The document discusses whether it is appropriate for project managers to manipulate events to encourage team members to change how they see themselves for the good of the project. It argues that such manipulation is not only acceptable but imperative, as it supports diversity and allows people from different backgrounds to come together. A manager who gets diverse workers to see themselves as a cohesive team is providing a social benefit. However, manipulation is not appropriate when the goal of the project or company violates basic ethics. Examples given include covering up health risks of tobacco, cult-like groups like Jonestown, and companies involved in major scandals due to unethical practices. In these cases, manipulation encourages unethical "groupthink" that overrides