Explore the social media strategies of Ivy League Universities that gets them engaging on the top four social networks. Access engagement, campaign intel and a variety of social media metrics on their performance on Facebook, Twitter, Instagram and LinkedIn.
We have taken 10 Facebook pages of Canadian institutions, tracked their average posts per day, their users’ interactions, categorized the posts and then put a mesure of effectiveness on each of them. We all have to post those news releases that have zero interactions, but what can we do outside of those to boost our effectiveness? Having a baseline knowledge of Facebook’s edge ranking will start you off on the right foot for this presentation.
We explore the differences in ROI from uploading pictures, to videos, to photos or links – what will be the most effective way in which you can foster a link between your Likers, Friends and Followers. From guiding creation of user generated content to building your content capacity, you will leave this presentation with a strong sense of next steps.
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The tremendous popularity of social networking sites like Facebook presents libraries with unique opportunities for reaching students. What many organizations fail to recognize, however, is that Facebook is perceived by its users as a primarily social space, and that the presence of professors, librarians, or parents can be intrusive, unwelcome, or just plain "weird" for the very students they're trying to reach. The George Washington University's Gelman Library decided to take a step back and ask a critical question: what do our students want? How do our students really use Facebook, and what part can the library play in this social environment? This presentation will offer an overview of this study and its findings in light of contemporary thinking and practices among librarians.
This presentation covers the various types of multimedia, the advantages and disadvantages of their use as well as how multimedia can be used in education.
We have taken 10 Facebook pages of Canadian institutions, tracked their average posts per day, their users’ interactions, categorized the posts and then put a mesure of effectiveness on each of them. We all have to post those news releases that have zero interactions, but what can we do outside of those to boost our effectiveness? Having a baseline knowledge of Facebook’s edge ranking will start you off on the right foot for this presentation.
We explore the differences in ROI from uploading pictures, to videos, to photos or links – what will be the most effective way in which you can foster a link between your Likers, Friends and Followers. From guiding creation of user generated content to building your content capacity, you will leave this presentation with a strong sense of next steps.
Among other things, JP Rains is the resident social media person at Laurentian University. Last year, JP presented Risk Management on Facebook at the #pseweb conference. You can find him on Twitter and Facebook. Patrick Smoke also contributed to this presentation.
"OK, This is Just Too Weird": Identifying Outreach Opportunites in FacebookElizabeth Edwards
The tremendous popularity of social networking sites like Facebook presents libraries with unique opportunities for reaching students. What many organizations fail to recognize, however, is that Facebook is perceived by its users as a primarily social space, and that the presence of professors, librarians, or parents can be intrusive, unwelcome, or just plain "weird" for the very students they're trying to reach. The George Washington University's Gelman Library decided to take a step back and ask a critical question: what do our students want? How do our students really use Facebook, and what part can the library play in this social environment? This presentation will offer an overview of this study and its findings in light of contemporary thinking and practices among librarians.
This presentation covers the various types of multimedia, the advantages and disadvantages of their use as well as how multimedia can be used in education.
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3. Table of Contents
Performance Snapshot
Share of Voice Snapshot
Audience Size
Audience Growth
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: Columbia University, Brown University, Princeton University, Stanford University,
Harvard University, Cornell University, Dartmouth College, University of Pennsylvania, Yale University
Jul 01, 2016 - Aug 31, 2016
4. Jul 01, 2016 - Aug 31, 2016
Performance Snapshot
Network
Highest Audience
Size
Harvard University Harvard University Harvard University Harvard University
Highest
Growth
Columbia University
Columbia
University
Stanford University Dartmouth College
Highest
Engagement
Cornell University Harvard University Stanford University Stanford University
5. Jul 01, 2016 - Aug 31, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
University of
Pennsylvania
Harvard University Princeton University Dartmouth College
Most Number of
Likes
Harvard University Harvard University Harvard University Cornell University
Most Number of
Comments
Harvard University Harvard University Harvard University Cornell University
6. 0.00M 1.00M 2.00M 3.00M 4.00M 5.00M
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
Audience Size
Jul 01, 2016 - Aug 31, 2016
7. Audience Growth
Jul 01, 2016 - Aug 31, 2016
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
8. Engagement
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600 700
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
9. Number Of Posts/Tweets
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
10. Total Likes
Jul 01, 2016 - Aug 31, 2016
0 50000 100000 150000 200000 250000
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
11. Total Comments
Jul 01, 2016 - Aug 31, 2016
0 2000 4000 6000 8000 10000 12000
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
12. Customer Service – Reply Time (inminutes)
Jul 01, 2016 - Aug 31, 2016
0 50 100 150 200 250 300 350 400 450 500
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
Twitter Facebook
13. Customer Service – Response Rate
Jul 01, 2016 - Aug 31, 2016
0% 1% 1% 2% 2% 3% 3%
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
Twitter Facebook
14. Most Engaging Facebook Posts
Columbia University
29-AUG-16, MON 1:46PM
New students, welcome to Columbia
University in the City of New York. Your own
experience of the “do ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 3,304 205 869 Uncategorize
d
University of Pennsylvania
28-AUG-16, SUN 8:25PM
Presenting the Class of 2020!
Cornell University
23-AUG-16, TUE 7:00AM
Cornell professors are often sought after by
the media for their expertise and passion.
Steven Strog ..
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
986 2,520 95 367 Uncategorized
ENGMT.LIKES COMMENTS SHARES SENTIMENT
971 1,129 72 771 Positive
15. Meteor captured over the Stone Arch
Bridge and Beebe Lake early Friday
morning during the Perseid M..
12-Aug-16, Fri 09:34AM
ENGMT. FAV. REPLIES RETWEETS
955 771 2 384
Most Engaging Tweets
Happy birthday, Nikola Tesla! This 1890s
photograph, held in @HarvardLibrary,
shows the famous engi..
Did you know that the John Harvard Statue
stood outside Memorial Hall from
1884 to 1924? Now, just ..
10-Jul-16, Sun 11:43AM
ENGMT. FAV. REPLIES RETWEETS
887 1,135 8 837
11-Jul-16, Mon 12:58PM
ENGMT. FAV. REPLIES RETWEETS
717 731 11 474
Cornell University Harvard University Harvard University
16. Gorgeous view of the Charles River. �:
@lbrentgilmore
#charlesriver #sunset #weeksbridge
#harvard ..
02-Jul-16, Sat 12:13PM
ENGMT. LIKES COMMENTS FILTER
898 13,895 146 No filter
Most Engaging Instagram Posts
You teach me and I'll teach you.
#PokemonGO #harvard
26-Aug-16, Fri 01:17PM
ENGMT. LIKES COMMENTS FILTER
885 5,342 46 No filter
11-Jul-16, Mon 03:35PM
ENGMT. LIKES COMMENTS FILTER
885 11,747 454 No filter
Harvard University Columbia University Harvard University
⚡️� Summer Storm �⚡️
(� by Michael Deleon, Columbia Center for
Teaching & Learning)
#columbiauniver..
17. Most Engaging LinkedIn Posts
View of the Ithaca Community Fireworks
Celebration from a crowded Slope on
a delightful July evenin..
15-Jul-16, Fri 12:00AM
ENGMT. LIKES COMMENTS
275 147 6
06-Jul-16, Wed 12:00AM
ENGMT. LIKES COMMENTS
251 159 0
Cornell University Cornell University
Far above Cayuga’s waters … you can see
this beautiful summer vista of
Cayuga Lake and Ithaca from ..
19. Thank You
For more information, please contact your account manager notjustnumbers@unmetric.com
20. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: