JJ Pitch
•Download as PPTX, PDF•
0 likes•300 views
The marketing pitch proposes promoting JimmyJane's line of sex toys by associating them positively with couples, luxury items, fantasy, and safety. It notes barriers like stigma around vibrators and female sexual dissatisfaction. The proposed solution is to create a positive view of sex toys to enhance satisfaction for both men and women. Advertising methods aim for a balanced combination of arousal and energy through less explicit depictions. Print ads would run in magazines like Cosmopolitan and online ads on platforms like Instagram target consumers' problems with achieving orgasm.
Report
Share
Report
Share
Recommended
Brand Attachment Webcast 021108 Final Nn
The document discusses how brands can form attachments with women in today's consumer landscape. It outlines a shift from brand-led marketing to a more consumer-centric approach where women have unprecedented economic power and influence. The classic model of seeking brand loyalty is giving way to a new model where brands aim to become evangelists through sensory, emotional and symbolic experiences that foster an intangible "it factor" like charisma, contentment or challenge. Case studies are provided of brands like Daily Candy, Activia and Harley Davidson that demonstrated these principles successfully.
GamesWest 2013 December
This document discusses opportunities for indie game developers on Windows and Windows Phone platforms. It notes that customers are downloading more games than any other app type and are willing to spend money. The Windows 8 and Windows Phone 8 platforms provide opportunities to give customers what they want through a shared development experience across devices. Several indie developers are highlighted who have found success on the Windows platforms with one game achieving over 1 million downloads. The document promotes resources and programs available to indie developers, including free developer accounts and the Imagine Cup game development competition.
Dany favao
The document discusses issues facing modern society such as high unemployment, bankruptcies, and declining social security funds. It then summarizes potential but unrealistic solutions proposed by some groups. The document advocates that realistic solutions include people needing to work more hours for less pay, retire later, pay higher taxes, and take responsibility for their own retirement and health. The bulk of the document then promotes a wellness company called XanGo as offering a great business opportunity in the growing wellness industry. It outlines XanGo's track record of success, management team, charitable initiatives, products including mangosteen juice and skin care products, and compensation plan. The document encourages readers to sign up and work their way up to earning higher commissions
Dots 2016 - Nishma Robb, Head of Ads Marketing UK at Google
The document discusses the power of communication to challenge negative gender stereotypes. It provides statistics showing that many women feel discriminated against or that their opinions are less valued because of their gender. Advertising plays an important role in forming stereotypes, and research finds that many ads still show women in non-progressive or negative stereotypical ways. However, campaigns aimed at empowering women, also known as "femvertising", have been successful for brands and increasing sales. While most people support brands promoting positive female messages, there is also growing fatigue around ads becoming too repetitive or formulaic. The document encourages using creativity and inclusiveness to break barriers and stereotypes in advertising.
Marketing Strategy for Enigma / LELO
The document summarizes information about various sex toys that are competing in the luxury vibrator market. It provides details on 14 different vibrators such as price, shipping costs, target audience, marketing tactics, and social media presence. The toys range in price from $35-290 and are targeted towards experienced women. Marketing focuses on luxury features and experiences.
8749-004-001_Acclaim2016_Senegence_Custom_Final_RRD
This document discusses how direct selling careers are becoming increasingly popular as they allow people to pursue their passions. It notes that over half of American workers report being unhappy with their jobs, while direct selling provides flexibility and independence. Direct selling sales and distributor numbers have reached record highs in recent years, showing more people are finding career satisfaction through this model compared to traditional jobs. The freedom and ability to control their own success helps direct sellers feel more passionate about their work.
Ngo
The document provides recommendations for how NGOs should spread the word in today's world. It recommends using websites, videos, social media, campaigns, celebrities, apps, events, augmented reality, and virtual reality. Websites should have donate buttons and testimonials. Videos are impactful and can convey intangible issues through live action and stories. Social media allows constant updates. Campaigns and celebrities can inspire support. Apps make donating easy. Events fundraise. AR helps locate NGOs. VR immerses audiences in experiences. Low-cost options are also suggested if budgets are limited. The overall goal is to effectively spread awareness and generate empathy to gain donors, volunteers, and supporters.
How Should An NGO Spread The Word In Today’s World?
