This document outlines key areas of focus for an IT Experience role, including branding, PR, thought leadership, and strategic support. It describes initiatives such as designing an information center and logo, overhauling the website, producing presentations and infographics, and collaborating on external media coverage to promote the ITS brand. It also involves providing strategic support for social mission programs, creating experiential events, and identifying opportunities for ITS to help fulfill AARP's social mission.