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Social Lending:
Where did it come
from, where is it
going?
James Alexander
Monday 4th February 2008
Consumers are changing



“… The consumer
  revolution of the last 30
  years is giving way to the
  Freeform Revolution of
  the next 30 …”
We have been here before
                                                                                                      Turning
           TECHNOLOGY                                       INSTALLATION                               Point         DEPLOYMENT
           REVOLUTION                                 ERUPTION                        FRENZY                     GOLDEN AGE MATURITY
1st        ‘Industrial
           Revolution’                                                          Canal
                                                                                             Panic
                                                                                             1797                                               1825
                                           1771                                 mania                                             1819
                                                                                1793                                       1810

                                                                                              Panic
2nd        Age of Steam
           & Railways                                                           Railway
                                                                            1836 mania        1847                                       1866       1873
                                           1829                                                                                 1857

                                                                                 Revolutions 1848


           Age of Steel, Electricity                                                  1890
3rd        & Heavy Engineering                                The “Great         Argentina
                                                                                                                   1903
                                                                                                                   USA                              1920
                                           1875               Depression”         (Baring)                                      1907
                                                                                              USA               “Rich man’s
                                                                                              1893                 panic”


4th        Age of Oil, Automobiles
           & Mass Production
                                                                                        1929
                                                                                      USA stock
                                                                                                       1930s
                                                                                                                                                       1974
                                                                       1920*                            and                     1960
                                           1908                                        mania                                                     “Oil crisis”
                                                                                                       WWII


                                                                         1987                1997
5th        Age of Information
           & Telecommunications                                                              Asia                   2005
                                                        1974*
                                           1971         “Oil crisis”
                                                                               1989
                                                                            Collapse         2000       ?           eBay      20??

                                                                            2nd World    NASDAQ



 Source: Carlota Perez ‘Technological Revolutions and Financial Capital –
 the Dynamics of Bubbles and Golden Ages’
Freeform companies, enabled by
                         technology are transforming industries
                                                                                     Turning
          TECHNOLOGY                               INSTALLATION                       Point      DEPLOYMENT
          REVOLUTION                         ERUPTION                  FRENZY                  GOLDEN AGE MATURITY
                                                             1987         1997
  5th     Age of Information
          & Telecommunications                                             Asia                 2005
                                              1974*
                                   1971       “Oil crisis”
                                                                1989
                                                              Collapse     2000        ?         eBay   20??

                                                              2nd World   NASDAQ



               2000                                                 2005                                               2010



P2P Payments                     P2P Voice                    P2P Video                                 ?          ?

P2P Trading                               P2P Social
                                                                                  Social Networks
                                                                                                               ?       ?
Personalised
                                                                                                 P2P Lending
   Search          P2P Info                  P2P Photos


   eBay for things …                             iTunes for music … Zopa for money
The online marketplace where people
                   meet to lend and borrow money
                   With no bank in the middle, both parties get better rates



Borrowers                                                                          Lenders
• Low, low rates                                                                   • Great Returns

• No banks                                                                         • It’s human

• It’s fair                                                                        • It’s safe

                                                                                   • You’re in control



Lenders receiving a c.30% better return than base rate; Borrowers borrowing c.30% below the market
Financial return and social reward
               Working, differentiated, compelling



•   Launched in the UK March 2005

•   >180,000 members

•   Borrowers getting the cheapest
    loans in the country

•   Lender returns 7-11%

•   <0.2% defaults

•   Launched in the US

•   Launched in Italy
Control, community, transparency and
               ethicality key for value and trust

Openness
             “No other financial site that I have visited
 is highly
             has the guts to run a discussion board
  valued
             and take it on the chin.

             That makes me feel like I am part of a
Users feel   community and seems to trigger a sense of
  valued     belonging. With belonging comes pride and
   and       passion.
committed

             When I tell my friends about Zopa I feel hurt
  Users      by any negative comments they make as
 become      though the site was my own, and for that
champions    reason it gets me all wound up when I see
 of Zopa     even the tiniest glitches on the site”

              Mosshill, Zopa lender (Oct 18 2006, 09:17 AM)
An evolving model
More involving, more viral
An evolving model
A derivative in the US
Social Lending is already global
Expect proliferation, niches developing, consolidation
Parting challenges


•   What new opportunities can you
    see to serve Freeformers?