The document provides recommendations for how NGOs should spread the word in today's world. It recommends using websites with donate buttons and testimonials, videos on social media platforms to generate empathy, campaigns with innovative ideas, enlisting celebrities, mobile apps, events, augmented reality, and virtual reality to immerse donors. While budgets may limit options, social media, emails, and personal visits can still help spread awareness. The overall goal is to effectively communicate the NGO's mission and impact to inspire support.
Recommended
Brand Attachment Webcast 021108 Final Nn
The document discusses how brands can form attachments with women in today's consumer landscape. It outlines a shift from brand-led marketing to a more consumer-centric approach where women have unprecedented economic power and influence. The classic model of seeking brand loyalty is giving way to a new model where brands aim to become evangelists through sensory, emotional and symbolic experiences that foster an intangible "it factor" like charisma, contentment or challenge. Case studies are provided of brands like Daily Candy, Activia and Harley Davidson that demonstrated these principles successfully.
GamesWest 2013 December
This document discusses opportunities for indie game developers on Windows and Windows Phone platforms. It notes that customers are downloading more games than any other app type and are willing to spend money. The Windows 8 and Windows Phone 8 platforms provide opportunities to give customers what they want through a shared development experience across devices. Several indie developers are highlighted who have found success on the Windows platforms with one game achieving over 1 million downloads. The document promotes resources and programs available to indie developers, including free developer accounts and the Imagine Cup game development competition.
Dany favao
The document discusses issues facing modern society such as high unemployment, bankruptcies, and declining social security funds. It then summarizes potential but unrealistic solutions proposed by some groups. The document advocates that realistic solutions include people needing to work more hours for less pay, retire later, pay higher taxes, and take responsibility for their own retirement and health. The bulk of the document then promotes a wellness company called XanGo as offering a great business opportunity in the growing wellness industry. It outlines XanGo's track record of success, management team, charitable initiatives, products including mangosteen juice and skin care products, and compensation plan. The document encourages readers to sign up and work their way up to earning higher commissions
Dots 2016 - Nishma Robb, Head of Ads Marketing UK at Google
The document discusses the power of communication to challenge negative gender stereotypes. It provides statistics showing that many women feel discriminated against or that their opinions are less valued because of their gender. Advertising plays an important role in forming stereotypes, and research finds that many ads still show women in non-progressive or negative stereotypical ways. However, campaigns aimed at empowering women, also known as "femvertising", have been successful for brands and increasing sales. While most people support brands promoting positive female messages, there is also growing fatigue around ads becoming too repetitive or formulaic. The document encourages using creativity and inclusiveness to break barriers and stereotypes in advertising.
Marketing Strategy for Enigma / LELO
The document summarizes information about various sex toys that are competing in the luxury vibrator market. It provides details on 14 different vibrators such as price, shipping costs, target audience, marketing tactics, and social media presence. The toys range in price from $35-290 and are targeted towards experienced women. Marketing focuses on luxury features and experiences.
8749-004-001_Acclaim2016_Senegence_Custom_Final_RRD
This document discusses how direct selling careers are becoming increasingly popular as they allow people to pursue their passions. It notes that over half of American workers report being unhappy with their jobs, while direct selling provides flexibility and independence. Direct selling sales and distributor numbers have reached record highs in recent years, showing more people are finding career satisfaction through this model compared to traditional jobs. The freedom and ability to control their own success helps direct sellers feel more passionate about their work.
Ngo
The document provides recommendations for how NGOs should spread the word in today's world. It recommends using websites, videos, social media, campaigns, celebrities, apps, events, augmented reality, and virtual reality. Websites should have donate buttons and testimonials. Videos are impactful and can convey intangible issues through live action and stories. Social media allows constant updates. Campaigns and celebrities can inspire support. Apps make donating easy. Events fundraise. AR helps locate NGOs. VR immerses audiences in experiences. Low-cost options are also suggested if budgets are limited. The overall goal is to effectively spread awareness and generate empathy to gain donors, volunteers, and supporters.
How Should An NGO Spread The Word In Today’s World?
The document provides recommendations for how NGOs should spread the word in today's world. It recommends using websites with donate buttons and testimonials, videos on social media platforms to generate empathy, campaigns with innovative ideas, enlisting celebrities, mobile apps, events, augmented reality, and virtual reality to immerse donors. While budgets may limit options, social media, emails, and personal visits can still help spread awareness. The overall goal is to effectively communicate the NGO's mission and impact to inspire support.
