This is a pdf (with my presenter notes, yikes!) of a thought piece presented during Advertising Week NYC 2011 on mobile marketing.
Specifically the marketing role and opportunity for QR Codes and other technologies like NFC and Computer Vision over the next 24 months.
Had to take out the flashy bits and cut a pdf because slideshare wasn't having it, but hopefully this captures the essence of what was presented.
Gen Norty Schwartz outlines his top five areas of emphasis as Chief of Staff of the U.S. Air Force, which include recapturing excellence in the nuclear mission, improving operations and materiel management, restoring credibility with Congress, reemphasizing a culture of compliance, and developing senior leaders. He discusses major themes of keeping promises, pursuing precision and reliability, ensuring everyone contributes, and being proud of the Air Force's mission. Guiding principles include taking the Air Force further toward excellence in all disciplines through teamwork and consistent performance.
The document congratulates graduates of FWES Alum on their graduation. It wishes them the best in their future endeavors and hopes they are successful in whatever they pursue next after graduating.
Gen Norty Schwartz, Chief of Staff of the U.S. Air Force, outlines five priorities for the Air Force: 1) Reinvigorating the nuclear enterprise by implementing recommendations from several reports on nuclear issues. 2) Partnering with joint and coalition forces to win current conflicts by enhancing air-ground integration and intelligence support. 3) Developing and caring for airmen by supporting wounded warriors and military families. 4) Modernizing organizations, training, and equipment for 21st century challenges. 5) Achieving acquisition excellence by improving the acquisition workforce and processes.
This is the deck from a class I taught on Product at the Boston Start-up School (aka The Start-up Institute) on November 27, 2012 in Boston's Innovation District.
The class was 3 hrs, based around a lot of examples from talks I gave over the past year regarding the effect of "Tangible Design & Technologies" on products & services.
Lot's of discussion and interactions around:
"Fewer buttons than fingers"
"Less screens is more"
"Behavior over taxonomies"
The class of around 40 students from the product and marketing classes spent the last hour in a lively exercise we called: "TANGIBLY DIFFERENT"
Groups were tasked with applying tangible technology to products/services that already existed.
What’s better?
What goes away?
What’s the challenge?
What are the unintended consequences?
These are the slides and notes from that night.
This file is the opening / kick-off to IsobarCreate32 in San Francisco on November 30th & December 1st at APPNATION III.
Couple of folks asked me for it, so here it is with my presenter notes (and lots of spelling errors).
This file is pretty specific to the rules and judging for IsobarCreate hackathons with a bit of NFC background / POV from a talk I gave a couple of weeks ago in NYC.
To all who came, participated and supported, thank you again!
These are the slides I stood in front with @Brian_Wong during a presentation we gave at SXSW 2018 in Austin on March 12, 2018.
The presentation was a high level 45 minutes attempting to explain the cause, effects and opportunities of the Facebook+Google Duopoly in 2018 and beyond.
The SXSW session description was:
"Facebook & Google have created an advertising duopoly predicted to wipe out smaller adtech companies & continue the decline of VC funding in adtech. Brands spend millions every year collecting consumer data they should rightfully own & be able to use while Google & Facebook are profiting. This panel explores why competition reform is needed for the overall ecosystem, what makes data consolidation bad for adtech and how brands can own their own data to elevate the consumer experience."
(I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense)
THE EMOTIONAL TRUTH ABOUT ARTIFICIAL INTELLIGENCEMichael Nicholas
These are the slides I stood in front of during a presentation I gave at the AdTech NYC at the METROPOLITAN PAVILION on November 1, 2017.
The presentation was a high level 25 minutes attempting to explain the key to making a successful AI Agent is understanding human emotional needs and designing for them through AI User Experience Design.
The discussion Included:
Bot hype
Intent + Empathy
Natural Language Understanding
Trust + A.I. Agents
2017 + A.I. User Experience Design
Challenges for CMO's & Agencies
2018 + The Raise of A.I. Agencies
I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense.
Artificial Intelligence, The Rise of Agents and The Death of ChoiceMichael Nicholas
These are the slides I stood in front of during a presentation I gave at the Modern Marketing Summit at The Village in San Francisco on November 1, 2016.
The presentation was a high level 25 minutes attempting to explain the potential and power of Artificial Intelligence for marketeers.
The discussion Included:
Bot hype
Artificial Intelligence + Empathy
Natural Language Understanding + Trust
The A.I. Choice Paradox
Challenges for CMO's & Agencies
The Raise of A.I. Agencies
Born
I used to be able to export from keynote with a full size slide and the presenter notes...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense.
