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Ivy League Universities
on Social Media
June 1st – Aug 31st 2016
Cross Channel Report
Jul 01, 2016 - Aug 31, 2016
Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Likes
 Comments
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: Columbia University, Brown University, Princeton University, Stanford University,
Harvard University, Cornell University, Dartmouth College, University of Pennsylvania, Yale University
Jul 01, 2016 - Aug 31, 2016
Jul 01, 2016 - Aug 31, 2016
Performance Snapshot
Network
Highest Audience
Size
Harvard University Harvard University Harvard University Harvard University
Highest
Growth
Columbia University
Columbia
University
Stanford University Dartmouth College
Highest
Engagement
Cornell University Harvard University Stanford University Stanford University
Jul 01, 2016 - Aug 31, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
University of
Pennsylvania
Harvard University Princeton University Dartmouth College
Most Number of
Likes
Harvard University Harvard University Harvard University Cornell University
Most Number of
Comments
Harvard University Harvard University Harvard University Cornell University
0.00M 1.00M 2.00M 3.00M 4.00M 5.00M
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
Audience Size
Jul 01, 2016 - Aug 31, 2016
Audience Growth
Jul 01, 2016 - Aug 31, 2016
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
Engagement
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600 700
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
Number Of Posts/Tweets
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
Total Likes
Jul 01, 2016 - Aug 31, 2016
0 50000 100000 150000 200000 250000
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
Total Comments
Jul 01, 2016 - Aug 31, 2016
0 2000 4000 6000 8000 10000 12000
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
LinkedIn Instagram Twitter Facebook
Customer Service – Reply Time (inminutes)
Jul 01, 2016 - Aug 31, 2016
0 50 100 150 200 250 300 350 400 450 500
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
Twitter Facebook
Customer Service – Response Rate
Jul 01, 2016 - Aug 31, 2016
0% 1% 1% 2% 2% 3% 3%
Columbia University
Brown University
Princeton University
Stanford University
Harvard University
Cornell University
Dartmouth College
University of Pennsylvania
Yale University
Twitter Facebook
Most Engaging Facebook Posts
Columbia University
29-AUG-16, MON 1:46PM
New students, welcome to Columbia
University in the City of New York. Your own
experience of the “do ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 3,304 205 869 Uncategorize
d
University of Pennsylvania
28-AUG-16, SUN 8:25PM
Presenting the Class of 2020!
Cornell University
23-AUG-16, TUE 7:00AM
Cornell professors are often sought after by
the media for their expertise and passion.
Steven Strog ..
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
986 2,520 95 367 Uncategorized
ENGMT.LIKES COMMENTS SHARES SENTIMENT
971 1,129 72 771 Positive
Meteor captured over the Stone Arch
Bridge and Beebe Lake early Friday
morning during the Perseid M..
12-Aug-16, Fri 09:34AM
ENGMT. FAV. REPLIES RETWEETS
955 771 2 384
Most Engaging Tweets
Happy birthday, Nikola Tesla! This 1890s
photograph, held in @HarvardLibrary,
shows the famous engi..
Did you know that the John Harvard Statue
stood outside Memorial Hall from
1884 to 1924? Now, just ..
10-Jul-16, Sun 11:43AM
ENGMT. FAV. REPLIES RETWEETS
887 1,135 8 837
11-Jul-16, Mon 12:58PM
ENGMT. FAV. REPLIES RETWEETS
717 731 11 474
Cornell University Harvard University Harvard University
Gorgeous view of the Charles River. �:
@lbrentgilmore
#charlesriver #sunset #weeksbridge
#harvard ..
02-Jul-16, Sat 12:13PM
ENGMT. LIKES COMMENTS FILTER
898 13,895 146 No filter
Most Engaging Instagram Posts
You teach me and I'll teach you.
#PokemonGO #harvard
26-Aug-16, Fri 01:17PM
ENGMT. LIKES COMMENTS FILTER
885 5,342 46 No filter
11-Jul-16, Mon 03:35PM
ENGMT. LIKES COMMENTS FILTER
885 11,747 454 No filter
Harvard University Columbia University Harvard University
⚡️� Summer Storm �⚡️
(� by Michael Deleon, Columbia Center for
Teaching & Learning)
#columbiauniver..
Most Engaging LinkedIn Posts
View of the Ithaca Community Fireworks
Celebration from a crowded Slope on
a delightful July evenin..
15-Jul-16, Fri 12:00AM
ENGMT. LIKES COMMENTS
275 147 6
06-Jul-16, Wed 12:00AM
ENGMT. LIKES COMMENTS
251 159 0
Cornell University Cornell University
Far above Cayuga’s waters … you can see
this beautiful summer vista of
Cayuga Lake and Ithaca from ..
