs in the value-chain by local sourcing or raw materials, using
alternatives, using cost-effective activities/material, capitalizing on
standards and common components, capitalizing on existing technologies,
bringing efficiency in processes and economies of scale, and capitalizing of
location-based advantages.
Good-enough
innovation
• Offers standard product functionality by
adapting and reengineering the
existing/old product.
• It improves specific value-adding
functions in the product based on users
requirement.
It is achieved through constant focus on core functionalities of the
product, bringing novelties, ease of use, robustness and new features in
the limitation of low energy consumption.
Frugal
innovation
Instead of focusing on cost and re-
engineering, it focuses on new products
and product architecture to enable new
applications/uses at significantly low prices.
Unlike other types it has the potential to create new markets because it is
directed towards intended purpose based on the context. It is more of a
needs-based perspective keeping a close attention to price-performance
ratio. Therefore, balances out the demand-performance equation.
Reverse
innovation
It stresses upon the market realm rather
than the product realm. (E.g., Healthcare
innovations in India)
The innovative product is designed and manufactured in resource
constrained environments (emerging economies) to serve local demands
but results in meeting high-end needs of developed economies. Serves the
cost conscious and efficiency seeking customers of developed countries.

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JoDS_RC_Innovation.pptx

  • 1. Four Types of Resource Constrained Innovation Type What? How? Cost innovation • It transforms the cost structure to bring more value for money. • Saves material resources to focus on acceptable quality of the product. It reduces costs in the value-chain by local sourcing or raw materials, using alternatives, using cost-effective activities/material, capitalizing on standards and common components, capitalizing on existing technologies, bringing efficiency in processes and economies of scale, and capitalizing of location-based advantages. Good-enough innovation • Offers standard product functionality by adapting and reengineering the existing/old product. • It improves specific value-adding functions in the product based on users requirement. It is achieved through constant focus on core functionalities of the product, bringing novelties, ease of use, robustness and new features in the limitation of low energy consumption. Frugal innovation Instead of focusing on cost and re- engineering, it focuses on new products and product architecture to enable new applications/uses at significantly low prices. Unlike other types it has the potential to create new markets because it is directed towards intended purpose based on the context. It is more of a needs-based perspective keeping a close attention to price-performance ratio. Therefore, balances out the demand-performance equation. Reverse innovation It stresses upon the market realm rather than the product realm. (E.g., Healthcare innovations in India) The innovative product is designed and manufactured in resource constrained environments (emerging economies) to serve local demands but results in meeting high-end needs of developed economies. Serves the cost conscious and efficiency seeking customers of developed countries.