The document summarizes several music events that took place from October 10-15, 2012 in Jakarta. It analyzes the interaction performance of each event based on metrics like reach, engagement, impressions, and interaction index. David Guetta's event achieved the highest interaction index of 89.38%, followed by BigBangAlive at 78.04%, and JakBluesFest at 65.41%. The document also provides breakdowns of performance metrics for each individual event.

1. JAKARTA MUSIC EVENT
Period: 10 – 15 October, 2012

2. Peformance analysis all event
To Knowed the interaction peformance of each equity, in this case equityis the music event
If we compare Interaction Performance, David Guetta earn the highest percentage of interaction index
(89.38%) In the second ranked is BigBangAlive (78.04%) and followed by JakBluesFest on the third ranked.
BigBangAlive; 78,04%
DavidGuetta ; 89,38%
GenFest ; 64,86%
JakBluesFest; 65,41%
0,00%
20,00%
40,00%
60,00%
80,00%
100,00%
120,00%
0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000 6.000.000 7.000.000
InteractionIndex
Reach
BigBangAlive
DavidGuetta
GenFest
JakBluesFest

3. No Campaign Reach
Engagement
(# of Unique User)
Impression
(# of Post/Buzz)
Interaction Index
1 BigBangAlive 2,349,779 3,355 4,299 0.78041405
2 DavidGuetta 5,528,122 4,210 4,710 0.893842887
3 GenFest 4,954,147 2,351 3,625 0.648551724
4 JakBluesFest 5,094,453 2,194 3,354 0.654144305
Summary of the music event

4. No Music event Keyword
1 BigBangAlive
Big Bang Alive OR Bigbang Alive OR BigBangAlive OR Bigbang Concert OR Big Bang
Concert
2 DavidGuetta David Guetta OR PramborsDavidGuetta OR DavidGuetta
3 GenFest GenFest OR Gen Fest OR Gen FM Fest
4 JakBluesFest
JakBluesFest OR Jakarta Blues Festival OR Jakarta International Blues Festival OR
Jakblues OR JakBlueFest
List keyword used
A keyword used for search a certain post associate to the project

5. BIG BANG ALIVE

6. Big Bang Alive’s Summary
 From period 10 – 15 October 7,2012 #BigBangAlive generate 4,299 Post (Buzz) with total Reach
2,349,779 and engagement: 3,355 within 1 weeks
 About 296 participants of the total 3,355 participants had more than 1,000 followers and contributed
1,485,714 Reach from Total Reach 2,349,779
 User by post: Total participants 3,355 User, with total post 4,299 -- 3,347 participants contributed 4,132
post.

7. Buzz cluster
Top theme of post that most mentioned by Netizens

8. Date Post
10/11/2012 10
10/12/2012 1,000
10/13/2012 1,236
10/14/2012 1,633
10/15/2012 420
Grand Total 4,299
 From 11-15 October 2012 #BigBangAlive gained 4,299 post (Buzz)
-
200
400
600
800
1.000
1.200
1.400
1.600
1.800
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
Volume Trend
Storyline of trend conversation
Trend of conversation by Netizens of certain period

9. User by Post & Followers
Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
POSTRANGE USER COUNT POSTS
1 -> 10 3,347 4,132
11 -> 20 4 55
21 -> 30 3 74
31 -> 40 1 38
41 -> 50 - -
51 -> 60 - -
61 -> 70 - -
71 -> 80 - -
81 -> 90 - -
91 ->100 - -
TOTAL 3,355 4,299
 Total participants 3,355
User, with total post 4,299
 3,347 participants
contributed 4,132 post.
 About 296 participants of
the total 3,355
participants had more
than 1,000 followers and
contributed 1,485,714
Reach from Total Reach
2,349,779.
FollowersRange User Account followers
<1 4 -
1 -> 100 620 33,391
101 -> 200 763 113,085
201 -> 300 564 139,463
301 -> 400 379 130,768
401 -> 500 267 119,653
501 -> 600 189 102,828
601 -> 700 131 85,334
701 -> 800 71 52,885
801 -> 900 57 48,080
901 ->1.000 41 38,578
>1.000 269 1,485,714
TOTAL 3,355 2,349,779

