Shopping with
                               no time

                               When I’m back from work I
                               don t
                               don’t have time to do shopping.
                               Is always a hassle. I need to plan
                               in advance in order to overcome
                               this. I sometimes use online
                               shopping but then I need to plan
                               it in advance.
                                     advance



Time issues and observations
Planning for
                               friends

                               I take more care for planning and
                               cooking when I have people
                               coming. It requires more time but
                               I like it.




Time issues and observations
Tuperware
                               planning
                               In order to save time I cook big
                                                              g
                               quantities during the weekend or
                               in the evening and then save it in
                               smaller portions f the week .
                                    ll      i    for h      k
                               Dinner leftovers are welcome
                               and often used for next day at
                               work (lunch), sometimes also for
                                        g
                               dinner again.




Time issues and observations
Quick and
                               healthy cooking
                               I usually lack time but I still want
                                       y
                               to eat food I cook myself, it feels
                               healthier this way. Using
                               Thermomix I manage to cook
                               Th          i                    k
                               more healthy and faster.




Time issues and observations
Quick and
                               healthy cooking
                               I usually lack time but I still want
                                       y
                               to eat food I cook myself, it feels
                               healthier this way. Using
                               Thermomix I manage to cook
                               Th          i                    k
                               more healthy and faster.




Time issues and observations
When kids are
                               hungry…
                               If kids are hungry you need to
                                                 g yy
                               put food on the table ASAP. The
                               more time you spend the more
                               stressfull iit gets. I iis criticall to
                                      f             It      ii
                               have some ‘emergency’ recipes
                               and ingredients for those
                               moments. We sometimes have
                               frozen food we have cooked
                               before that can be warmed up
                               for those cases.

Time issues and observations
My garden, my
                              food
                              I normally eat what is available in
                                        y
                              my vegetable garden. In summer I
                              eat a lot of tomatoes because is
                              jjust what the garden iis giving.
                                     h h        d        i i




Inspiration issues and observations
Rotting food
                              triggers
                              inspiration
                              When vegetables or other types
                              of food are rotting I am forced to
                              use them. I really like when I have
                              few things in the fridge and I m
                                                             I’m
                              able to create something nice
                              from it. It sparks my creativity.




Inspiration issues and observations
Tuning pre
                                     pre-
                              cooked food
                              I sometimes have precooked
                              meals that I ‘upgrade’ with fresh
                              ingredients to make my own
                              dishes. Sometimes I get inspired
                              by the supermarket when I see
                              all the products t th I start
                                ll th    d t together t t
                              imaging how to combine them.




Inspiration issues and observations
Engage kids
                              In order for my kids to eat I need
                              to use creative tricks like making
                              really small pieces for vegetables
                              or creating stories while eating.
                              Funny ways of serving food help
                                    y y              g         p
                              for it too.




Inspiration issues and observations
ABCD
                             A-B-C-D
                             cooking
                             Cooking with thermomix book is
                             like a game. You have to follow
                             the steps, measurements and
                             numbers and you always get the
                             same results. It makes cooking
                             pretty easy. O
                                 tt       Once you bbecome
                             more experienced you dare to
                             experiment more
                                          more.



Navigation issues and observations
Multitasking
                             while cooking
                             I like to be able to do several
                             things at th same ti
                             thi      t the       time while
                                                        hil
                             cooking. Sometimes I clean the
                             tools while cooking or have to
                             give food to the child. Everything
                             that allows me to have more
                             freedom while cooking is
                             welcome.




Navigation issues and observations
More
                             measurement for
                             cooking
                             Since we have kids we measure
                             our food more. You have to be
                             more precise with quantities and
                             portions, you plan more.




Navigation issues and observations
Recognizable
                             por tions

                             People
                             P l are more aware about    b t
                             coffee cups or yoghurt cups than
                             milliliters or grams. Therefore
                             using common known sizes
                             becomes easier




Navigation issues and observations
Internet shopping
                             more rational

                             When h
                             Wh I shop with internet th
                                               ith i t    t the
                             shopping basket is less compulsive.
                             When I go to the supermarket it
                             becomes much more improvised. I
                             usually use internet to buy the
                             basic basket. It is very practical.




