1. ITA Website Redesign project
Positive Aspects
Negative Aspects
Missing from our site
Things We Like
Examples

2. Our Current Site – Good and Bad

3. Positive aspects of our current
website
• Great content – Articles, country
information
• Some good photos – Great Alumni Photos
• Awesome Alumni articles, Q &A’s,
Testimonials
• We get a lot of traffic and collect a good
number of leads

4. Negative Aspects of Our
Current Website
• Busy homepage – Difficult to clearly
discern what we do
• It has bad stock photo’s
• Needs improved navigation
• Needs improved CTAs
• Needs improved landing pages
• Lacks a degree of authenticity/ authority

5. Missing From Our Current Site
• Organization
• Clear and Easy Navigation
• Intuitive design
• Alluring graphics
• Content Personalization
• Better calls to action
• Improved landing pages
• Concise description of who we are and
what we do

6. Examples of we like!
Websites – Home Pages
• http://www.letsgo.com/#lets-go
• http://www.lonelyplanet.com/
• http://www.lifeafterstudyabroad.com/
• http://www.ciee.org/
• http://greenhearttravel.org/
• http://www.volunteerhq.org/
• https://www.airbnb.com/

8. • What is the first impression that I want to give my audience?
Anything is possible - teaching and living abroad is a viable way
to enjoy the international experience of a lifetime for somebody
like you (recent college graduate)
• Do we have a clearly defined target audience?
Yes – American and Canadians ages 21-30 who have a college
degree or are in college.
• What is your business's message/unique value proposition?
Offering top level TEFL certification, guidance, support and
service to enable English speakers to work abroad as English
teachers and see the world

9. Navigation
Language Corps
Navigation Bar
National Geographic
Rough Guide Navigation

10. Indexes
Adventure Teaching Index
Go Over Seas Article Indexing
FAQ Indexing

11. Calls to Action

12. Authenticity
Through
Testimonials

13. More Examples of content offers & Calls-to-Action

14. Use of Smart Content & Personalization
• Provide different information and content offers to different site
visitors based on their lifecycle stage, location and other criteria
• Create a more engaging and helpful website for current students
and graduates
• Create more content offers and videos

15. More ideas and suggestions to enhance engagement
• Interactive maps highlighting TEFL course locations and/or alumni
experiences and stories
• Use of surveys & polls
• Highlight alumni more on home page and other pages
• Make it easier to subscribe to blogs
• Add personable, relatable staff profiles
• More infographics and visual tools like slideshows