The document provides details about the JA Company Programme 2015/16 Trade Fair, including key dates, submission requirements, and event logistics. Some of the highlights include: - The Trade Fair will take place on December 12, 2015 with over 13,000 visitors expected. CEO briefings will be held to review requirements. - Companies must submit materials like product photos, volunteer nominations, and samples by various deadlines. On-stage promotion time slots will be allocated at the Trade Fair. - Awards include Best Booth and Most Popular Offering. Booths will be judged on criteria like design, customer service, and marketing strategy. A peer-to-peer voting will determine the most popular offering.

1. JA Company Programme 2015/16
Programme Partners: Education Bureau HKSAR Government, Hong Kong Information Technology Federation, University of Hong Kong
Design Education Partners: PolyU School of Design, SCAD HK, THEi
Supporting organisations : British Chamber of Commerce in HK, Cocoon, Cyberport, Federation of HK Industries,
Hong Kong Productivity Council, Hong Kong Science and Technology Parks,
Innovation & Design Management Association, Invotech, PaperclipHK, Youth Arch Foundation, Youth.gov.hk

2. Agenda
• CP 2015/16 – Updates & Progress
• Trade Fair (12 Dec 2015)
• Key Points & Events for CEOs
• Q & A
• Booth & Promotion Time Slot Allocation

3. -Company Vision,
Mission, Values &
Company Name and
bylaws
-Company Offering
concept and feasibility
-Recruitment for
functional role
-Business Model
-Business Plan
-Capital and stock
policy (share price &
number of shares)
-Board of Directors
meetings hosted by
CEO
-Operation and Sales
with Marketing,
technology and HR
support
-Annual Report and
AGM
-Dividend Distribution
-Learning Reflection
JA CP 2015/16 Timeline
Expert Sharing
Seminar
19 Sep 2015
Design
Consultation
17 Oct 2015
Trade
Fair
12 Dec 2015
Semi-Final
Competition
Mar 2016
Final Competition
and Graduation
Apr 2016
CEO Briefing (1)
7 Nov 2015
Trade Fair
Briefing
5 Dec 2015
CEO Briefing (2)
23 Jan 2016
1 Organization
(Sep/mid-Oct)
2 Business Plan
(late-Oct/mid-Nov )
3 Operation
(late-Nov/mid-Jan)
4 Liquidation
(Feb/mid-Apr)

4. Reminder on Capital Raising
o No shareholder may hold more than two shares of stock
o No family may purchase more than 10% of stock
o All JA Companies in Hong Kong are limited to raise no more than
HK$10,000 of initial capital.
Note: It doesn’t mean that you have to raise $10,000!
o JA Companies in Hong Kong are NOT allowed to accept donations
or to borrow funds from any sources.

5. A real marketplace to meet and sell to your customers!
Trade Fair Overview

6. Trade Fair 2014/15 Statistics
Over 13,000 visitors
General
Public
Students,
teachers,
business
advisers,
friends &
family from
all fellow
Business
&
community
leaders as
judges
Over $300,000 Sales
Average total
sales:
$4,400/booth
Average units
sold:
180 units/booth

7. Trade Fair Rundown
Time Activities
8:00am – 9:50am JA Companies Move-In & Decoration
8:30am – 9:15am JA Company CEO Briefing
10:00am – 5:45pm Trading Hours
10:00am – 11:00am 1st Round Judging
11:30am – 11:50pm Opening Ceremony
11:50am – 12:45pm Final Round Judging
1:10pm – 1:30pm Award Presentation Ceremony
2:00pm – 5:00pm On-Stage Promotion
5:30pm – 5:45pm Closing Ceremony
5:45pm – 6:30pm JA Companies deposit refund and move-out

8. Stage
JA Booth
Main Reception

9. Work Readiness | Entrepreneurship | Financial Literacy
Opportunities Provided by JA HK
1. JA Company Flag
2. On-Stage Promotion
3. Mobile Promoter
4. Offering Photo
5. JA HK Digital Promotion

10. 1. JA Company Flag 12’ (W) x 24’ (H)
Design your
JA Company Flag
Make sure it is
durable for reuse
at Graduation!