Gen Norty Schwartz outlines his top five areas of emphasis as Chief of Staff of the U.S. Air Force, which include recapturing excellence in the nuclear mission, improving operations and materiel management, restoring credibility with Congress, reemphasizing a culture of compliance, and developing senior leaders. He discusses major themes of keeping promises, pursuing precision and reliability, ensuring everyone contributes, and being proud of the Air Force's mission. Guiding principles include taking the Air Force further toward excellence in all disciplines through teamwork and consistent performance.
The document congratulates graduates of FWES Alum on their graduation. It wishes them the best in their future endeavors and hopes they are successful in whatever they pursue next after graduating.
Gen Norty Schwartz, Chief of Staff of the U.S. Air Force, outlines five priorities for the Air Force: 1) Reinvigorating the nuclear enterprise by implementing recommendations from several reports on nuclear issues. 2) Partnering with joint and coalition forces to win current conflicts by enhancing air-ground integration and intelligence support. 3) Developing and caring for airmen by supporting wounded warriors and military families. 4) Modernizing organizations, training, and equipment for 21st century challenges. 5) Achieving acquisition excellence by improving the acquisition workforce and processes.
This is the deck from a class I taught on Product at the Boston Start-up School (aka The Start-up Institute) on November 27, 2012 in Boston's Innovation District.
The class was 3 hrs, based around a lot of examples from talks I gave over the past year regarding the effect of "Tangible Design & Technologies" on products & services.
Lot's of discussion and interactions around:
"Fewer buttons than fingers"
"Less screens is more"
"Behavior over taxonomies"
The class of around 40 students from the product and marketing classes spent the last hour in a lively exercise we called: "TANGIBLY DIFFERENT"
Groups were tasked with applying tangible technology to products/services that already existed.
What’s better?
What goes away?
What’s the challenge?
What are the unintended consequences?
These are the slides and notes from that night.
This file is the opening / kick-off to IsobarCreate32 in San Francisco on November 30th & December 1st at APPNATION III.
Couple of folks asked me for it, so here it is with my presenter notes (and lots of spelling errors).
This file is pretty specific to the rules and judging for IsobarCreate hackathons with a bit of NFC background / POV from a talk I gave a couple of weeks ago in NYC.
To all who came, participated and supported, thank you again!
These are the slides I stood in front with @Brian_Wong during a presentation we gave at SXSW 2018 in Austin on March 12, 2018.
The presentation was a high level 45 minutes attempting to explain the cause, effects and opportunities of the Facebook+Google Duopoly in 2018 and beyond.
The SXSW session description was:
"Facebook & Google have created an advertising duopoly predicted to wipe out smaller adtech companies & continue the decline of VC funding in adtech. Brands spend millions every year collecting consumer data they should rightfully own & be able to use while Google & Facebook are profiting. This panel explores why competition reform is needed for the overall ecosystem, what makes data consolidation bad for adtech and how brands can own their own data to elevate the consumer experience."
(I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense)
THE EMOTIONAL TRUTH ABOUT ARTIFICIAL INTELLIGENCEMichael Nicholas
These are the slides I stood in front of during a presentation I gave at the AdTech NYC at the METROPOLITAN PAVILION on November 1, 2017.
The presentation was a high level 25 minutes attempting to explain the key to making a successful AI Agent is understanding human emotional needs and designing for them through AI User Experience Design.
The discussion Included:
Bot hype
Intent + Empathy
Natural Language Understanding
Trust + A.I. Agents
2017 + A.I. User Experience Design
Challenges for CMO's & Agencies
2018 + The Raise of A.I. Agencies
I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense.
Artificial Intelligence, The Rise of Agents and The Death of ChoiceMichael Nicholas
These are the slides I stood in front of during a presentation I gave at the Modern Marketing Summit at The Village in San Francisco on November 1, 2016.
The presentation was a high level 25 minutes attempting to explain the potential and power of Artificial Intelligence for marketeers.
The discussion Included:
Bot hype
Artificial Intelligence + Empathy
Natural Language Understanding + Trust
The A.I. Choice Paradox
Challenges for CMO's & Agencies
The Raise of A.I. Agencies
Born
I used to be able to export from keynote with a full size slide and the presenter notes...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
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embracing qr codes as part of the design...
every postcard home is a tourism brochure waiting to happen
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tesco korean subway
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unlocking value - utility is still at the core of usage
Tesco/HomePlus attracted 10,000 new customers with this execution.