Creating and activating Scope’s brand story | The power of human stories conf...
Danielle Wootton, head of marketing, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Soul Purpose Lifestyle Company
Soul Purpose is a direct selling company that sells natural beauty, wellness, and lifestyle products. It aims to provide entrepreneurial opportunities for minorities and communities. The company was founded by Nadine Thompson in 2008 and has over 150 products. It offers benefits like residual income, tax benefits, and ground floor opportunity for those who sign up as lifestyle consultants through a small startup kit.
Rise of the SheConomy: Building a Base of Women Donors and Advocates
Rise of the SheConomy: Building a Base of Women Donors and Advocates Rad Campaign and Women Who Tech
If your nonprofit doesn’t have a solid outreach strategy to cultivate women donors and activists, your organization is missing out on huge opportunities to grow your advocacy and donor base. Why? Women account for 85% of all consumer purchases including everything from autos to health care to donating money to charity. In fact, women make contributions to twice as many charitable organizations as men do. Women also bring in half or more of the income in 55 percent of U.S. households. And Women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. Need more reasons to cultivate women? Women also volunteer much more than men do. Thirty-two percent of women, compared to just 25 percent of men, volunteer across every state, age group and education level. Join Allyson Kapin, Founding Partner of Rad Campaign and Women Who Tech, Jocelyn Harmon of Care2 and Wendy Harman of the American Red Cross for this exciting panel. During the session these seasoned marketers and nonprofit campaigners will give you the low down on:
· how powerful and important women are to the vitality of nonprofits including hard data that you can take back to the office and share with others.
· how to reach women across multiple channels ranging from direct mail to social media
· how to plan a multi-channel campaign to successfully reach women.How to achieve ultimate success slideshare
The document discusses strategies and tactics for ultimate success presented by Anita Kumari Srivastava, founder of HappinessFactors. HappinessFactors creates emotional wellness solutions combining Eastern and Western approaches. Anita discusses developing a growth mindset, managing time and focus effectively, dealing with setbacks, and the importance of routines, self-care, and celebrating wins. She offers coaching packages on topics like leadership, startups, relationships, and presentations to help clients achieve success.
The shortest path to success
- The document promotes a network marketing opportunity selling Jinga Juice health products. It summarizes the products which combine wheatgrass and guyabano, and their health benefits.
- It describes the compensation plan including retail profits, wholesale commissions, override commissions from sales matches, sales rebates, and potential profit sharing. Calculations show potential monthly incomes ranging from $900 to $2.1 million.
- The conclusion exhorts the reader to take action and choose success by joining the opportunity. Contact details are provided for the promoter, Ronald Andres.
Adverts
Advertisements can have both positive and negative effects on society. Positively, campaigns by TATA Tea and P&G have encouraged social awareness and responsibility. However, some advertisements perpetuate harmful stereotypes, especially regarding the treatment of women. Many ads overly sexualize women or use their images unnecessarily to boost sales. This can negatively impact societal views of women and gender relations. While advertisements influence culture, citizens must also voice feedback to curb misleading or undesirable ads and help improve society.
Soul Purpose Lifestyle Company
Soul Purpose Lifestyle Company is a direct selling company that sells natural beauty, wellness, and lifestyle products. It aims to empower entrepreneurs and provide opportunities for women, minorities, and their communities. The company was founded by Nadine Thompson and offers over 150 products across categories like body, beauty, style, and spirit. It has a compensation plan with benefits like retail profits, bonuses, and revenue sharing. To join as an entrepreneur, applicants pay an enrollment fee and can choose from different success packs to get started marketing the products.
TEENS, SOCIAL MEDIA, AND BODY IMAGE.pptx
This document discusses body image, particularly for teens. It provides statistics showing that many adults are dissatisfied with their body. Influences on body image for teens include peers, family, personality traits, and media like magazines, TV, movies, which often portray thin bodies. Social media can also impact body image both positively and negatively, depending on the content. Tips are provided for promoting healthy weight and body image such as modeling healthy behaviors, focusing on health not weight, and providing support. The conclusion emphasizes respecting differences and focusing on health, self-improvement, and considering how actions impact others.