11. 2. On-stage Promotion
• 2 microphones will be provided
• Report to JA team in front of stage area 5 minutes before your
promotion session
• Late-comers will NOT be accepted on stage
• Promotion sequence on first-come-first-on-stage basis, NO pre-
assignment within each session
30 second’s on stage promotion Around 1 minute chit chat with MC
1 minute Chit Chat topics
o What is the purpose of your company?
o How unique is your product?
o What is the most memorable experience so far?
o Anyone you would like to say thank you to?
o Why should we vote for you?
o What is your company slogan?

12. Session Promotion Timeslot
Report Time
@ Stage No. of Promotion teams
MC Introduction 1355 1400
A 1400 1420 1355 10
B 1420 1440 1415 10
C 1440 1500 1435 10
15 mins break
D 1515 1535 1510 10
E 1535 1555 1530 10
15 mins break
F 1610 1630 1605 10
G 1630 1650 1625 10
H 1650 1656 1645 3
2. On-stage Promotion

13. 3. Mobile Promoter
Mobile promoter does not necessarily have to be dressed up in a ‘showy’
way. Can also have a ‘professional’ sales look.
Mascot can be a memorable aspect of a brand, but it is Not Mandatory.
Dos Don’ts
• Reflect your brand
functions/attributes
• Show your brand personalities
• Has no relationship with your brand
functions, attributes & personalities
Examples of good mascots

14. 3. Mobile Promoter (cont’d)
• ONE Mobile Promoter for each JA
Company
• Maximum size of Mobile Advertising
Sign: 500mm(W) x 400mm(D) x
600mm(H)
• Official promoter badge provided by
JA on the event day at all times
• Only the mobile promoter can
distribute promotional materials to
visitors outside the booth
Phone case that can
light up at night
instant photo display &
camera neck strap

15. 4. JA Company Offering Photo
To feature your offerings on Trade Fair
leaflet
o Photo size on leaflet: 2cm x 2cm
o Email files to cp.ja@jahk.org by 23
Nov 2015 (Mon), 6:00pm
o Late submissions will NOT be
accepted

16. 5. JA HK Trade Fair Digital Promotion
• Trade Fair e-Poster
• JA HK Facebook event page for your
guest invitation
• Multi-media submissions to describe your
JA CP experience or your offering
• Photo
• Text (max. 50 Eng /75 Chi characters)
• Video
• Email files to cp.ja@jahk.org by 23 Nov 2015
(Mon), 6:00pm
• Hashtag #JuniorAchievementHKJA
E-Poster

17. Booth Details
• Booth dimension
– 2000mm(W) x 2000mm(D) x 2500mm(H)
• ONE or TWO side(s) open, with cover on booth top
• ONE sales counter with cabinet
o - standard size: 1000mm(W) x 500mm(D) x 700mm(H)
o - contact JA before Dec 7(Mon) if cabinet is not required
• Fascia with booth number, company and school name
• No electric socket will be provided

18. Booth DetailsDesign Layout
Booth Fascia
Cabinet:
0.75mH x1mWX0.5mD

19. Front View
Booth Details Side View

20. Booth Fascia
(2mW x 0.5mH)
Note: fascia design is NOT final

21. Design Layout
Booth Fascia
(Left Side Open)
Booth:
13, 14, 19, 23, 27, 31, 35, 51,
58, 61, 67

22. Sample Booth Design
Prepare bulky items beforehand!
Buffer for margin!

23. Notes on Booth Decoration
• Do not cause any damage or make any alteration to the
booth structure (including the booth cover)
• Display decorative items within the booth space
• Do not stand on the sales counter
• Prepare bulky decorative items in advance
• Be environmental friendly
• Must stop the booth decoration by 9:50am and prepare
for trading & judging at 10:00am