10. Most Influence account - By reach & engagement
Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID Reach
KapanLagicom 375,789
Samsung_ID 75,131
BBVIPForum 56,743
onyitkawanku 44,010
IklanTerUpdate 32,377
KoreanWaveINA 30,654
sundaymandarin 30,360
BIGBANG__TV 27,838
KABAR_CHELSEA 24,234
KoreanChingu 22,556
Reach
(Total)
Engagement
(Total)
# of Post
(Total)
Interaction
Index
2,349,779 3,355 4,299 0.78041405
Account ID Engagement
Faizalinka 38
ismiGD 31
KpopGalore 23
eternalnuivip 21
shfly007 17
DRamadhaniS 16
JakartaArea 11
ilhamlocks 11
Dheavilz 10
Straw3maenii 10

11. Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)
Account ID # of Post Reach Impact
KapanLagicom 2 375,789 751,578
KpopGalore 23 16,590 381,570
Samsung_ID 4 75,131 300,524
ismiGD 31 4,138 128,278
BIGBANG__TV 4 27,838 111,352
BBVIPForum 1 56,743 56,743
DreamersRadioID 3 16,925 50,775
KoreanChingu 2 22,556 45,112
onyitkawanku 1 44,010 44,010
CosmoGirl_IND 2 18,316 36,632

12. MostAccountRT cnt
@KoreanWaveINA 115
@KpopGalore 93
@sundaymandarin 60
@YGIndonesia 53
@KapanLagicom 50
Message
RT@KoreanWaveINA:[INFO] Liputan(bukanfullkonser) "All AboutBIGBANGAlive
Tour2012" akan tayangmalamini pukul 20.30 WIB di SCTV.
RT@sundaymandarin:Penontonsudahmulai memasukiareakonserBIGBANG
Alive GalaxyTour2012 #AliveTourJKT
RT@YGIndonesia:Daesungsaid:"Selamattinggal,selamatmalam!"Danitulah
akhirdari BigBang Alive GalaxyTourinIndonesia!
RT@sundaymandarin:JanganlewatkanKpopZone edisi13Oktober2012, dengan
DJ@elvenshoutadanDJ@IndraMuliaLEE//Special Guest//BIG BANGAlive Tour
Review
RT@KapanLagicom:http://t.co/v3WeQH3C10 MomentUnikBigBang Alive Galaxy
Tourdi Indonesia!#KLC
Most RT account & engagement content
Most impactful account measures by total number Retweet of post by other Netizens

13. DAVID GUETTA

14. David Guetta’s Summary
 From period 10 – 15 October 7,2012 #DavidGuetta generate 4,710 Post (Buzz) with total Reach
5,528,122 and engagement: 4,210 within 1 weeks
 About 486 participants of the total 4,209 participants had more than 1,000 followers and contributed
4,430,526 Reach from Total Reach 5,528,122.
 User by post: Total participants 4,209 User, with total post 4,710 -- 4,207 participants contributed 4,679
post.

15. Buzz cluster
Top theme of post that most mentioned by Netizens

16. Date Post
10/11/2012 777
10/12/2012 519
10/13/2012 1,084
10/14/2012 1,951
10/15/2012 379
Grand Total 4,710
 From 11-15 October 2012 #DavidGuet ta gained 4,710 post (Buzz)
-
500
1.000
1.500
2.000
2.500
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
Volume Trend
Storyline of trend conversation
Trend of conversation by Netizens of certain period

17. POSTRANGE USER COUNT POSTS
1 -> 10 4,207 4,679
11 -> 20 2 31
21 -> 30 - -
31 -> 40 - -
41 -> 50 - -
51 -> 60 - -
61 -> 70 - -
71 -> 80 - -
81 -> 90 - -
91 ->100 - -
TOTAL 4,209 4,710
 Total participants 4,209
User, with total post 4,710
 4,207 participants
contributed 4,679 post.
 About 486 participants of
the total 4,209
participants had more
than 1,000 followers and
contributed 4,430,526
Reach from Total Reach
5,528,122.
FollowersRange User Account followers
<1 3 -
1 -> 100 680 37,135
101 -> 200 876 131,616
201 -> 300 714 177,537
301 -> 400 492 170,343
401 -> 500 330 147,742
501 -> 600 209 113,825
601 -> 700 160 103,980
701 -> 800 110 82,285
801 -> 900 83 70,212
901 ->1.000 66 62,921
>1.000 486 4,430,526
TOTAL 4,209 5,528,122
User by Post & Followers
Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers

18. Account ID Reach
ABSCBNNews 603,534
cathysharon 561,294
KapanLagicom 375,789
Prambors 181,986
midiahn 113,697
adit_insomnia 98,964
papahedwan 91,537
mustang88fm 91,140
TheArabella 61,185
katonbagaskara 58,063
Reach
(Total)
Engagement
(Total)
# of Post
(Total)
Interaction
Index
5,528,122 4,210 4,710 0.893842887
Account ID Engagement
bpm_playlist 17
warga_jkt 14
KasSkanSPINFM 9
zwestyratrianti 9
QmusicNu 6
rakkapangestu 6
NRJ943Musique 6
RASKYADHARI 5
GuettaNation 5
emanaditya 5
Most Influence account - By reach & engagement
Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)

19. Account ID # of Post Reach Impact
KapanLagicom 3 375,789 1,127,367
ABSCBNNews 1 603,534 603,534
cathysharon 1 561,294 561,294
bpm_playlist 17 13,626 231,642
Prambors 1 181,986 181,986
katonbagaskara 3 58,063 174,189
midiahn 1 113,697 113,697
adit_insomnia 1 98,964 98,964
papahedwan 1 91,537 91,537
mustang88fm 1 91,140 91,140
Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)

20. MostAccount RT cnt
@KapanLagicom 42
@Prambors 35
@detikcom 31
@PennyJakarta 26
@inemsipelayan 21
@AsmidarAlias 19
@DrAnwarFazal 19
@Hafizkenny 12
Message
RT@PennyJakarta:Yg"Oi..Oi.."silahkanke CarburatorSpringadaTribute toNUFAN,yg"Hacepsob,
muke lubarbuk"bisake Ancol,adaDavidGuetta.
RT@KapanLagicom:DavidGuettasulapEco Park jadi KlabMalamRaksasa http://t.co/Wu6SAHAy#KLC
RT@AsmidarAlias:Untunglah16000 orang pergi konsertDavidGuetta.Cubabayangkan16 000 pergi
masjid:)
RT@hafizkenny:untunglahsiapapergi @davidguettalive inMalaysiaesokmalam!
RT@DrAnwarFazal:Usai Dzuhur ibumenyapa"Konsertartisluarni (DavidGuetta) sampai 80 ribuorang
pergi.Majlis-majlisAgama,masjidadaramai macamni?"
Most RT account & engagement content
Most impactful account measures by total number Retweet of post by other Netizens

21. GEN FEST

22. GenFest’s Summary
 From period 10 – 15 October 7,2012 #GenFest generate 3,625 Post (Buzz) with total Reach 4,954,147
and engagement: 2,351 within 1 weeks
 About 311 participants of the total 2,351 participants had more than 1,000 followers and contributed
4,376,223 Reach from Total Reach 4,954,147 .
 User by post: Total participants 2,351 User, with total post 3,625 -- 2,342 participants contributed 3,436
post.

23. Buzz cluster
Top theme of post that most mentioned by Netizens

24. Date Post
10/11/2012 404
10/12/2012 333
10/13/2012 1,271
10/14/2012 1,443
10/15/2012 174
Grand Total 3,625
 From 11-15 October 2012 #GenFest gained 3,625 post (Buzz)
-
200
400
600
800
1.000
1.200
1.400
1.600
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
Volume Trend
Storyline of trend conversation
Trend of conversation by Netizens of certain period