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my friend jose has a restaurant in the north end of boston
he started putting qr codes on the food and experimenting
it’s been a great marketing success for him and very interesting consumer reaction
14. N E V E R WA I T I N L I N E AG A I N
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payment systems.
credit card companies mean standing in line...
so everyone wants to get around the credit card companies.
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tagging the real world...
real consumer trend or graffiti for nerds?
either way i’m in.
16. US REALITY CHECK
so it’s an exciting time for marketers...
but what’s the consumer reality?
17. 78%
18-44 yrs.
60%
55%
HHI 75K+
17 source: comScore MobiLens
fairly young.. mostly male.
and got some cash to spend...
looks a bit like the smartphone market of a couple of yrs ago from this angle...
18. 58%
50%
18 source: comScore MobiLens
but it’s currently driven by print...
and therefore mostly at home
19. 14.4 Million = >10%
19 source: comScore MobiLens
but there are still not a lot of these people
21. limited installed base of scan software
scan software still not that good
where are the directions!?!
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real issues still exists to further adoption
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we (marketers) really want to use qr codes... and we feel like we should...
but the majority of brands are not using them in a rewarding way...
and that’s a problem for the future - but not the largest problem...
27. A- Ho le!
you would think i was this.
what i am doing is not convenient and...
making you do all this work for simple information i should already be giving you.
31. TANGIBLE DESIGN INTANGIBLE DESIGN
here’s why.... the is a larger issue - digital obliterates form.
for the past 30 yrs we have been moving away from tangible design in the name of efficiency... and that’s the root of
a lot of consumer tension.
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no directions needed
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tangible design - easily understood - purpose is implied.
no need for a code here.
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the desktop metaphor at the core of the digital revolution is not tangible.
requires taxonomy’s on top of taxonomy’s be learned.
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jeff han made us all understand multi touch...
and mr jobs brought it to us
36. THE RETURN OF TANGIBLE DESIGN
qr codes are intangible design...
new tangible design technology will wipe out hope for mass consumer adoption of qr codes w/in the next 24 months
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near field
communication
2 tangible design technologies
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IMO - a two separate technologies will surpass 2d codes before consumers have a chance to take it mass
38. WHAT YOU SEE IS WHAT YOU GET WHAT YOU TOUCH IS WHAT YOU GET
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you have probably seen it in google goggles.
the machine knows what you are looking at (even if you don’t)
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41 Source: http://vimeo.com/23972190
we have been working on this a lot at isobar for a variety of projects.
its has other uses at retail also...
computer vision is more effective & versatile than any code and cheaper than any radio tag
42. NFC NEAR FIELD COMMUNICATION WHAT YOU TOUCH IS WHAT YOU GET
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43 Source: http://vimeo.com/29686925
isobar create48 nfc hackathon in boston during futureM with google & nokia.
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NFC is not just about commerce... it’s about marketing.
it took 45 kids in a room to tell how stupid we were...
made very excited and made us rethink a lot of things... like....
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48 Source: http://rovio.com/
angry birds and fruit ninja from rovio have nfc level up now.
unlock it through NFC tags in outdoor posters...
or pay levels forward with consumers.
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50 Source: http://www.youtube.com/watch?v=gtA_k8W-vZU
what you touch is what you get...
touch something with music, get music - n9 nfc “touch” pairing to headset.
this could be huge for out of home transit, etc.
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52 Source: http://www.youtube.com/watch?v=TSPDtxpvQT0
BMW NFC key.
Benefit of BMW Ownership outside the car - Membership has it’s privileges
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everyone wants to skip checkout - no more lines
and everyone wants to get around cc companies - merchants, consumers even brands.
google wallet with prepaid option is just begining - iphone5 with itunes NFC coming soon
56. nfc +
= total footprint
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boarding passes, transit cards, taxi payment, fuel payment
combined with your adidas micoach / nike+ / pedometer can provide a very borad and deep picture of your life.
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personal data & vanity metrics
are seamlessly captured
delivering a new level of transparency
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it’s not the communication between devices that is going to change everything...
it’s the collection of these desperate data sets together for the first time unlocking new possibilities & understanding.
59. 2D CODES NFC
• anonymous experiences • personally identifiable experiences
• limited engagement based on user • 100% engagement; it’s like air
understanding of technology
• no simple transactional model • everything becomes transactional
• slow as your phone’s camera • fast as a tap
• free with camera + app • free with sticker + app
• intangible design, based on mobile os, on • tangible design, based on a simple tap
screen, taxonomy
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break down / wrap up
60. BRINGING PEOPLE AND BRANDS TOGETHER LIKE NEVER BEFORE
@isob ar
isobar.c om
mi ch ael. nichola s@isobar.c om
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