Demonstrates how an "activity feed" or notification service can be a good fit for a non-relational database. Includes a sketch of an example solution schema with MongoDB.
Demonstrates how an "activity feed" or notification service can be a good fit for a non-relational database. Includes a sketch of an example solution schema with MongoDB.
The sad reality is that most businesses suck at social media. Most often, it's because they don't understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, "What does success look like?" Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.
The Doppler Effect happens when an object moving toward you (like a train) makes a higher pitch sound than when it's moving away from you. For most organizations, if social media made a sound it would appear to moving away from them.
I've been doing inbound marketing evaluations for three years now. I've been observing a disturbing trend: The grades are falling, not getting better. When I began thinking about why this is the case, it became clear that the Internet is changing faster than they are adapting.
This presentation examines the reasons why this is happening, provides a case study in digital marketing success and suggests three ways to get in front of these changes.
The sad reality is that most businesses suck at social media. Most often, it's because they don't understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, "What does success look like?" Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.
The Doppler Effect happens when an object moving toward you (like a train) makes a higher pitch sound than when it's moving away from you. For most organizations, if social media made a sound it would appear to moving away from them.
I've been doing inbound marketing evaluations for three years now. I've been observing a disturbing trend: The grades are falling, not getting better. When I began thinking about why this is the case, it became clear that the Internet is changing faster than they are adapting.
This presentation examines the reasons why this is happening, provides a case study in digital marketing success and suggests three ways to get in front of these changes.