24. Work Readiness | Entrepreneurship | Financial Literacy
(Trade Fair Manual, Section 6)

25. Key Rules & Regulations
1. Code of Conduct:
o Participate and conduct business in an honest,
respectful & professional manner
o Responsible for safety, hygiene, and tidiness of the
venue
– Avoid overcrowding
– NO standing on sales counter
– NO eating or drinking (except water) in the venue
– NO speaker and amplifier are allowed
o Damage on the booth (including the cabinet) will be
fined HK$100

26. Key Rules & Regulations
2. Products/Services
• No infringement of Intellectual Property Rights on all
product/service sold, booth decoration, display and
promotional materials (please refer to the details at the
Trade Fair Manual, Section 6.2)

27. Key Rules & Regulations
3. Operation & Promotion:
• At least TWO staff wearing official staff badges on duty
at booth at all times
• All business activities (sales transaction and promotional
activities) within your booth area only
• Only ONE mobile promoter wearing official promoter
badge to display products or advertising sign at the
event venue
• Mobile promoter can distribute promotional materials to
visitors

28. Mobile promoter (bad example)

29. Key Rules & Regulations
4. Penalty & Ticketing System:
• A ticket (equivalent to HK$100 fine) will be issued to the
JA Company for any violations to the Rules and
Regulations
• Fines are automatically deducted from the Trade Fair
Deposit
• Any JA Company received 4 tickets will have to STOP
operations immediately

30. Work Readiness | Entrepreneurship | Financial Literacy
Awards Judging & Voting Mechanics

31. Awards in Trade Fair
Best Booth
• By Judges
Most Popular Offering
• Peer to Peer Voting

32. Best Booth Award (by Judges)
About the Award
o Honour the team with the most outstanding customer experience
o Champion, First runner-up and Second runner-up for the Best Booth
Award
Assessment Criteria
o Value proposition of the product/service (20%)
– Is it useful?
– Is it good value for money?
– Is it unique?
– Does it have social and/or environmental benefits?
o Product/service design (20%) : is it usable, desirable and of good
quality?
o Booth design (20%): can it reflect the brand values & attributes and
feature the product/service prominently?
o Sales & marketing strategy (20%)
o Customer service (20%

33. Best Booth Award (by Judges)
o Sales & marketing strategy
– Distinct and consistent branding: name, logo/identity, values and
attributes (personalities)
– Online and offline means to drive sales to the booth
– Pricing strategy
o Customer Service
– Product knowledge
– Welcoming and friendly
– Helpful
– Efficient

34. Most Popular Offering (Peer to Peer Voting)
The Most Popular Offering Award will be voted by the
JA CP participants at the Trade Fair to honour the most
popular offering amongst students. There will be the
Champion, First runner-up and Second runner-up for
the Most Popular Offering Award.
Each participating JA Company will have SIX votes.
NOT allowed to vote for their own JA Company, nor the
same JA Company for more than ONE vote.
Voting hours: 1:30pm-4:30pm

35. Work Readiness | Entrepreneurship | Financial Literacy
Key Points & Events for CEOs
1. Upcoming Key Dates
2. Sample Product / Service
Submission
3. Trade Fair Volunteer Briefing
4. JA Company CEO Briefing
5. Opening Ceremony
6. Closing Ceremony

36. 1. Upcoming Key Dates
23 Nov 2015 (Mon) Submission of Booth Contact and Nomination of Student
Volunteer
23 Nov 2015 (Mon) Submission of product shot for Trade Fair catalogue
Multimedia Submissions (photo, text and/or video) for JA
HK Facebook Trade Fair Album
5 Dec 2015 (Sat) Submission of sample product/service and Description
Form
5 Dec 2015 (Sat) JA CP Trade Fair Volunteer Briefing
12 Dec 2015 (Sat) JA Company Programme Trade Fair
15 Jan 2016 (Fri) Submission of Trade Fair Survey
23 Jan 2016 (Sat) Submission of Interim Evaluation

37. Booth Contact Form & Student Volunteer
• Form email to CEO after CEO Briefing (1)
• Follow instructions & submit form by email in MS Excel format

38. Student Volunteer Opportunity
• Maximum of ONE volunteer from each JA Company
• To support RECEPTION Team for 2 - 3 hours on the event
day
• Thank-you Letter from JA upon satisfactory completion of
duty
• MUST attend JA CP Trade Fair Volunteer Briefing on 5 Dec
2015