25. POSTRANGE USER COUNT POSTS
1 -> 10 2,342 3,436
11 -> 20 8 109
21 -> 30 - -
31 -> 40 - -
41 -> 50 - -
51 -> 60 - -
61 -> 70 - -
71 -> 80 1 80
81 -> 90 - -
91 ->100 - -
TOTAL 2,351 3,625
 Total participants 2,351
User, with total post 3,625
 2,342 participants
contributed 3,436 post.
 About 311 participants of
the total 2,351
participants had more
than 1,000 followers and
contributed 4,376,223
Reach from Total Reach
4,954,147 .
FollowersRange User Account followers
<1 6 -
1 -> 100 460 23,170
101 -> 200 471 71,050
201 -> 300 318 79,048
301 -> 400 245 85,845
401 -> 500 191 85,422
501 -> 600 129 70,276
601 -> 700 94 60,691
701 -> 800 59 43,774
801 -> 900 46 38,763
901 ->1.000 21 19,885
>1.000 311 4,376,223
TOTAL 2,351 4,954,147
User by Post & Followers
Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers

26. Account ID Reach
apriliokevin 1,230,975
Cherrybelleindo 462,990
Indra_Sinaga 248,006
giringnidji99 197,815
Vierratale 192,520
987Genfm 175,292
republikaonline 162,886
RANforyourlife 111,600
SonyMusicID 82,276
roby_geisha 69,813
Reach
(Total)
Engagement
(Total)
# of Post
(Total)
Interaction
Index
4,954,147 2,351 3,625 0.648551724
Account ID Engagement
987Genfm 80
Isroatull 19
fryandini_23 16
PutriiWS1 15
lukmanlagi 13
TreeWayAcc 12
YayaNufuss 12
femiliaaaw 11
moelya_dhie 11
tisasatisa 10
Most Influence account - By reach & engagement
Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)

27. Account ID # of Post Reach Impact
987Genfm 80 175,292 14,023,360
apriliokevin 1 1,230,975 1,230,975
giringnidji99 6 197,815 1,186,890
nidji 9 69,075 621,675
Cherrybelleindo 1 462,990 462,990
Vierratale 2 192,520 385,040
RANforyourlife 3 111,600 334,800
republikaonline 2 162,886 325,772
Indra_Sinaga 1 248,006 248,006
roby_geisha 3 69,813 209,439
Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)

28. MostAccount RT cnt
@987Genfm 337
@_widikidiw_ 93
@AnisaChiBi 69
@Cherrybelleindo 54
@RANforyourlife 49
@Apriliokevin 33
Message
RT@AnisaChiBi:Yeay!SeruacaranyaGenfest@987Genfm makasi buatyg udahntn chibi tddi
senayan^^smogaterhibur~
RT@apriliokevin:Besokjanganlupadengerinsayadi @PramborsHOT20, lusajanganlupantn saya
di @987Genfm GenFest!#haha
RT@Cherrybelleindo:2hari lagi nihmenuju#Genfest@987genfm2012, siapayang bakal dateng?
RT@_widikidiw_:RT@987Genfm: Cowok2yang nggadatengpasti nyesel nggaliat@Vierratale :D
#GenFest2012 http://t.co/bNLb7RSz
RT@987Genfm: harga tiketmasuk#GenFestRp.20rb, atau bawaCD Musik Original (artisapasaja)
dandapetintiket#GenFestGRATIS!;D
Most RT account & engagement content
Most impactful account measures by total number Retweet of post by other Netizens

29. JAKBLUESFEST

30. JakBluesFest’s Summary
 From period 10 – 15 October 7,2012 #JakBluesFest generate 3,354 Post (Buzz) with total Reach
5,094,453 and engagement: 2,194 within 1 weeks
 About 299 participants of the total 2,194 participants had more than 1,000 followers and contributed
4,535,372 Reach from Total Reach 5,094,453 .
 User by post: Total participants 2,194 User, with total post 3,354 -- 2,181 participants contributed 3,135
post.

31. Buzz cluster
Top theme of post that most mentioned by Netizens

32. Date Post
10/11/2012 365
10/12/2012 559
10/13/2012 1,197
10/14/2012 1,172
10/15/2012 61
Grand Total 3,354
 From 11-15 October 2012 #JakBluesFest gained 3,354 post (Buzz)
-
200
400
600
800
1.000
1.200
1.400
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
Volume Trend
Storyline of trend conversation
Trend of conversation by Netizens of certain period

33. POSTRANGE USER COUNT POSTS
1 -> 10 2,181 3,135
11 -> 20 9 124
21 -> 30 4 95
31 -> 40 - -
41 -> 50 - -
51 -> 60 - -
61 -> 70 - -
71 -> 80 - -
81 -> 90 - -
91 ->100 - -
TOTAL 2,194 3,354
 Total participants
2,194 User, with total
post 3,354
 2,181 participants
contributed 3,135
post.
 About 299
participants of the
total 2,194
participants had more
than 1,000 followers
and contributed
4,535,372 Reach from
Total Reach 5,094,453
.
FollowersRange User Account followers
1 -> 100 361 20,020
101 -> 200 435 65,311
201 -> 300 359 87,325
301 -> 400 232 81,050
401 -> 500 166 74,313
501 -> 600 126 69,515
601 -> 700 84 54,763
701 -> 800 71 53,297
801 -> 900 41 34,726
901 ->1.000 20 18,761
>1.000 299 4,535,372
TOTAL 2,194 5,094,453
User by Post & Followers
Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers

34. Account ID Reach
tantrikotak 961,718
KapanLagicom 375,789
korantempo 273,644
ariyowahab 213,590
davidbayu 173,532
tempodotco 161,943
andreOPA 160,672
LalaKarmela 133,781
endahNrhesa 111,963
ButikMusik 97,648
Reach
(Total)
Engagement
(Total)
# of Post
(Total)
Interaction
Index
5,094,453 2,194 3,354 0.654144305
Account ID Engagement
TiketIndonesia 29
Prast_Lampard 23
E_De_O_Do 22
dinaawaw 21
jakbluesfest 19
alexkuple 16
Ibobaldea 14
rindangbanget 14
malesbanget 13
SoundUp_Magz 13
Most Influence account - By reach & engagement
Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)

35. Account ID # of Post Reach Impact
tantrikotak 1 961,718 961,718
malesbanget 13 66,821 868,673
korantempo 2 273,644 547,288
endahNrhesa 4 111,963 447,852
info_Jakarta 5 81,426 407,130
ButikMusik 4 97,648 390,592
KapanLagicom 1 375,789 375,789
davidbayu 2 173,532 347,064
GBluesShelter 5 55,716 278,580
baimGuitar 6 43,266 259,596
Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)

36. MostAccount RT cnt
@detikcom 84
@tantrikotak 49
@irockumentary 42
@KapanLagicom 36
@davidbayu 31
Message
RT@detikcom:100 GitarisMuda SiapMeriahkanJakarta BluesFestival 2012http://t.co/aJXr8W3hvia
@detikhot
RT@tantrikotak:Kotakhari ini di Jakarta BluesFestival di TennisIndoorJakarta, maindi redstage jam
set12 malam.#InfoINABlues
RT@davidbayu:Rame amatJakarta BluesFestival hebat
RT@irockumentary:Ygmau 2 tiketgratis@jakbluesfesttanggal 13Oktober2012 di IstoraSenayan,
ikutinkuisnyajam6sore nanti ya. Yg mau ikutanRT! #IRquiz
RT@endahNrhesa:Besokadayangke Jakarta BluesFestival @jakbluesfest?Kami manggungjam
13.00 di blue stage.abisitujammingmalem2di greenstage ^-^
Most RT account & engagement content
Most impactful account measures by total number Retweet of post by other Netizens

37. GLOSSARY
TERM DEFINITION
Buzz Number of mentions/post
Buzz Cluster Top theme of post that most mentioned by Netizens
Scale of Sentiment Opinion of the post with 3 scale: RED (Negative), GREEN (Positive), BLUE (Neutral)
Unique user Number of Netizens (1 Netizens counted as one unique person)
Reach Total number of netizens that get spread of post
Interaction Index Measures of Unique user compared with total number of post
Keyword A keyword used for search a certain post associate to the project
Storyline (volume trend) Trend of conversation by Netizens in range of certain period
Engagement Number of netizens whose interaction with post

38. THANK YOU