Navigation issues and observations
Not consistent
                            result

                            Mostly I only have little time to do
                            the cooking and then I'm often so
                                                    Im
                            much under pressure that the
                            result is not what I intended it to
                            be.




Confidence issues and observations
Cooking my well
                            tried recipes

                            I have a repertoire of 15-20 dishes
                            in order to save time that I cook
                            normally. I often don’t have time
                            to plan or think too much.




Confidence issues and observations
Learning from my
                            mum

                            Most of the cooking recipes that I
                            learned I got them from my mum.
                            She even convinced me to buy
                            the thermomix…Cultural
                            background and childhood recipes
                            play a big role in own cooking,
                            although they can be slightly
                            adapted


Confidence issues and observations
Improvising with
                            experience

                            The
                            Th more I t some of the
                                          try        f th
                            recipes the more I can improvise.
                            My mum is now able to cook
                            without the looking at the book
                            and she has her own recipes. I am
                            still following some recipes but I'm
                            starting to cook my own things
                            (thermomix recipe book)



Confidence issues and observations
Mono use
                            products get
                            forgotten
                            Most of the products that are
                            never used have a single function
                                                  g
                            and are not very flexible. They also
                            generate big quantities and can’t
                            be
                            b used in smaller portions.
                                  di       ll       i




Other issues and observations
Travelling with
                            kids

                            When t
                            Wh travelling specially with kid
                                        lli        i ll ith kids
                            I need to plan what to cook for
                            them. Sometimes we bring the
                            ‘baby cook’ with us. It is very easy
                            to cook vegetable purées with it.




Other issues and observations
Lack of space

                            I always run out of space in my
                            kitchen. Then I have to do in
                            between washing up in order to
                            b             hi      i    d
                            have more space. Appliances also
                            always take space
                                        space.




Other issues and observations
Shopping with
                               no time

                               When I’m back from work I
                               don t
                               don’t have time to do shopping.
                               Is always a hassle. I need to plan
                               in advance in order to overcome
                               this.




Time issues and observations
Tuperware
                               planning
                               In order to save time I cook big
                                                              g
                               quantities during the weekend or
                               in the evening and then save it in
                               smaller portions f the next
                                    ll      i    for h
                               coming 2 days or so. Dinner
                               leftovers are welcome and often
                               used for next day at work
                               (
                               (lunch), sometimes also for
                                       )
                               dinner again.


Time issues and observations
Quick and
                               healthy cooking
                               I usually lack time but I still want
                                       y
                               to eat food I cook myself, it feels
                               healthier this way. Using
                               Thermomix I manage to cook
                               Th          i                    k
                               more healthy and faster.




Time issues and observations
When kids are
                               hungry…
                               If kids are hungry you need to
                                                 g yy
                               put food on the table ASAP. The
                               more time you spend the more
                               stressfull iit gets. I iis criticall to
                                      f             It      ii
                               have some ‘emergency’ recipes
                               and ingredients for those
                               moments. We sometimes have
                               frozen food we have cooked
                               before that can be warmed up
                               for those cases.

Time issues and observations
Seasonal food,
                              local food
                              We like to eat seasonal food. It's
                              harvest time and we have to
                              cook what's ripe.That's why I
                              tried out quite some new recipes
                                i d       i                 i
                              recently. We shop vegetables in
                              the local market for that.
                                                   that




Inspiration issues and observations
Lack of food
                              triggers
                              inspiration
                              I really like when I have few
                              things in the fridge and I m able
                                                         I’m
                              to create something nice from it.
                              Having to cook with leftover
                              ingredients forces you to be
                              creative. I check sites like
                              http://www.wunderkessel.de/ for
                              it

Inspiration issues and observations
Music to cook

                              I switch on the music when
                              starting to cook and let myself
                              go, reflect on the day and
                              become all relaxed and creative.
                              I actually hate having to think of
                              what to cook every day




Inspiration issues and observations
Tunning pre-
                                      pre
                              cooked food
                              I sometimes have precooked
                              meals that I ‘upgrade’ with fresh
                              ingredients to make my own
                              dishes. Sometimes I get inspired
                              by the supermarket when I see
                              all the products t th I start
                                ll th    d t together t t
                              imaging how to combine them.