The launch of the Versus Arthritis brand
Shree Rajani, head of communications and Bronte McConnell, social media manager, Versus Arthritis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
strategic-plan
The document provides details about a marketing campaign for the Girls Empowerment Network (GEN) created by a group of students. It includes a situation analysis, SWOT analysis, goals and objectives, target audience, strategy, messages, channels, and logistics. The campaign aims to promote GEN's new "She Belongs Here" initiative and increase attendance at their annual conference through a promotional video. It will target parents of 8-12 year old girls on social media and the GEN website to raise awareness of GEN's mission to empower young women.
Using Your Social Media Influence for Social Good
We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say.
Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back.
If you have a blog and/or are active in social media, you can use your influence to spread some good. It’s easier than you think. And, no, it doesn’t involve donating lots of time and money. In this webinar, hosted by Sverve, Jennifer Barbour, chief engagement officer of Another Jennifer Blog + Writing Lab, discussed:
• Why social good deserves space in your social media channels
• Choosing a cause to write about and support
• Way to promote social good on your blog / social media
• Getting your readers involved with social good
• Social good networks to join
• Measuring your impact
Leadership Development - The Compound Effect by Darren Hardy
This document provides guidance on leadership development and achieving success through goal setting and developing good habits. It emphasizes that success comes from a series of small, consistent choices over time, not big actions. Developing habits like reading, exercise and keeping score of goals can lead to radical long-term differences. Breaking bad habits and establishing new, purposeful habits aligned with meaningful goals is key to achieving outcomes. The document stresses that we have full responsibility and control over our choices and responses.
Uth transformations
This document promotes a skin care product called Ūth Créme using glycans. It provides multiple before and after photos of real people who saw improvements in their skin, such as reduced wrinkles and scarring, after using the product. It also discusses the high quality ingredients in Ūth Créme and how orders help provide meals to malnourished children through a social entrepreneur program at no extra cost to customers. The document encourages contacting the author to purchase Ūth Créme or join their team.
Tyranny of Advertising
The document summarizes key techniques used in advertising to influence consumers, such as celebrity endorsements, direct comparisons, and playing on social embarrassment. It discusses how advertising enforces stereotypes around gender, body image, and consumption. Specific ads are analyzed that promote narrow definitions of masculinity and femininity, unrealistic expectations, and false notions that consumption and material goods are tied to identity and happiness. The conclusion encourages developing skills to recognize how ads construct false problems and solutions to manipulate consumers.
Smile rationale (1)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone in struggling with mental health problems. Ideas include ads with gloomy/uplifting music or depicting how social interaction can improve one's mood. Previous successful mental health ads are examined that portrayed feelings of characters through their perspective to connect with audiences. The proposed ad would show the different perspectives of a character struggling with mental health and one who is not, demonstrating how smiling and socializing with others who care can improve one's mood and attitude for the day. The unique selling point is hoping to reach those struggling to smile by showing how activities one enjoys can change how one behaves and thinks throughout
PRAGYA TV - 24*7 Socio - Spiritual Lifestyle Channel
Launched on November 24, 2007, Pragya TV ( a CCL venture) is a positive lifestyle channel that aims at creating a world of healthy living and positive thinking. The approach of the channel is scientific and is focused on Physical , Emotional , Social and Spiritual wellbeing . The channel believes that world can be healed and we are all healers as well. The programs are highly research based, thought provoking and educative, entertaining and delightful to watch.
Mediaplan
The marketing plan aims to change perceptions of Jell-O snacks and promote them as a great-tasting, healthy option. It will target health-conscious women ages 25-54 through product placements on shows like Rachel Ray and Dancing with the Stars, partnerships with gyms, and advertisements in magazines and on radio/websites. Effectiveness will be measured through sales, surveys on brand awareness and message retention, and traffic to promoted websites.
Target audience
- The target audience is 15-25 year olds, as rates of depression in teens have risen significantly from 2009-2017. Social media can paint an unrealistic picture of life and cause loneliness.
- Young people feel pressure to be happy and productive but may feel sad, worthless, and unmotivated without knowing why. Seeking happiness through buying things or social media leads to toxic positivity and will not solve problems.
- A survey of the target audience found most feel okay daily but not happy, many find it hard to find motivation, and most have an unhealthy obsession with spending money. Fitness and going outside can help relieve stress and improve mental health.
Caterpillar to Butterfly Self-coaching Session 2
This presentation on Positivity goes hand-in-hand with The Caterpillar to Butterfly Self-esteem Workbook that can be purchased through www.imconfident.com
33 Ways to market and succeed in a hyper competitive business world
This guide is for founders, CEOs, startups, anyone in business just looking for ways to stay competitive in a hyper competitive world. This is a quick guide and i hope it's helpful.
More Related Content
Similar to JJ Pitch
Creating and activating Scope’s brand story | The power of human stories conf...
Danielle Wootton, head of marketing, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Soul Purpose Lifestyle Company
Soul Purpose is a direct selling company that sells natural beauty, wellness, and lifestyle products. It aims to provide entrepreneurial opportunities for minorities and communities. The company was founded by Nadine Thompson in 2008 and has over 150 products. It offers benefits like residual income, tax benefits, and ground floor opportunity for those who sign up as lifestyle consultants through a small startup kit.
Rise of the SheConomy: Building a Base of Women Donors and Advocates
Rise of the SheConomy: Building a Base of Women Donors and Advocates Rad Campaign and Women Who Tech
If your nonprofit doesn’t have a solid outreach strategy to cultivate women donors and activists, your organization is missing out on huge opportunities to grow your advocacy and donor base. Why? Women account for 85% of all consumer purchases including everything from autos to health care to donating money to charity. In fact, women make contributions to twice as many charitable organizations as men do. Women also bring in half or more of the income in 55 percent of U.S. households. And Women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. Need more reasons to cultivate women? Women also volunteer much more than men do. Thirty-two percent of women, compared to just 25 percent of men, volunteer across every state, age group and education level. Join Allyson Kapin, Founding Partner of Rad Campaign and Women Who Tech, Jocelyn Harmon of Care2 and Wendy Harman of the American Red Cross for this exciting panel. During the session these seasoned marketers and nonprofit campaigners will give you the low down on:
· how powerful and important women are to the vitality of nonprofits including hard data that you can take back to the office and share with others.
· how to reach women across multiple channels ranging from direct mail to social media
· how to plan a multi-channel campaign to successfully reach women.How to achieve ultimate success slideshare
The document discusses strategies and tactics for ultimate success presented by Anita Kumari Srivastava, founder of HappinessFactors. HappinessFactors creates emotional wellness solutions combining Eastern and Western approaches. Anita discusses developing a growth mindset, managing time and focus effectively, dealing with setbacks, and the importance of routines, self-care, and celebrating wins. She offers coaching packages on topics like leadership, startups, relationships, and presentations to help clients achieve success.
The shortest path to success
- The document promotes a network marketing opportunity selling Jinga Juice health products. It summarizes the products which combine wheatgrass and guyabano, and their health benefits.
- It describes the compensation plan including retail profits, wholesale commissions, override commissions from sales matches, sales rebates, and potential profit sharing. Calculations show potential monthly incomes ranging from $900 to $2.1 million.
- The conclusion exhorts the reader to take action and choose success by joining the opportunity. Contact details are provided for the promoter, Ronald Andres.
Adverts
Advertisements can have both positive and negative effects on society. Positively, campaigns by TATA Tea and P&G have encouraged social awareness and responsibility. However, some advertisements perpetuate harmful stereotypes, especially regarding the treatment of women. Many ads overly sexualize women or use their images unnecessarily to boost sales. This can negatively impact societal views of women and gender relations. While advertisements influence culture, citizens must also voice feedback to curb misleading or undesirable ads and help improve society.
Soul Purpose Lifestyle Company
Soul Purpose Lifestyle Company is a direct selling company that sells natural beauty, wellness, and lifestyle products. It aims to empower entrepreneurs and provide opportunities for women, minorities, and their communities. The company was founded by Nadine Thompson and offers over 150 products across categories like body, beauty, style, and spirit. It has a compensation plan with benefits like retail profits, bonuses, and revenue sharing. To join as an entrepreneur, applicants pay an enrollment fee and can choose from different success packs to get started marketing the products.
