Japonismo is the number one media website about Japan in Spanish. It has a qualified, engaged audience of over 2 million unique users interested in visiting Japan. Japonismo shares content through its website and social media platforms like Instagram to inspire travel to Japan. It creates high-quality visual and written content through research trips around Japan, producing hundreds of photos, videos, and articles on destinations. Japonismo also partners with Japanese local governments and organizations to promote different regions of Japan. It offers branded content creation and social media services for partners to engage Japonismo's sizable Spanish-speaking audience.

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JAPONISMO
PRESS KIT
2019
The number 1 media in Spanish about Japan

2. Japonismo.com
Number 1 website
about Japan in
Spanish, because
we have the best
content
Qualified & highly
segmented
audience: people
thinking about
visiting Japan
Engaged
community (web &
social networks) that
keeps growing
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WHY JAPONISMO

3. Japonismo.com
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“…Japonismo is
the leading web
portal about
Japan in
Spanish”
Spanish News Agency Europa Press,
October 2018

4. Japonismo.com
Since September 2019,
Japonismo is a member of the
Spanish Chamber of
Commerce in Japan
4
JAPONISMO’S COMMITMENT WITH JAPAN

5. Japonismo.com
Partnering with one of
the biggest publishers in
Spanish language,
Anaya, we will have a
book about tourism and
local food in March 2020
5
WE HAVE A BOOK IN
THE MAKING...

6. Japonismo.com 6
SECOND MOST READ
TRAVEL BLOG IN SPAIN
According to the number 1 Spanish
newspaper El País
January 2018

7. Japonismo.com 7
THE BEST OF BOTH
WORLDS
We combine the long-lasting content,
impact, professionalism and
trustworthiness of
TRADITIONAL MEDIA
With the innovation, leadership,
engagement and inspirational skills of
TRAVEL INFLUENCERS

8. Japonismo.com
10 million
page views
per year
2
page views per
session
More than 4
minutes
session duration
8
DATA ENDORSEMENT
2.1 million
unique users

9. Japonismo.com 9
STRONG
SOCIAL MEDIA
PRESENCE (as of Nov 2019)
79,065
70,887
52,260
7,530
Japonismo.com

10. Japonismo.com
We plan our trips
to inspire
people to travel
to Japan
PLANNING
We share our trip
in real time
engaging
intensively with
our community
REAL TIME
We take
thousands of
photographs
and shoot
several hours of
videos
VISUAL CONTENT
We publish an
average of 15-20
posts per trip +
5-10 videos
(depending on
visits)
WRITTEN CONTENT
10
FOUR STEPS
TO OUR TRIPS

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EXAMPLE: FIVE DAY
EHIME TRIP
80 Instagram stories in real time
530,000 impressions in total
1,686 high-quality photographs

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OUR ACTIVE
AUDIENCE
Avrg. age 18 to 54
44,5% 55,5%
39%
38.7%
20%
2.3%
Spain
LATAM *
Japan **
USA

13. Japonismo.com
OUR READERS COME FROM
ALL OVER THE WORLD
USA
2,3%
Mexico
14,3%
75
80
13
Colombia
3%
Japan
20%
Spain
39%
Chile
4.1%
Argentina
7.5%

14. Japonismo.com
Gifu/Ishikawa Fam
Trip
Traditional art fam trip
100 Instagram stories
1 million impressions
1 video (25 minutes)
10 articles
Collaboration with Gifu and
Ishikawa prefectures
14
SUCCESS STORIES
Ehime Press Trip
Participation in Cycling
Shimanami 2018
80 Instagram stories
+500,000 impressions
15 in-depth articles
Collaboration with JETRO
Tohoku Fam Trip
+200 Instagram stories
+ 1 million impressions
+20 articles published
Collaboration with
Fukushima, Akita,
Yamagata and Niigata
prefectures
Shikoku Fam Trip
15 articles published
4 videos created (more
planned)
Collaboration with Shin
Nihon Tourist, Kagawa and
Kochi prefectures and Ozu
city

15. Japonismo.com
JNTO Spain
Content
Creation of 5 articles
about travelling with
kids, Japanese food,
festivals and more for
JNTO Spain’s website
15
SUCCESS STORIES
Kinki District
Transport Bureau
Content
3 Sponsored posts about
Osaka (Tadao Ando,
Sakai knives and Nintoku
kofun)
25 Manga
Barcelona
3 Presentations about
Japanese culture during
the biggest expo about
manga, anime and
Japanese culture in
Spain
FITUR and Tokyo
5 presentations about
Tokyo during Madrid’s
tourism fair (FITUR), in the
official Tokyo stand
Collaboration with Tokyo
Tourism Office

16. Japonismo.com
We work with
like-minded brands
to engage with our
community and
promote Japan
travel and related
services and
products.
16
OTHER SUCCESS
STORIES

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If you want the best content in
Spanish about Japan and the
biggest Spanish-speaking audience,
trust Japonismo as your partner

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WHAT WE OFFER
White label content creation
Social media campaigns (with a
strong focus on Instagram
Stories)
Photography
Display Advertising (multiple
placements)
Sponsored posts

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CONTACT
Laura Tomas-Avellana
Master Degree in Society and Culture in East Asia
BA in Translation and Interpreting (English and
Japanese).
laura@japonismo.com
Luis Rodriguez-Gomez
Master Degree in Contemporary Japanese
Culture.
Master Degree in Telecommunication
Engineering.
luis@japonismo.com
All photos in this press kit have been taken by
Japonismo