Inspiration issues and observations
Engage kids
                              In order for my kids to eat I need
                              to use creative tricks like making
                              really small pieces for vegetables
                              or creating stories while eating.
                              Funny ways of serving food help
                                    y y              g         p
                              for it too.




Inspiration issues and observations
ABCD
                             A-B-C-D
                             cooking
                             Cooking with thermomix book is
                             like a game. You have to follow
                             the steps, measurements and
                             numbers and you always get the
                             same results. It makes cooking
                             pretty easy. O
                                 tt       Once you bbecome
                             more experienced you dare to
                             experiment more
                                          more.



Navigation issues and observations
Multitasking
                             while cooking
                             I like to be able to do several
                             things at th same ti
                             thi      t the       time while
                                                        hil
                             cooking. Sometimes I clean the
                             tools while cooking or have to
                             give food to the child. Everything
                             that allows me to have more
                             freedom while cooking is
                             welcome.




Navigation issues and observations
Not consistent
                            result

                            Mostly I only have little time to do
                            the cooking and then I'm often so
                                                    Im
                            much under pressure that the
                            result is not what I intended it to
                            be.




Confidence issues and observations
Cooking my well
                            tried recipes

                            I have a repertoire of 15-20 dishes
                            in order to save time that I cook
                            normally. I often don’t have time
                            to plan or think too much.




Confidence issues and observations
Learning from my
                            mum

                            Most of the cooking recipes that I
                            learned I got them from my mum.
                            She even convinced me to buy
                            the thermomix…Cultural
                            background and childhood recipes
                            play a big role in own cooking,
                            although they can be slightly
                            adapted


Confidence issues and observations
Improvising with
                            experience

                            The
                            Th more I t some of the
                                          try        f th
                            recipes the more I can improvise.
                            My mum is now able to cook
                            without the looking at the book
                            and she has her own recipes. I am
                            still following some recipes but I'm
                            starting to cook my own things
                            (thermomix recipe book)



Confidence issues and observations
Mono use
                            products get
                            forgotten
                            Most of the products that are
                            never used have a single function
                                                  g
                            and are not very flexible. They also
                            generate big quantities and can’t
                            be
                            b used in smaller portions.
                                  di       ll       i




Other issues and observations
Travelling with
                            kids

                            When t
                            Wh travelling specially with kid
                                        lli        i ll ith kids
                            I need to plan what to cook for
                            them. Sometimes we bring the
                            ‘baby cook’ with us. It is very easy
                            to cook vegetable purées with it.




Other issues and observations
Lack of space

                            I always run out of space in my
                            kitchen. Then I have to do in
                            between washing up in order to
                            b             hi      i    d
                            have more space. Appliances also
                            always take space
                                        space.




Other issues and observations

Issue cards menumenu

  • 1.
    Shopping with no time When I’m back from work I don t don’t have time to do shopping. Is always a hassle. I need to plan in advance in order to overcome this. I sometimes use online shopping but then I need to plan it in advance. advance Time issues and observations
  • 2.
    Planning for friends I take more care for planning and cooking when I have people coming. It requires more time but I like it. Time issues and observations
  • 3.
    Tuperware planning In order to save time I cook big g quantities during the weekend or in the evening and then save it in smaller portions f the week . ll i for h k Dinner leftovers are welcome and often used for next day at work (lunch), sometimes also for g dinner again. Time issues and observations
  • 4.
    Quick and healthy cooking I usually lack time but I still want y to eat food I cook myself, it feels healthier this way. Using Thermomix I manage to cook Th i k more healthy and faster. Time issues and observations
  • 5.
    Quick and healthy cooking I usually lack time but I still want y to eat food I cook myself, it feels healthier this way. Using Thermomix I manage to cook Th i k more healthy and faster. Time issues and observations
  • 6.
    When kids are hungry… If kids are hungry you need to g yy put food on the table ASAP. The more time you spend the more stressfull iit gets. I iis criticall to f It ii have some ‘emergency’ recipes and ingredients for those moments. We sometimes have frozen food we have cooked before that can be warmed up for those cases. Time issues and observations
  • 7.
    My garden, my food I normally eat what is available in y my vegetable garden. In summer I eat a lot of tomatoes because is jjust what the garden iis giving. h h d i i Inspiration issues and observations
  • 8.
    Rotting food triggers inspiration When vegetables or other types of food are rotting I am forced to use them. I really like when I have few things in the fridge and I m I’m able to create something nice from it. It sparks my creativity. Inspiration issues and observations
  • 9.
    Tuning pre pre- cooked food I sometimes have precooked meals that I ‘upgrade’ with fresh ingredients to make my own dishes. Sometimes I get inspired by the supermarket when I see all the products t th I start ll th d t together t t imaging how to combine them. Inspiration issues and observations
  • 10.
    Engage kids In order for my kids to eat I need to use creative tricks like making really small pieces for vegetables or creating stories while eating. Funny ways of serving food help y y g p for it too. Inspiration issues and observations
  • 11.
    ABCD A-B-C-D cooking Cooking with thermomix book is like a game. You have to follow the steps, measurements and numbers and you always get the same results. It makes cooking pretty easy. O tt Once you bbecome more experienced you dare to experiment more more. Navigation issues and observations
  • 12.
    Multitasking while cooking I like to be able to do several things at th same ti thi t the time while hil cooking. Sometimes I clean the tools while cooking or have to give food to the child. Everything that allows me to have more freedom while cooking is welcome. Navigation issues and observations
  • 13.
    More measurement for cooking Since we have kids we measure our food more. You have to be more precise with quantities and portions, you plan more. Navigation issues and observations
  • 14.
    Recognizable por tions People P l are more aware about b t coffee cups or yoghurt cups than milliliters or grams. Therefore using common known sizes becomes easier Navigation issues and observations
  • 15.
    Internet shopping more rational When h Wh I shop with internet th ith i t t the shopping basket is less compulsive. When I go to the supermarket it becomes much more improvised. I usually use internet to buy the basic basket. It is very practical. Navigation issues and observations
  • 16.
    Not consistent result Mostly I only have little time to do the cooking and then I'm often so Im much under pressure that the result is not what I intended it to be. Confidence issues and observations
  • 17.
    Cooking my well tried recipes I have a repertoire of 15-20 dishes in order to save time that I cook normally. I often don’t have time to plan or think too much. Confidence issues and observations
  • 18.
    Learning from my mum Most of the cooking recipes that I learned I got them from my mum. She even convinced me to buy the thermomix…Cultural background and childhood recipes play a big role in own cooking, although they can be slightly adapted Confidence issues and observations
  • 19.
    Improvising with experience The Th more I t some of the try f th recipes the more I can improvise. My mum is now able to cook without the looking at the book and she has her own recipes. I am still following some recipes but I'm starting to cook my own things (thermomix recipe book) Confidence issues and observations
  • 20.
    Mono use products get forgotten Most of the products that are never used have a single function g and are not very flexible. They also generate big quantities and can’t be b used in smaller portions. di ll i Other issues and observations
  • 21.