39. 2. Sample Product/Service Submission
Date: 5 December 2015 (Sat)
Time: 2:00pm – 3:00pm
Venue: Lecture Theatre, Level 4, West Block, Kowloon Tong Education Services Centre
(教育局九龍塘教育服務中心西座四樓演講廳)
To Submit:
Sample product or service voucher:
1 sample of EACH TYPE OF OFFERING
Labeled with Booth no., JA Company and School name
Non-returnable
Completed Sample Product/Service Description Form with CEO’s signature

40. Sample Product/Service Submission
Description Form
• Form email to CEO after CEO Briefing (1)
• Follow instructions & submit form by email in MS Excel format
• Submit a hard copy on the 5 Dec at the Trade Fair Volunteer Briefing

41. 3. Trade Fair Volunteer Briefing
Date: 5 December 2015 (Sat)
Time: 2:00pm – 4:30pm
Venue: Lecture Theatre, Level 4, West Block, Kowloon Tong
Education Services Centre (教育局九龍塘教育服務中心西座
四樓演講廳)
Participants: Maximum of 1 Student Volunteer from each
JA Company
Objectives: Understand roles & responsibilities at Trade Fair

42. 4. JA Company CEO Briefing
at Trade Fair
o Date: 12 Dec 2015 (Sat), 8:30am – 9:15am
o Venue: VIP Area
• To Bring:
– Receipt for Trade Fair deposit (pink)
– Decorated JA Company Flag
• To Collect:
– 2 official staff badges
– 1 official promoter badge
– Move-out Form
– Votes for most popular awards
• Important Notes:
– Registration cuts off at 8:45am
– Late-comers or CEOs without the Receipt & JA Company flag will be
fined (HK$100)

43. 5. Opening Ceremony
o Time: 11:30am – 11:50am
o Report Time: 11:15am
o Location: Front of stage
o To Bring: JA Company Flag
o With Mobile Promoter
Let’s Give our Guests a Warm Welcome!

44. 6. Closing Ceremony
o Time: 5:30pm – 5:45pm
o Report Time: 5:25pm
o Location: Front of stage
o To Bring: JA Company Flag
o With Mobile Promoter
Time to Celebrate our Success!

45. Final Reminders
• Stay connected with JA (check email) for CEO
• Name of JA Company, double check your Charter
• All product/service must have value added elements
• HKTDC Small Orders (small-order@hktdc.com)
• HKPC 3D Printing

46. CP Online Resources Platform
Post Meeting Feedback Microsoft Online Platform

47. Final Reminders
Start planning for your Trade Fair preparation:
– Shift-duty
– Decoration preparation in advance
– On-stage promotion
– Cash for change
– Pricing strategy
– Logistics for stocks

48. JA HK CEO Tips!
Consistent branding across all touch points
Brand
Values
Attributes
Booth
Sales
Team
Social
Media
Logo
Booth
Website
Flyer
Onstage
promotion

49. Pre-event & Post-event marketing
Word of
Mouth
Direct
marketing
Social
Media

50. Record your CP experience for
Trade Fair Marketing & Annual Report
Happy
Moments
Mistakes/
Learning
Team
Work
Solving
Problems
Video Photo
Text

52. Work Readiness | Entrepreneurship | Financial Literacy
JA Company Programme

53. Esan Lee
Program Manager
3426-3143
Mavis Lee
Senior Program Manager
3426-3142
Further Questions?
Email: cp.ja@jahk.org

54. Work Readiness | Entrepreneurship | Financial Literacy
Booth & Promotion Timeslot
Allocation

55. Session
Promotion
Timeslot
MC Introduction 1355 1400
A 1400 1420
B 1420 1440
C 1440 1500
15 …………..
break
D 1515 1535
E 1535 1555
15 mins break
F 1610 1630
G 1630 1650
H 1650 1656
Booth Allocation Promotion Time Slot Allocation

56. Work Readiness | Entrepreneurship | Financial Literacy
Thank You!