The document introduces the International Society for Service Innovation Professionals (ISSIP), a non-profit organization focused on promoting service innovations. ISSIP was founded in 2012 and has over 360 individual members and 3 institutional members from over 55 universities and 37 countries. ISSIP's mission is to promote service innovations for an interconnected world through professional development, education, research, practices, and policymaking. It does this through special interest groups, committees, chapters, students, mentorship programs, and ambassadors. ISSIP aims to bring together professionals from different disciplines to innovate across traditional boundaries.

1. 12013 ISSIP and/or its affiliates. All rights reserved.
ISSIP Introduction to
California Center for Service Science
Yassi Moghddam
Executive Director, ISSIP
yassi@ISSIP.org
twitter: @yassi_moghddam
(408) 318-0332
www.issip.org
September 13, 2013

2. 2013 ISSIP and/or its affiliates. All rights reserved. 2
Who….
Charlie Bess,
BOD Member, Vice
President, ISSIP;
HP Fellow, and VP
Ammar Rayes,
President, ISSIP;
Distinguished Engineer,
Cisco Services
Jim Spohrer
BOD Member, Secretary,
Treasure, ISSIP; Director
Global University
Programs, IBM
Yassi Moghaddam
Executive Director, ISSIP;
Formerly Bell Labs, AT&T, Lucent,
Wells Fargo, & several startups
Ana Pinczuk
BOD Member, ISSIP;
SVP Transformation, Cisco
Services
Haluk Demirkan
BOD Member, ISSIP;
Professor University of
Washington
Ralp Badinelli
BOD Member, ISSIP;
Professor Virginia Tech
Founded, July 2012
Jeff Welser
Vice President Elect, ISSIP;
Director Services Research, IBM

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Why?
 Our world is becoming more
interconnected and complex
 Yet most organizations operate is silos
 Most professional organizations do a
great job of focusing on one discipline,
function, or industry sector
ISSIP is a professional society
designed to focus on the
interconnected nature of value co-
creation for smart service systems
(tech, biz, social, etc.)
BREADTH
DEPTH
T-Shape
professionals can
innovate across
traditional
boundaries

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 Professional Development
 Education
 Research
 Practices
 Policy Making
“To promote service
innovations for our
interconnected world.”
Through:
Special
Interest
groups
Committees Chapters
Students
Mentorship
Our Mission
Ambassadors
- Individual Members: > 360
- Institutional members: 3 and growing
- Service Systems: ICT, Education, Healthcare,
Transportation, Financials, Energy,
Government
- Universities: 55+
- Countries: 37+

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ISSIP Special Interest Groups
 Existing SIGs
- Cloud Mobility
- Education & Research
- Energy and Power
- Service Futures
- Software Defined Networks
- User Experience
 Other topics: must relate to smart
services…. Big Data & Analytics, IoT,
Globalization, Innovation Tools &
Methods, and more…
 SIGs are proposed by members and
approved by the Board of Directors.
5
Outcomes
• White papers, journal
articles
• Influencing Standards
• Workshops
• Co-sponsoring or
presenting at conferences
• Surveys
• Research best practices for
smart service systems

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ISSIP Ambassadors
 More than 15 Ambassadors and
growing…
 Link ISSIP to other professional
associations, research centers,
conferences, etc.
 Help ISSIP co-sponsor activities in
other conferences
more...
http://www.issip.org/learningcenter/
valuenetwork/

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Academia-Industry-ISSIP Students Mentorship
 Goal: Co-create a superior mentorship expience
between ISSIP members including college students
academics, industry professionals, policy makers,
and members of other professional societies
 Focus: projects that address real business and
societal challenges
 Platform: pipeline of smart service projects of
mutual interest to:
• Students that make them more competitive for smart service
jobs
• Academicians, for smart services case development, and
research
• For industry partners to test a vetted pool of talent for hiring
 Participating Universities so far: Hult SF, SJSU
 Participating Companies so far: IBM, Cisco, HP
 Sample outcomes:
http://www.issip.org/ISSIP-student-mentorship-
pilot-may to august-2013/
Regions 2.0
San Jose State University,
IBM, Cisco, HP, and ISSIP
now designing new
templates for regional
development through
service innovation!
Mentorship JobInternship

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Professional Development
 ISSIP Certification, Badges, and Seals
- Certification Committee Chair: Professor Haluk
Demirkan, University of Washington,
- Committee Goals: Lead and define criteria for ISSIP
certifications and badges for services, solutions, systems,
courses and workshops,
- In the short term:
• “ISSIP Reviewed” already granted through Hult International
School of Business
 Courses, workshops, books, etc.
- In the long term:
• Develop BOK
• Develop testing, certification, and auditing criteria
• Offer professional certifications
 Professional Book Series – BEP, Co-editors: Dr. Jim
Spohrer, Dr. Haluk Demirkan
 Developing T-shape assessment instruments - Professor
Lou Freund, SJSU

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Let’s work together…
1. Register at issip.org:
http://www.issip.org/join-the-community
2. Inquire about becoming an institutional
member of ISSIP @ execdir@issip.org
3. Join or start a SIG:
www.issip.org/community/special-interest-
groups
4. Become an ISSIP Ambassador:
http://www.issip.org/community/
ambassadors
5. Join a Committee:
http://www.issip.org/community/
committees
6. Send ideas to execdir@issip.org
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10. 102013 ISSIP and/or its affiliates. All rights reserved.
Thank you!
Yassi Moghddam
Executive Director, ISSIP
yassi@issip.org
twitter: @yassi_moghddam
(408) 318-0332
www.issip.org

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ISSIP Chapters
 Geographic chapters are
proposed by members and
approved by the Board of
Directors.
 First Chapter: ISSIP Germany
 Chapters for Switzerland, Japan,
UK, Italy, Jordan, Australia, and
others are planned.
11
ISSIP Germany

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Committees
 Conferences Committee
- Oversee ISSIP Conference activities
 Elections Committee
- Administers ISSIP Elections
 Nominating Committee:
- Administers ISSIP nominations for
various elected positions
 Operations Committee
- Manages the tactical operations of
ISSIP
 Publications Committee:
- Set guidelines for and manage
ISSIP publications
 Certification Committee
- Leads and define criteria for ISSIP
certifications and badges for
services, solutions, systems, courses
and workshops, develop BOK,
develop testing and auditing
criteria
 Mentorship Committee
- Oversee ISSIP-industry-academia
Student Mentorship Program
 New Members Committee
- Increase quantity of both Dues
Paying members and Individual
members