Lavish Living operates senior living communities facing challenges such as declining profit margins, high turnover rates, and leadership issues among family members. Despite being a well-known brand with quality amenities, the company is perceived as deteriorating. Key selling features include a strong leadership presence, full-time medical staff, integrated care, and attractive facilities, with 12 locations generating $63 million in revenue.

1. I've also gathered a list of the primary selling features that Lavish Living uses to drive sales and
differentiation. Lavish Living - Senior Living Communities Potential issues Leadership - The
third generation of family business leadership has led to infighting and a lack of commitment
among the owners. Some family members have gotten lazy and taken more money out of the
company for themselves. Others have gotten territorial in trying to claim more of the decision-
making responsibilities. Financials - While the company is profitable, the margins have been
consistently declining. Moreover, top-line revenue growth has been slow while the industry as a
whole has been growing quickly. Brand - Due to marketing efforts through the years, the brand is
well known. However, more recently Lavish Living has been thought of as a legacy brand that is
deteriorating. Turnover - Industry average turnover is around 20% whereas Lavish Living has
experienced 30% 40% turnover in each of the last three years. This is somewhat a result of the
leadership and has impacted the lowered financials and worsening brand. Lavish Living - Senior
Living Communities Primary Selling Features - Brand Name - The company is well-known in
the communities it serves for having a variety of high quality amenities, although the brand is
becoming a bit dated. - Leadership Team - The top leadership are siblings and the grandchildren
of the founder. Lavish Living points out that that top management can be regularly seen around
the properties and know many of the residents. - Medical Staff - Each location has a full-time
medical staff. Depending on the location, the staff is comprised of doctors, nurses, and physician
assistants who provide 24-hour access to care. - Integrated Care Community - The medical staff,
nutritionists, and other care providers have a strong collaborative culture. This includes regular
all staff meetings to discuss any patient issues where all opinions are welcome. - Exterior
Walking Trails - Senior citizens desire access to outside activities and the walking trails provide
ample opportunity to maintain healthy habits. - Dining Rooms - Every location has large dining
rooms with table-side service as well as a buffet option. - Locations - All 12 locations are
centrally located. While not typically important for fully contained senior living communities,
Lavish Living highlights how this makes it easier for family members to visit. Lavish Living -
Senior Living Communities Key Statistics - 12 locations - 4 states - $63 million in revenue -
$750 , 000 in profit - 900 employees