    Travelling with kids When t Wh travelling specially with kid lli i ll ith kids I need to plan what to cook for them. Sometimes we bring the ‘baby cook’ with us. It is very easy to cook vegetable purées with it. Other issues and observations
  • 22.
    Lack of space I always run out of space in my kitchen. Then I have to do in between washing up in order to b hi i d have more space. Appliances also always take space space. Other issues and observations
  • 23.
    Shopping with no time When I’m back from work I don t don’t have time to do shopping. Is always a hassle. I need to plan in advance in order to overcome this. Time issues and observations
  • 24.
    Tuperware planning In order to save time I cook big g quantities during the weekend or in the evening and then save it in smaller portions f the next ll i for h coming 2 days or so. Dinner leftovers are welcome and often used for next day at work ( (lunch), sometimes also for ) dinner again. Time issues and observations
  • 25.
    Quick and healthy cooking I usually lack time but I still want y to eat food I cook myself, it feels healthier this way. Using Thermomix I manage to cook Th i k more healthy and faster. Time issues and observations
  • 26.
    When kids are hungry… If kids are hungry you need to g yy put food on the table ASAP. The more time you spend the more stressfull iit gets. I iis criticall to f It ii have some ‘emergency’ recipes and ingredients for those moments. We sometimes have frozen food we have cooked before that can be warmed up for those cases. Time issues and observations
  • 27.
    Seasonal food, local food We like to eat seasonal food. It's harvest time and we have to cook what's ripe.That's why I tried out quite some new recipes i d i i recently. We shop vegetables in the local market for that. that Inspiration issues and observations
  • 28.
    Lack of food triggers inspiration I really like when I have few things in the fridge and I m able I’m to create something nice from it. Having to cook with leftover ingredients forces you to be creative. I check sites like http://www.wunderkessel.de/ for it Inspiration issues and observations
  • 29.
    Music to cook I switch on the music when starting to cook and let myself go, reflect on the day and become all relaxed and creative. I actually hate having to think of what to cook every day Inspiration issues and observations
  • 30.
    Tunning pre- pre cooked food I sometimes have precooked meals that I ‘upgrade’ with fresh ingredients to make my own dishes. Sometimes I get inspired by the supermarket when I see all the products t th I start ll th d t together t t imaging how to combine them. Inspiration issues and observations
  • 31.
    Engage kids In order for my kids to eat I need to use creative tricks like making really small pieces for vegetables or creating stories while eating. Funny ways of serving food help y y g p for it too. Inspiration issues and observations
  • 32.
    ABCD A-B-C-D cooking Cooking with thermomix book is like a game. You have to follow the steps, measurements and numbers and you always get the same results. It makes cooking pretty easy. O tt Once you bbecome more experienced you dare to experiment more more. Navigation issues and observations
  • 33.
    Multitasking while cooking I like to be able to do several things at th same ti thi t the time while hil cooking. Sometimes I clean the tools while cooking or have to give food to the child. Everything that allows me to have more freedom while cooking is welcome. Navigation issues and observations
  • 34.
    Not consistent result Mostly I only have little time to do the cooking and then I'm often so Im much under pressure that the result is not what I intended it to be. Confidence issues and observations
  • 35.
    Cooking my well tried recipes I have a repertoire of 15-20 dishes in order to save time that I cook normally. I often don’t have time to plan or think too much. Confidence issues and observations
  • 36.
    Learning from my mum Most of the cooking recipes that I learned I got them from my mum. She even convinced me to buy the thermomix…Cultural background and childhood recipes play a big role in own cooking, although they can be slightly adapted Confidence issues and observations
  • 37.
    Improvising with experience The Th more I t some of the try f th recipes the more I can improvise. My mum is now able to cook without the looking at the book and she has her own recipes. I am still following some recipes but I'm starting to cook my own things (thermomix recipe book) Confidence issues and observations
  • 38.
    Mono use products get forgotten Most of the products that are never used have a single function g and are not very flexible. They also generate big quantities and can’t be b used in smaller portions. di ll i Other issues and observations
  • 39.
    Travelling with kids When t Wh travelling specially with kid lli i ll ith kids I need to plan what to cook for them. Sometimes we bring the ‘baby cook’ with us. It is very easy to cook vegetable purées with it. Other issues and observations
  • 40.
    Lack of space I always run out of space in my kitchen. Then I have to do in between washing up in order to b hi i d have more space. Appliances also always take space space. Other issues and observations