•   How will you provide an experience
    that embraces
     • Community?
     • Transparency?
     • Control?
     • Ethicality?

•   How will you take your brand into a
    consumers life and give up
    demanding they hold a relationship
    with you?

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James Alexander, CEO, Zopa

  • 1. Social Lending: Where did it come from, where is it going? James Alexander Monday 4th February 2008
  • 2. Consumers are changing “… The consumer revolution of the last 30 years is giving way to the Freeform Revolution of the next 30 …”
  • 3. We have been here before Turning TECHNOLOGY INSTALLATION Point DEPLOYMENT REVOLUTION ERUPTION FRENZY GOLDEN AGE MATURITY 1st ‘Industrial Revolution’ Canal Panic 1797 1825 1771 mania 1819 1793 1810 Panic 2nd Age of Steam & Railways Railway 1836 mania 1847 1866 1873 1829 1857 Revolutions 1848 Age of Steel, Electricity 1890 3rd & Heavy Engineering The “Great Argentina 1903 USA 1920 1875 Depression” (Baring) 1907 USA “Rich man’s 1893 panic” 4th Age of Oil, Automobiles & Mass Production 1929 USA stock 1930s 1974 1920* and 1960 1908 mania “Oil crisis” WWII 1987 1997 5th Age of Information & Telecommunications Asia 2005 1974* 1971 “Oil crisis” 1989 Collapse 2000 ? eBay 20?? 2nd World NASDAQ Source: Carlota Perez ‘Technological Revolutions and Financial Capital – the Dynamics of Bubbles and Golden Ages’
  • 4. Freeform companies, enabled by technology are transforming industries Turning TECHNOLOGY INSTALLATION Point DEPLOYMENT REVOLUTION ERUPTION FRENZY GOLDEN AGE MATURITY 1987 1997 5th Age of Information & Telecommunications Asia 2005 1974* 1971 “Oil crisis” 1989 Collapse 2000 ? eBay 20?? 2nd World NASDAQ 2000 2005 2010 P2P Payments P2P Voice P2P Video ? ? P2P Trading P2P Social Social Networks ? ? Personalised P2P Lending Search P2P Info P2P Photos eBay for things … iTunes for music … Zopa for money
  • 5. The online marketplace where people meet to lend and borrow money With no bank in the middle, both parties get better rates Borrowers Lenders • Low, low rates • Great Returns • No banks • It’s human • It’s fair • It’s safe • You’re in control Lenders receiving a c.30% better return than base rate; Borrowers borrowing c.30% below the market
  • 6. Financial return and social reward Working, differentiated, compelling • Launched in the UK March 2005 • >180,000 members • Borrowers getting the cheapest loans in the country • Lender returns 7-11% • <0.2% defaults • Launched in the US • Launched in Italy
  • 7. Control, community, transparency and ethicality key for value and trust Openness “No other financial site that I have visited is highly has the guts to run a discussion board valued and take it on the chin. That makes me feel like I am part of a Users feel community and seems to trigger a sense of valued belonging. With belonging comes pride and and passion. committed When I tell my friends about Zopa I feel hurt Users by any negative comments they make as become though the site was my own, and for that champions reason it gets me all wound up when I see of Zopa even the tiniest glitches on the site” Mosshill, Zopa lender (Oct 18 2006, 09:17 AM)
  • 8. An evolving model More involving, more viral
  • 9. An evolving model A derivative in the US
  • 10. Social Lending is already global Expect proliferation, niches developing, consolidation
  • 11. Parting challenges • What new opportunities can you see to serve Freeformers? • How will you provide an experience that embraces • Community? • Transparency? • Control? • Ethicality? • How will you take your brand into a consumers life and give up demanding they hold a relationship with you?