The document discusses the importance of purpose in various aspects of life, including personal well-being and organizational success. It highlights the science behind purpose, its impact on health and productivity, and the need for individuals and leaders to discover and align with their core values. The author, Brandon Peele, emphasizes that knowing one's purpose can lead to a more fulfilled life and contribute to a better world.

1. UNLOCKING THE
POWER OF PURPOSE
The Science, History and Practice of Purpose
Prepared by The EVR1 Institute for

2. MY LOVE AFFAIR WITH PURPOSE
• Who am I?
• Berkeley, CA
• Career on Wall St., in Silicon
Valley, as a social
entrepreneur and teacher at
UC Berkeley
• 3 years as a Global Purpose
Advocate
• My to promise to you:
• RESEARCH
• NEW INSPIRING POSSIBILITY
• COMMITMENT to deepen
your purpose in the world

3. WHAT WOULD
THE WORLD LOOK LIKE
IF EVERYONE KNEW THEIR
PURPOSE?

4. WHAT IS PURPOSE?
Ethics? Morals?
Vision? Mission?
Meaning? Intuition?
1. Being
2. Doing
3. Mission

5. PURPOSE 101
1. Why
2. Ego vs. soul
3. Static & Evolutionary
4. Always living it – IMPLICIT vs EXPLICIT
- EXPLICIT – we are aware of costs of not living it

7. STRATEGY & PURPOSE
Parts
What & How
Out - In
Goal-
oriented
Market-Driven
Left Brain
Opportunist
Whole
Why
In – Out
Process-
oriented
Soul-Driven
Right Brain
Emancipation

8. PURPOSE

9. "A leader will find it difficult to articulate a coherent
vision unless it expresses his core values, his
basic identity. One must first embark on the
formidable journey of self-discovery in order to
create a vision with authentic soul.”
- Mihaly Csikszentmihalyi

10. THE SCIENCE OF
PURPOSE

11. LONG LIFE
+ 7 YEARS
- CORTISOL
- 23% MORTALITY

12. 2X
LEARNING
REDUCED
RATES OF:
- ALZHEIMER’S
- DEPRESSION
- STROKE
BRAIN
INSURANCE
40% MORE
LIKELY TO BE
CONTENTED

13. 19% REDUCTION IN
CORONARY MORTALITY
RATES

14. 31% INCREASE IN
EXPERIENCE OF
LOVE

15. ECONOMIC ROCKET FUEL
• HIRING: 70% of Millenials (<37) list purpose
as a must have at work
• PRODUCTIVITY: 4x more likely of being
engaged at work
• PROFIT: 91% of executives link a strong
corporate purpose with profitability
• STRATEGY: Global CEOs rank purpose as
one of the top things to focus on, along
with ethics and values
• WEALTH: 47% increase in reported feelings
of abundance

16. POVERTY OF
PURPOSE
80% OF CEOS
DON’T KNOW
THEIR PURPOSE
87% OF
HUMANITY
DISENGAGED
AT WORK

17. IN THE LAST 40
YEARS, THE
PLANET HAS
LOST 50% OF
ITS WILDLIFE
SPECIES
EXTINCTION
RATES 1000X
PRE-INDUSTRIAL
CIVILIZATION
GOVERNMENT
IMPOTENCE

19. NASA AND UNITED
NATIONS STUDIES
PREDICT THE COLLAPSE
OF HUMANITY IN
~ 15 YEARS

21. CREATES A BETTER WORLD
#1 FACTOR IN
YOUTH
LEARNING AND
HAPPINESS
INCREASES
RACIAL TOLERANCE
INCREASES
LIKELIHOOD OF
CHARITABLE GIVING
BY 50%

22. SUSTAINABILITY• 16% of the US and 50% of the EU make
purchases aligned with their life’s purpose
• 800% increase in news about sustainable
businesses between 2001 and 2011
• As of 2008, 350+ professors in social
entrepreneurship from 35+ countries, with
30+ national and international competitions,
800 different articles and 200 cases used in
social entrepreneurship courses

23. 1. FINANCIAL CAPITAL
2. HUMAN CAPITAL
3. ECOLOGICAL CAPITAL
4. PSYCHOLOGICAL
CAPITAL
THE 4TH WAVE OF
CAPITALISM

24. "A leader will find it difficult to articulate a
coherent vision unless it expresses his core
values, his basic identity. One must first
embark on the formidable journey of self-
discovery in order to create a vision with
authentic soul.”
- Mihaly Csikszentmihalyi

25. 1. Discovering that purpose is
possible, practical and
scientific
2. Freedom from ego / fear
3. Soul access – feeling the
sense of purpose within
4. Achieving with purpose
THE 4 ECSTASIES OF PURPOSE

26. PURPOSE 201
1. Purpose is holistically informed
2. Purpose is a bridge
3. Purpose is your primary love
relationship
4. Purpose is fullness and commitment

27. WHAT WOULD
THE WORLD LOOK LIKE
IF EVERYONE KNEW THEIR
PURPOSE?

28. LIVING YOUR PURPOSE
1. ASSESS
2. GET SUPPORT
3. DISCOVER
4. INTEGRATE
5. CREATE
& SERVE6. EVANGELIZE

29. THANK YOU!

30. BRANDON PEELE
GLOBAL PURPOSE ADVOCATE
B@EVR1.CO | HTTP://EVR1.CO