TEENS, SOCIAL MEDIA, AND BODY IMAGE.pptx
This document discusses body image, particularly for teens. It provides statistics showing that many adults are dissatisfied with their body. Influences on body image for teens include peers, family, personality traits, and media like magazines, TV, movies, which often portray thin bodies. Social media can also impact body image both positively and negatively, depending on the content. Tips are provided for promoting healthy weight and body image such as modeling healthy behaviors, focusing on health not weight, and providing support. The conclusion emphasizes respecting differences and focusing on health, self-improvement, and considering how actions impact others.
The launch of the Versus Arthritis brand
Shree Rajani, head of communications and Bronte McConnell, social media manager, Versus Arthritis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
strategic-plan
The document provides details about a marketing campaign for the Girls Empowerment Network (GEN) created by a group of students. It includes a situation analysis, SWOT analysis, goals and objectives, target audience, strategy, messages, channels, and logistics. The campaign aims to promote GEN's new "She Belongs Here" initiative and increase attendance at their annual conference through a promotional video. It will target parents of 8-12 year old girls on social media and the GEN website to raise awareness of GEN's mission to empower young women.
Using Your Social Media Influence for Social Good
We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say.
Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back.
If you have a blog and/or are active in social media, you can use your influence to spread some good. It’s easier than you think. And, no, it doesn’t involve donating lots of time and money. In this webinar, hosted by Sverve, Jennifer Barbour, chief engagement officer of Another Jennifer Blog + Writing Lab, discussed:
• Why social good deserves space in your social media channels
• Choosing a cause to write about and support
• Way to promote social good on your blog / social media
• Getting your readers involved with social good
• Social good networks to join
• Measuring your impact
Leadership Development - The Compound Effect by Darren Hardy
This document provides guidance on leadership development and achieving success through goal setting and developing good habits. It emphasizes that success comes from a series of small, consistent choices over time, not big actions. Developing habits like reading, exercise and keeping score of goals can lead to radical long-term differences. Breaking bad habits and establishing new, purposeful habits aligned with meaningful goals is key to achieving outcomes. The document stresses that we have full responsibility and control over our choices and responses.
Uth transformations
This document promotes a skin care product called Ūth Créme using glycans. It provides multiple before and after photos of real people who saw improvements in their skin, such as reduced wrinkles and scarring, after using the product. It also discusses the high quality ingredients in Ūth Créme and how orders help provide meals to malnourished children through a social entrepreneur program at no extra cost to customers. The document encourages contacting the author to purchase Ūth Créme or join their team.
Tyranny of Advertising
The document summarizes key techniques used in advertising to influence consumers, such as celebrity endorsements, direct comparisons, and playing on social embarrassment. It discusses how advertising enforces stereotypes around gender, body image, and consumption. Specific ads are analyzed that promote narrow definitions of masculinity and femininity, unrealistic expectations, and false notions that consumption and material goods are tied to identity and happiness. The conclusion encourages developing skills to recognize how ads construct false problems and solutions to manipulate consumers.
Smile rationale (1)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone in struggling with mental health problems. Ideas include ads with gloomy/uplifting music or depicting how social interaction can improve one's mood. Previous successful mental health ads are examined that portrayed feelings of characters through their perspective to connect with audiences. The proposed ad would show the different perspectives of a character struggling with mental health and one who is not, demonstrating how smiling and socializing with others who care can improve one's mood and attitude for the day. The unique selling point is hoping to reach those struggling to smile by showing how activities one enjoys can change how one behaves and thinks throughout
PRAGYA TV - 24*7 Socio - Spiritual Lifestyle Channel
Launched on November 24, 2007, Pragya TV ( a CCL venture) is a positive lifestyle channel that aims at creating a world of healthy living and positive thinking. The approach of the channel is scientific and is focused on Physical , Emotional , Social and Spiritual wellbeing . The channel believes that world can be healed and we are all healers as well. The programs are highly research based, thought provoking and educative, entertaining and delightful to watch.
Mediaplan
The marketing plan aims to change perceptions of Jell-O snacks and promote them as a great-tasting, healthy option. It will target health-conscious women ages 25-54 through product placements on shows like Rachel Ray and Dancing with the Stars, partnerships with gyms, and advertisements in magazines and on radio/websites. Effectiveness will be measured through sales, surveys on brand awareness and message retention, and traffic to promoted websites.
