This presentation from the ISO subcommittee responsible for ISO 9001 explains the concept of risk-based thinking in ISO 9001:2015. Risk-based thinking is explicitly built into the quality management system requirements throughout clause 4-10 and ensures risks are considered from the beginning and throughout the system. Successful organizations intuitively apply risk-based thinking as it improves governance, establishes a proactive culture of improvement, assists with compliance, assures quality and improves customer satisfaction. While ISO 9001:2015 does not require formal risk management, identifying risks, prioritizing processes based on risk, balancing risks with opportunities, planning risk mitigation actions and checking their effectiveness are emphasized.