2. www.it-strategies.com
Agenda
• IT Strategies: Who we are and what we do
• Forecast Methodology
• A Look Back . . . At the year 1996
• Where We Are Today . . . In 2001
• Vendor & Technology Trends and Future
Market Directions
3. www.it-strategies.com
IT Strategies:
Who We Are and What We Do
• Founded in 1992
• Offices in Hanover, MA and Tokyo
• Emerging Digital Color Print Markets
– Wide Format Graphics
– Narrow Format Ink Jet
– Color Electrophotography
– Industrial Print
• Market forecasts, application reports,
executive product and strategic consulting
4. www.it-strategies.com
Business Color
Offset Market
Industrial &
Publishing Market
Office Market
5M Tons
Media Consumption US
9.5M Tons
Media Consumption US
17M Tons
Equiv. Media Consumption US
Functional
Monochrome, slow, mid-
quality, substrate-
limited, convenience-
output corporate market
for digital print systems
High quality fast, cheap
communications color
printing on any
substrate using offset
ink-on-substrate
High quality fast, cheap functional color
printing on any substrate with offset,
flexo & gravure-based print functionally
subordinate to manufacturing -
distribution process
1.002 Trillion A4 Pages
@ 80GSM/A4 Page
Assume simplex print
4.69 Trillion A4 Pages
@ 65GSM/A4 Page
Assume duplex print
9.1 Trillion A4 Pages
@ 65GSM/A4 Page
Assume duplex print
IT Strategies:
3 Markets for Print Model