Target audience
- The target audience is 15-25 year olds, as rates of depression in teens have risen significantly from 2009-2017. Social media can paint an unrealistic picture of life and cause loneliness.
- Young people feel pressure to be happy and productive but may feel sad, worthless, and unmotivated without knowing why. Seeking happiness through buying things or social media leads to toxic positivity and will not solve problems.
- A survey of the target audience found most feel okay daily but not happy, many find it hard to find motivation, and most have an unhealthy obsession with spending money. Fitness and going outside can help relieve stress and improve mental health.
Caterpillar to Butterfly Self-coaching Session 2
This presentation on Positivity goes hand-in-hand with The Caterpillar to Butterfly Self-esteem Workbook that can be purchased through www.imconfident.com
33 Ways to market and succeed in a hyper competitive business world
This guide is for founders, CEOs, startups, anyone in business just looking for ways to stay competitive in a hyper competitive world. This is a quick guide and i hope it's helpful.
Similar to JJ Pitch (20)
Creating and activating Scope’s brand story | The power of human stories conf...
Creating and activating Scope’s brand story | The power of human stories conf...
Rise of the SheConomy: Building a Base of Women Donors and Advocates
Rise of the SheConomy: Building a Base of Women Donors and Advocates
Leadership Development - The Compound Effect by Darren Hardy
Leadership Development - The Compound Effect by Darren Hardy
PRAGYA TV - 24*7 Socio - Spiritual Lifestyle Channel
PRAGYA TV - 24*7 Socio - Spiritual Lifestyle Channel
33 Ways to market and succeed in a hyper competitive business world
33 Ways to market and succeed in a hyper competitive business world
JJ Pitch
- 1. Marketing Pitch Jeremiah, Teaira, Liz, Tine
- 2. “JimmyJane is a design-centric brand founded on the belief that life is better with a sexy twist.” “We design products and experiences to provide pleasure, strengthen connection, and create provocative possibility.”
- 3. The Barriers Jimmy Jane Sexual literacy is part of the driver of female dissatisfaction On average, it takes women 10-20 minutes to reach orgasm. Men reach orgasm after 7-14 minutes overall, but average 2-3 minutes after beginning intercourse Stigmas around vibrators as “sex toys” and not an integral part of sex, often leave products unpurchased or gifts in a drawer
- 4. THE SOLUTION Jimmy Jane To create a positive view of sex toys and enhance satisfaction for both men and women. How? Associate the products positively with couples appeal, luxury items, and fantasy, body and eco-safe appeal.
- 5. SHE SAID YES
- 6. COMMERCIAL Jimmy Jane 87% of women masturbate primarily with their hands. The Hello Touch has ultra-compact Vibration Pods enclosed in a supple finger pad. This allows hands to roam freely without limitation and deliver supernatural sensations wherever you please. Our advertising method is successful because it has a balanced combination of High Activation Arousal (tension) and General Activation (energy). https://www.youtube.com/watch?v=yES6Do4rdp4
- 7. Commercial cont’d. Jimmy Jane Tension is positively associated with energy in response to less explicit erotic depictions. Our ad creates a positive perception of ethicality, therefore creating positive attitudes towards ads and brands. Where to run? Brand recall is higher when ran during neutral programs (non- violent or sexual). Example. The Tonight Show with Jimmy Fallon.
- 8. PRINT Jimmy Jane Where to run? Magazines such as Cosmopolitan, Men’s Health, Women’s Health Yes to - proposal of using a sex toy - consent - pleasure Feminine and playful imagery
- 10. Find Your Form
- 11. SOCIAL MEDIA Jimmy Jane Instagram Ad - Why? ● 400 million monthly active users on Instagram this quarter according to CNN ● Twitter has 288 monthly users this quarter Consumers problems ● More than 40% of women have trouble achieving orgasm ● Most women cannot achieve orgasm through partner penetration alone. 80%+ need clitoral stimulation ● vibrators achieve stimulation and pulsating orgasms you cannot achieve with oral sex or hand alone
- 13. APPROACH Jimmy Jane Sponsored Ads on Instagram ● Slide show ○ Forms ● Video ○ Commercial ● Direct link ● Target audiences
- 14. Thank you!
Editor's Notes
- the magazines are already known to approve and appeal to targeted demographics