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Janage:!
Proprietary
Pharmaceutical Name
Personality Profile!
Janage	
  
Competitors!
2!
Janage	
  
What does Viagra own?!
Mischievous
Dominant
Proven
Aggressive
Logo! Advertising!
3!
What does Levitra own?!
Experienced
Determined
Dependable
Hardworking
Logo! Advertising!
4!
What does Cialis own?!
!
Noble
Persistent
Caring
Spontaneous
Dependable
Logo! Advertising!
5!
Occasionally eats lean red meat!
Whole grains!
What does Janage Eat?!
Larabars and NutriGrain bars!
Fresh fish, but avoids those with mercury!
Vegetables!
Natural pork and chicken!
Chobani and/or Fage yogurt!
Foods avoids:!
Trans fats and saturated fats
Fried foods!
6!
Janage	
  
Premium Vodka martinis!
What does Janage Drink?!
Coffee – black!
Occasional craft beer!
Red wine, specifically Pinot Noir!
Occasional scotch!
Vitamin water and/or smart water!
Drinks avoids:!
Soft drinks, Energy drinks, Sweet drinks/coffees, Beer!
7!
Janage	
  
Football!
What does Janage Like?!
Hiking/camping!
Fishing!
Golf!
Baseball!
Racquet ball!
8!
Janage	
  
Premium Vodka martinis!
What does Janage Drink?!
Coffee – black!
Occasional craft beer!
Red wine, specifically Pinot Noir!
Occasional scotch!
Vitamin water and/or smart water!
Drinks avoids:!
Soft drinks, Energy drinks, Sweet drinks/coffees, Beer!
9!
Janage	
  
Brooks Brothers!
Golf shirts/polo style!
Occasional jeans!
What does Janage Wear?!
Khakis/slacks!
Business casual!
Cabela’s/LL Bean!
Big box department store!
Boxers!
10!
Janage	
  
Discovery Channel!
What Does Janage Watch on TV?!
Letterman, not Leno!
The Master’s!
Mad Men!
Avoids “Reality TV”!
11!
Janage	
  
Say they want to be like James Bond, but not really!
Men Janage Aspires to Be:!
Bear Grylls!
Phil Mickelson, not Tiger!
Peyton Manning!
Liam Neeson!
12!
Janage	
  
Janage Profile!
Things never without:! On Weekends:!
On the golf course or the lake!
Favorite Movies:!
Jason Bourne franchise
Recent James Bond films
Wall Street!
First thing people notice:!
Self confidence!
iPhone
Belt!
Business cards
Wallet!
A firm handshake!
Personality!
traits!
•!
•!
•!
•!
•!
•!
Powerful!
Self-confident
Active
Optimistic
Innovative
Caring!
•!
•!
•!
•!
•!
•!
Powerful!
Self-confident
Active
Optimistic
Innovative
Caring!
Ideal Mate!
13!
Logo Exploration!
14!
Logo Exploration!
15!
Brand Acumen
19 Leonard St.
NY, NY 10013
Bill Smith, CEO
william.smith@brandacumenstudios.com

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Janage proprietary drug name personality profile-2

  • 3. What does Viagra own?! Mischievous Dominant Proven Aggressive Logo! Advertising! 3!
  • 4. What does Levitra own?! Experienced Determined Dependable Hardworking Logo! Advertising! 4!
  • 5. What does Cialis own?! ! Noble Persistent Caring Spontaneous Dependable Logo! Advertising! 5!
  • 6. Occasionally eats lean red meat! Whole grains! What does Janage Eat?! Larabars and NutriGrain bars! Fresh fish, but avoids those with mercury! Vegetables! Natural pork and chicken! Chobani and/or Fage yogurt! Foods avoids:! Trans fats and saturated fats Fried foods! 6! Janage  
  • 7. Premium Vodka martinis! What does Janage Drink?! Coffee – black! Occasional craft beer! Red wine, specifically Pinot Noir! Occasional scotch! Vitamin water and/or smart water! Drinks avoids:! Soft drinks, Energy drinks, Sweet drinks/coffees, Beer! 7! Janage  
  • 8. Football! What does Janage Like?! Hiking/camping! Fishing! Golf! Baseball! Racquet ball! 8! Janage  
  • 9. Premium Vodka martinis! What does Janage Drink?! Coffee – black! Occasional craft beer! Red wine, specifically Pinot Noir! Occasional scotch! Vitamin water and/or smart water! Drinks avoids:! Soft drinks, Energy drinks, Sweet drinks/coffees, Beer! 9! Janage  
  • 10. Brooks Brothers! Golf shirts/polo style! Occasional jeans! What does Janage Wear?! Khakis/slacks! Business casual! Cabela’s/LL Bean! Big box department store! Boxers! 10! Janage  
  • 11. Discovery Channel! What Does Janage Watch on TV?! Letterman, not Leno! The Master’s! Mad Men! Avoids “Reality TV”! 11! Janage  
  • 12. Say they want to be like James Bond, but not really! Men Janage Aspires to Be:! Bear Grylls! Phil Mickelson, not Tiger! Peyton Manning! Liam Neeson! 12! Janage  
  • 13. Janage Profile! Things never without:! On Weekends:! On the golf course or the lake! Favorite Movies:! Jason Bourne franchise Recent James Bond films Wall Street! First thing people notice:! Self confidence! iPhone Belt! Business cards Wallet! A firm handshake! Personality! traits! •! •! •! •! •! •! Powerful! Self-confident Active Optimistic Innovative Caring! •! •! •! •! •! •! Powerful! Self-confident Active Optimistic Innovative Caring! Ideal Mate! 13!
  • 16. Brand Acumen 19 Leonard St. NY, NY 10013 Bill Smith, CEO william.smith@brandacumenstudios.com