GenerateYourOwnSocialMediaReport
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
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For more information, please contact your account manager notjustnumbers@unmetric.com
Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook:

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Ivy League Universities On Social Media 1st July - 31st August

  • 1. Ivy League Universities on Social Media June 1st – Aug 31st 2016
  • 2. Cross Channel Report Jul 01, 2016 - Aug 31, 2016
  • 3. Table of Contents  Performance Snapshot  Share of Voice Snapshot  Audience Size  Audience Growth  Engagement  Volume of Posts  Likes  Comments  Customer Service  Most Engaging Content Brands Analyzed in this report include: Columbia University, Brown University, Princeton University, Stanford University, Harvard University, Cornell University, Dartmouth College, University of Pennsylvania, Yale University Jul 01, 2016 - Aug 31, 2016
  • 4. Jul 01, 2016 - Aug 31, 2016 Performance Snapshot Network Highest Audience Size Harvard University Harvard University Harvard University Harvard University Highest Growth Columbia University Columbia University Stanford University Dartmouth College Highest Engagement Cornell University Harvard University Stanford University Stanford University
  • 5. Jul 01, 2016 - Aug 31, 2016 Share Of Voice Snapshot Network Most Number of Posts University of Pennsylvania Harvard University Princeton University Dartmouth College Most Number of Likes Harvard University Harvard University Harvard University Cornell University Most Number of Comments Harvard University Harvard University Harvard University Cornell University
  • 6. 0.00M 1.00M 2.00M 3.00M 4.00M 5.00M Columbia University Brown University Princeton University Stanford University Harvard University Cornell University Dartmouth College University of Pennsylvania Yale University LinkedIn Instagram Twitter Facebook Audience Size Jul 01, 2016 - Aug 31, 2016
  • 7. Audience Growth Jul 01, 2016 - Aug 31, 2016 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Columbia University Brown University Princeton University Stanford University Harvard University Cornell University Dartmouth College University of Pennsylvania Yale University LinkedIn Instagram Twitter Facebook
  • 8. Engagement Jul 01, 2016 - Aug 31, 2016 0 100 200 300 400 500 600 700 Columbia University Brown University Princeton University Stanford University Harvard University Cornell University Dartmouth College University of Pennsylvania Yale University LinkedIn Instagram Twitter Facebook
  • 9. Number Of Posts/Tweets Jul 01, 2016 - Aug 31, 2016 0 100 200 300 400 500 600 Columbia University Brown University Princeton University Stanford University Harvard University Cornell University Dartmouth College University of Pennsylvania Yale University LinkedIn Instagram Twitter Facebook
  • 10. Total Likes Jul 01, 2016 - Aug 31, 2016 0 50000 100000 150000 200000 250000 Columbia University Brown University Princeton University Stanford University Harvard University Cornell University Dartmouth College University of Pennsylvania Yale University LinkedIn Instagram Twitter Facebook
  • 11. Total Comments Jul 01, 2016 - Aug 31, 2016 0 2000 4000 6000 8000 10000 12000 Columbia University Brown University Princeton University Stanford University Harvard University Cornell University Dartmouth College University of Pennsylvania Yale University LinkedIn Instagram Twitter Facebook
  • 12. Customer Service – Reply Time (inminutes) Jul 01, 2016 - Aug 31, 2016 0 50 100 150 200 250 300 350 400 450 500 Columbia University Brown University Princeton University Stanford University Harvard University Cornell University Dartmouth College University of Pennsylvania Yale University Twitter Facebook
  • 13. Customer Service – Response Rate Jul 01, 2016 - Aug 31, 2016 0% 1% 1% 2% 2% 3% 3% Columbia University Brown University Princeton University Stanford University Harvard University Cornell University Dartmouth College University of Pennsylvania Yale University Twitter Facebook
  • 14. Most Engaging Facebook Posts Columbia University 29-AUG-16, MON 1:46PM New students, welcome to Columbia University in the City of New York. Your own experience of the “do .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 996 3,304 205 869 Uncategorize d University of Pennsylvania 28-AUG-16, SUN 8:25PM Presenting the Class of 2020! Cornell University 23-AUG-16, TUE 7:00AM Cornell professors are often sought after by the media for their expertise and passion. Steven Strog .. ENGMT . LIKES COMMENTS SHARES SENTIMENT 986 2,520 95 367 Uncategorized ENGMT.LIKES COMMENTS SHARES SENTIMENT 971 1,129 72 771 Positive
  • 15. Meteor captured over the Stone Arch Bridge and Beebe Lake early Friday morning during the Perseid M.. 12-Aug-16, Fri 09:34AM ENGMT. FAV. REPLIES RETWEETS 955 771 2 384 Most Engaging Tweets Happy birthday, Nikola Tesla! This 1890s photograph, held in @HarvardLibrary, shows the famous engi.. Did you know that the John Harvard Statue stood outside Memorial Hall from 1884 to 1924? Now, just .. 10-Jul-16, Sun 11:43AM ENGMT. FAV. REPLIES RETWEETS 887 1,135 8 837 11-Jul-16, Mon 12:58PM ENGMT. FAV. REPLIES RETWEETS 717 731 11 474 Cornell University Harvard University Harvard University
  • 16. Gorgeous view of the Charles River. �: @lbrentgilmore #charlesriver #sunset #weeksbridge #harvard .. 02-Jul-16, Sat 12:13PM ENGMT. LIKES COMMENTS FILTER 898 13,895 146 No filter Most Engaging Instagram Posts You teach me and I'll teach you. #PokemonGO #harvard 26-Aug-16, Fri 01:17PM ENGMT. LIKES COMMENTS FILTER 885 5,342 46 No filter 11-Jul-16, Mon 03:35PM ENGMT. LIKES COMMENTS FILTER 885 11,747 454 No filter Harvard University Columbia University Harvard University ⚡️� Summer Storm �⚡️ (� by Michael Deleon, Columbia Center for Teaching & Learning) #columbiauniver..
  • 17. Most Engaging LinkedIn Posts View of the Ithaca Community Fireworks Celebration from a crowded Slope on a delightful July evenin.. 15-Jul-16, Fri 12:00AM ENGMT. LIKES COMMENTS 275 147 6 06-Jul-16, Wed 12:00AM ENGMT. LIKES COMMENTS 251 159 0 Cornell University Cornell University Far above Cayuga’s waters … you can see this beautiful summer vista of Cayuga Lake and Ithaca from ..
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  • 20. Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content. Appendix – Unmetric’s Engagement Score (Likes × 1 + Comments × 5 + Shares × 10) × 10000 (Community size) 0.8 Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5) Facebook: